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Business Creative Report

The Most Creative Campaigns, Brands
and Agencies in Finance

 
THE FINANCIAL INDUSTRY EMBRACED ADVERTISING AND INNOVATION “FOR GOOD”, AN EVOLUTION APPLAUDED BY AWARDS JURIES.

Banks have often been portrayed as the bad guys, but to judge from this crop of multi-awarded campaigns, lately they’ve been focused on doing good. From Doconomy’s carbon-capping credit card to VUB’s “Money Saving Button”, which actually discourages consumers from spending impulsively, not to mention Santander’s Bank’s innovative “Fieeld” haptic device for the visually impaired, these financial giants clearly aimed to contribute to society. In the top slot is the “Astronomical Sales” event from MasterCard and FP7/DXB McCann Worldgroup (Dubai), which cleverly equated a solar eclipse with the brand’s logo. And as the event was linked to a price-slashing exercise on a popular shopping site, consumers won yet again.

Most awarded
campaigns, brands &
agencies in
Finance in 2020

Most awarded
campaigns, brands and
agencies in
Finance in 2020

CAMPAIGNS

Brand, Title, Agency
1
FP7/DXB - McCann Worldgroup, Dubai
2
Saatchi & Saatchi, London
3
RBK Communication, Stockholm
4
Triad Advertising s.r.o, Bratislava
5
Havas Madrid
6
TBWA Group New Zealand, Auckland
7
Arnold, Boston
8
Leo Burnett Middle East & North Africa, Dubai
9
Rothco, part of Accenture Song, Dublin 7
10
Joe Public, Johannesburg
11
DDB Group Aotearoa, Auckland
12
Voskhod, Ekaterinburg
13
14
Jung von Matt/Limmat Werbeagentur AG, Zürich
15
N=5, Amsterdam

BRANDS

Brand
1 Master Card
2 Direct Line
3 Santander
4 ANZ Bank
5 Nedbank

AGENCIES

Name
1 FP7/DXB - McCann Worldgroup, Dubai
2 RBK Communication, Stockholm
3 Arnold, Boston
4 Havas Madrid
5 VMLY&R Poland, Warszawa

Watch

TitelAstronomical Sales (75s)
Agentur
Kampagne Astronomical Sales
Werbende Mastercard International
Marke MasterCard
Datum der ersten Ausstrahlung/Veröffentlichung 2019 / 12
Geschäftsbereich Kreditkarten
Medientyp Integrated Media/360 Activation
Länge
Global Executive Creative Director
Global Executive Creative Director
Executive Creative Director
Art Director
Art Director
Texter
Texter
Motion Design
Motion Design
TitelFilm 4 Idents
Agentur
Kampagne Film 4 Idents
Werbende Direct Line
Marke Direct Line
PostedJuli 2020
Geschäftsbereich Versicherung
Philosophie In the movies, anything can happen. Which is perfect for Direct Line Insurance, because it had the opportunity to sponsor Film on 4, with idents in the ad breaks of famous movies. The idea was for a call centre that took calls and responded to events happening in the films, as they happened. Saatchi & Saatchi created over 60 idents that, with clever media buys, perfectly lined up with iconic insurance-related events in the movies. The imaginary call centre took calls from Hollywood’s biggest blockbusters, including a helicopter crash from The Matrix, and axe damage to a bathroom door from The Shining.
Medientyp Case Study
Länge
Produktionsfirma
Redaktionsbüro
Post-Produktion
Tonstudio
Chief Creative Officer
Executive Creative Director
Creative Director
Creative Teammitglied
Creative Teammitglied
Creative Teammitglied
Business Leader
Etatdirektor
Kundenbetreuer
Strategieplaner
Agency Producer
Production Supervisor
Regisseur
Executive Producer
Produzent
Cutter
Produzent Post-Produktion
Sounddesigner
Brand Director
Marketing Manager
Manager, Brand Marketing
Partner
Kaufmännischer Geschäftsführer
Head of Sponsorship & Events
Produktionsmanager
Associate Director
TitelDO Black
Agentur
Kampagne DO Black - The CO2 emission limit credit card
Werbende Doconomy
Marke Doconomy
PostedMai 2019
Geschäftsbereich Umwelt & Ökologie
Story Swedish fintech company Doconomy has launched a credit card that tracks the carbon dioxide emissions of purchases, and caps the climate impact of users' spending. The DO Black credit card directly connects our consumption to the impact it has on the planet, in a bid to encourage us to actively reduce our carbon footprint each day. Users can make their daily purchases with the DO card, tracking the carbon emissions associated with their spending via the DO app. The app uses a calculation system called the Åland Index to measure the CO2 produced with every transaction, and allows users to put limits on the climate impact of their spending. Those who sign up to DO will receive access to a free savings account that helps them understand their carbon footprint, learn about UN-certified climate compensation projects, and discover investment funds that have a positive impact on people and the planet. The card itself is made of bio-sourced material and is printed with Air Ink – an ink made from recycled air pollution particles, namely the unburned carbon soot that comes out of car exhaust pipes, chimneys and generators.
Medientyp Case Study
Länge
ECD
Head of Innovation
Design
Art Director
TitelVUB money saving button
BriefIn 2018, for the first time ever, the total debts of Slovaks exceeded their savings.One of the reasons is, that we often spend money unplanned and shop online spontaneousely.Therefore, as a part of a VUB banks deposit campaign, we created a useful Chrome browser plugin to encourage people to save money and ask themselves if the purchase is necessary.The VUB money saving button. A simple browser plugin which adds the button‘Rather save’ next to every ‚Add to Cart’ button in famous eshops used by Slovaks.
Agentur
Kampagne VUB money saving button
Werbende VUB Bank
Marke VUB Bank savings account
PostedDezember 2020
Geschäftsbereich Bank Services, Börsenmakler
Story In 2018, for the first time ever, the total debts of Slovaks exceeded their savings.One of the reasons is, that we often spend money unplanned and shop online spontaneousely.Therefore, as a part of a VUB banks deposit campaign, we created a useful Chrome browser plugin to encourage people to save money and ask themselves if the purchase is necessary.The VUB money saving button. A simple browser plugin which adds the button‘Rather save’ next to every ‚Add to Cart’ button in famous eshops used by Slovaks.
Medientyp Interaktiv
Leiter Strategie
Creative Director
Art Director
Texter
Developer
Kundenbetreuer
TitelFieeld
Agentur
Kampagne Fieeld
Werbende Santander Bank
Marke Santander Bank
Datum der ersten Ausstrahlung/Veröffentlichung 2019 / 11
Geschäftsbereich Bank Services, Börsenmakler
Slogan The first tactile broadcasting system
Story Fieeld is the first tactile broadcasting system.When tracking the play, a device was created with a sliding element that replicates what the ball does on the pitch. The movement of this element is easily detectable by the touch on a fabric surface that emulates the field, and synchronizes with the audio broadcasted, making it possible for the blind person to follow the sporting event. 
Medientyp Case Study
Länge
Mehr Informationen https://www.footballcan.com/fieeld/en/
Chief Creative Officer
Account Executive
Account Executive
Account Executive
Kundenbetreuer
Creative Director
Art Director
Art Director
TitelMr Humfreez
Agentur
Kampagne Mr Humfreez
Werbende ANZ
Marke ANZ Bank
Datum der ersten Ausstrahlung/Veröffentlichung 2019 / 8
Geschäftsbereich Bank Services, Börsenmakler
Philosophie Mr Humfreez by ANZ Bank is a household device that shows New Zealanders if their home is too damp or too cold. Instead of a plastic gadget, it’s a biodegradable device that doesn't require a power source. Mr Humfreez is scientifically calibrated to WHO guidelines for a healthy home. His hygroscopic horns are programmed to uncurl when humidity rises above 65%. Bespoke thermochromic ink on his face turns blue when the temperature dips below 18°C.
Medientyp Verpackung, Marke & Design
Länge
Chief Creative Officer
Chief Executive Officer (CEO)
Executive Creative Director
Design Creative Director
Creative Director
Creative Director
Art Director
Designer
Design
Design
Design
Planungsleiter
General Manager
Group Business Director
Senior Producer
TV Production
Executive Producer
Regisseur
Head of Post Production
Chief Marketing Officer (CMO)
Head of Consumer
Senior Marketing Manager
Marketing Manager
Mac Operator
PR Managing Director
PR Account Director
Produzent
TitelIn Someone Else’s Shoes
Agentur
Kampagne In Someone Else’s Shoes
Werbende Santander
Marke Santander
Datum der ersten Ausstrahlung/Veröffentlichung 2018 / 12
Geschäftsbereich Bank Services, Börsenmakler
Medientyp Internet-Film
Länge
Executive Creative Director
Creative Director
Creative Director
Chief Creative Officer
UX Designer
Strategist
Strategist
Executive Producer
Executive Producer
Executive Producer
Fernsehproduktion
Fernsehproduktion
TitelSecure Your Account
Agentur
Kampagne Secure Your Account
Werbende Emirates NBD
Marke Emirates NBD
Datum der ersten Ausstrahlung/Veröffentlichung 2019
Geschäftsbereich Bank Services, Börsenmakler
Medientyp Interaktiv
Länge
Head of Client Services
Etatdirektor
Account Supervisor
Account Supervisor
Kundenbetreuer
Kundenbetreuer
Marketing Director
Medienagentur
Medienplaner
Medienplaner
Medienplaner
Account Executive
Account Executive
Etatdirektor
Etatdirektor
Strategieplaner
Planning Director
Planning Director
Kaufmännischer Geschäftsführer
Global Chief Creative Officer
Chief Creative Officer
Executive Creative Director
Creative Director, Copywriter
Creative Director
Senior Copywriter
Senior Copywriter
Texter
Texter
Art Director
Art Director
Produktionsleitung
Agency Producer
Produktionsfirma
Regisseur
Titel10 | The Book That Grew
BriefGrass was used to grow a book. A book containing 10 tangible lessons and 10 pieces of practical advice designed to help farmers maximise sustainability and increase profitability. The medium truly was the message: the book was grown from the very grass that Irish farmers nurture, with each page, each word, and each diagram shaped by real grass roots as they grew. When grass is managed correctly, it can work wonders.
Agentur
Kampagne Roots
Werbende Allied Irish Bank
Marke AIB
Datum der ersten Ausstrahlung/Veröffentlichung 2019 / 2
Geschäftsbereich Bank Services, Börsenmakler
Story We used grass to grow a book. A book with 10 tangible lessons and 10 pieces of practical advice designed to help maximise sustainability and increase profitability. These 10 steps enable farmers to achieve a ‘perfect’ 10 rotations of grass grazing per year, and produce 10 tonnes of grass per hectare – a truly powerful number that will massively improve the sustainability of even the most efficient farm. in this instance, the medium truly was the message: our book was grown from the very grass that Irish farmers nurture, with each page, each word, and each diagram shaped by real grass roots as they grew. Not only does this book lay out a practical plan of action, it symbolises the power of our natural resources. When grass is managed correctly, it can work wonders.
Medientyp Case Study
Länge
Texter
Art Director
Design Director
Designer
Creative Director
Creative Director
Executive Creative Director
Executive Producer
Produktionsassistant
Public Relations
Etatdirektor
Kaufmännischer Geschäftsführer
Projektleiter
Chief Executive Officer (CEO)
Other Rothco, part of Accenture Song
Director / DOP / Editor
Photographer & Artist
Letterpress Printer & Book Binder
Print Production Company
TitelSecrets
Agentur
Kampagne Secrets
Werbende Nedbank
Marke Nedbank
Datum der ersten Ausstrahlung/Veröffentlichung 2019 / 7
Geschäftsbereich Bank Services, Börsenmakler
Medientyp Branded Content
Länge
Produktionsfirma
PR Agency
Medienagentur
Digital Media Agency
Digital Agency Digitas Liquorice
Talent
Talent
Talent
Talent
Talent
Talent
Regisseur
Executive Producer
Direktor Fotografie
Art Director
Art Director
Ausstattung/Styling
Ausstattung/Styling
Cutter
Cutter
Redaktionsbüro
VFX Company
Musik
Komponist
Post Online
Post-Produktion
Kolorist
Hair/Makeup
Hair/Makeup
Art Buyer
Fotograf
Digitale Retuschierung
Digitale Retuschierung
TitelDinosaur Vs Unicorn
Agentur
Kampagne Dinosaur Vs Unicorn
Werbende AA Insurance Limited
Marke AA Insurance
Datum der ersten Ausstrahlung/Veröffentlichung 2019 / 10
Geschäftsbereich Versicherung
Medientyp Internet-Film
Länge
Produktionsfirma
Head of Marketing
Brand Marketing Manager
Marketing Manager
Werbeleiter
Chief Creative Officer
Executive Creative Director
Creative Director
Art Director
Texter
Lead Business Partner
Senior Business Director
Senior Account Manager
Leiter Strategie
Planning Director
Digitale Strategie
Executive Producer
Agency Producer
Executive Producer
Regisseur
Musik
Post-Produktion
TitelAll at once
Agentur
Kampagne All at once
Werbende Tochka Bank
Marke Tochka Bank
Datum der ersten Ausstrahlung/Veröffentlichung 2019 / 10
Geschäftsbereich Bank Services, Börsenmakler
Slogan All at once
Story The video pictures the Russian market of small and medium-sized businesses as a gypsy one – grotesque, noisy, chaotic and carnivalesque. An entrepreneur has to overcome difficulties that the main antagonist – the Boss – is responsible for. The Boss is a vivid two-in-one representation of the government and monopolies. Together with his family, he terrorizes local businesspeople by demanding bribes, robbing the spots and collecting cash, not paying the bills and bogarting other businesses. So, it’s Russia as it is. However, we believe that together we can make it right.
Medientyp Internet-Film
Länge
Post-Produktion
Creative Director/ art director
Founder / Executive Creative Director
Producer and Project Manager
Head of Strategy
Film Director
TitelHeartbeats 4 Sneakers
Kampagne Heartbeats 4 Sneakers
Werbende Klarna
Marke Klarna
Datum der ersten Ausstrahlung/Veröffentlichung 2020 / 7
Geschäftsbereich Bank Services, Börsenmakler
Story Phase 1, Tease: 29.06-01.07 We started to build hype by revealing the drop in collaboration with Highsnobiety and Sneakerhead influencers. Placements: - heartbeats4sneakers.com (countdown) - Highsnobiety editorial + social - Influencers - Paid social - Klarna owned channels - PR Phase 2, Engage: 02.07-06.07 We launched the Smoooth raffle that premiers passion over bots by only allowed humans with whose heart beats for sneakers to enter. We amplified engagement by collaborating with influencers from the sneaker community. Placements: - heartbeats4sneakers.com - Highsnobiety editorial + social - Influencers - Bought social - Klarna owned channels - Paid social - Online video - PR Phase 3, Scale: 07.07-13.07 We launched 'Sneaker Deal Week' to demonstrate at scale that Klarna offers the best sneaker shopping experience. Placements: - heartbeats4sneakers.com - Influencers - Klarna owned - Paid social - Online video - Display - Merchants
Problem Sneaker shopping is a massive industry, estimated to reach a global value of USD$77Bn in 2020. Brief: How can Klarna - one of the world's leading fintech brands, with a mission to reshape the shopping experience and become the world's favourite way to shop - tap into the sneaker community in an authentic way? Objectives: Drive awareness and engagement within the (European) sneakerheads community, in a way that also generates spillover effects to the larger sneaker community (i.e. everyone who likes to shop sneakers).
Medientyp E-Commerce
Länge
Produktionsfirma
Produktionsfirma
Creative Teammitglied
Creative Teammitglied
Marketing Associate
Art Director
Texter
Designer
Design Lead
Marketing Associate
Content Creative
Service Delivery
Marketing Manager
Marketing Manager
Marketing Manager
Head of Media
Marketing Director
VP of Marketing
Regisseur
Produzent
Executive Producer
Kreative Technologie
Creative Technical Director
Motion Graphics Director
Produzent
TitelMoving Box Furniture
BriefMobiliar is the oldest Swiss Insurance Company. While being a very traditional brand «Die Mobiliar» still has interesting insurance offers for a young target audience. Unfortunately, the young people are not aware of this. That’s why we didn’t create an advertising campaign, but something useful for the target audience. Something that really has a benefit for them – based on an important insight. When young people move to a new apartment, they usually don’t have appropriate furniture. That’s why we created «Moving Box Furniture», moving boxes that can be turned into furniture after the move. The creative furniture showed the young people, that «Die Mobiliar» has helpful offers for them and made the old brand a talking piece among the young target audience.
Agentur
Kampagne Moving Box Furniture
Werbende Die Mobiliar
Marke Die Mobiliar
PostedDezember 2020
Geschäftsbereich Versicherung
Story Mobiliar is the oldest Swiss Insurance Company. While being a very traditional brand «Die Mobiliar» still has interesting insurance offers for a young target audience. Unfortunately, the young people are not aware of this.
Medientyp Case Study
Chief Creative Officer
Creative Director
Art Director
Art Director
Grafik
Produktdesign
Designer
Texter
Strategist
Strategist
Projektmanager
Projektmanager
Filmproduzent/Produzent
Produktion
Film Camera
TitelThe Dark Side of Money
Agentur
Kampagne The Dark Side of Money
Werbende ABN Amro
Marke ABN Amro
PostedDezember 2020
Geschäftsbereich Bank Services, Börsenmakler
Medientyp Branded Content
Länge
Medienagentur
Medienagentur
PR Agency
Produktionsfirma
Texter
Art Director
Creative Director
Creative Director
Screenwriter & Director
Screenwriter & Producer
Strategy Director
Strategist
Head of Account Management
Direktor Kundenservice
Kundenbetreuer
Agency Producer
Direktor Digital
Produzent Digital
Designer
Motion designer
Motion designer
Grafik-Designer
Fotograf

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