The Most Creative Campaigns, Brands
and Agencies in Health & Beauty

 
THE PANDEMIC WAS PRESENT BUT FAILED TO OVERWHELM ADVERTISING IN THIS SECTOR, WHICH ALSO HAD OTHER ISSUES TO ADDRESS.

It was inevitable that this category would reflect the COVID-19 era, and indeed the most awarded ad was “Amanda”, from Dove and Ogilvy, part of the “Courage Is Beautiful” series depicting front line medical workers. Dove was also the most awarded brand in this category – and it had other concerns too, notably about unrealistic images of women, which resulted in its #showme campaign to put real women in the picture. Familiar but worthwhile territory for the brand.
Once more we’ve seen a surge in purpose-driven advertising here, from Ory Laboratory’s “Avatar Café”, by ADK Creative One in Tokyo, which used remote controlled robots to allow severely disabled people to work at a special café, and feminine hygiene brand Saforelle’s “Missing Page”, from Serviceplan, which returned accurate images of female genitals to school textbooks. It was left to Lynx to take a lighter approach to messaging, with an ad celebrating “wingmen” – the best friend who is always by a guy’s side (think Robin to Batman). But it’s a celebration of friendship rather than masculinity, so that in itself is a progression for the brand.
The most awarded agency was actually outside of the top five: Impact BBDO in Dubai, because three of its witty Novomed print ads are in the top ten. Good to see print still making its mark.

Most awarded
campaigns, brands &
agencies in
Health & Beauty in 2020

Most awarded
campaigns, brands and
agencies in
Health & Beauty in 2020

CAMPAIGNS

Brand, Title, Agency
1
Ogilvy UK, London
2
ADK Creative One, Tokyo
3
Publicis Sapient, New York
4
Serviceplan Group France, Paris
5
Global Media and Entertainment, London
6
Area 23, An IPG Health Company, New York
7
Broken Heart Love Affair, Toronto
8
Kworq, New York
9
Wunderman Thompson South Asia, Mumbai
10
Impact BBDO, Dubai
11
Impact BBDO, Dubai
12
Impact BBDO, Dubai
13
VML Dubai
14
GREY NY + GREY Toronto
15
Mekanism + MJZ

BRANDS

Brand
1 Dove
2 Novomed
3 Ease Labs
4 Head & Shoulders
5 Shiseido

AGENCIES

Name
1 Impact BBDO, Dubai
2 Saatchi & Saatchi, Dubai
3 McCann Health Brazil, São Paulo
4 ADK Creative One, Tokyo
5 O, Toronto

Watch

TitelCourage Amanda
Agentur
Kampagne Courage is Beautiful
Werbende Unilever
Marke Dove
Datum der ersten Ausstrahlung/Veröffentlichung 2020 / 4
Geschäftsbereich Hygiene, Körper- & Schönheitspflege
Story In times of crisis we are reminded that beauty isn’t about how you look, but what you do. And during the pandemic, frontline workers demonstrated the epitome of this beauty, showing us there is no greater expression of yourself than the qualities of selflessness, compassion and bravery. After long hours and double shifts, they looked exhausted, with deep, skin-blistering marks across their faces left from protective masks. Despite their appearance, they were resilient, continuing to fight day after day to save lives. We saw beauty in this courage. Our idea was simply to honour them by featuring their powerfully beautiful portraits in DOOH, thanking them directly for their selfless care while showing the world that Courage is Beautiful.
Medientyp Presse & Publikationen
Executive Vice President
Marketing Manager
Brand Manager
Global Executive Creative Director
Chief Creative Officer
Group Creative Director
Art Director
Stellvertretender Creative Director
Texter
Leiter Strategie
Geschäftsführer
Etatdirektor
Account Coordinator
Agency Producer
Agency Producer
Cutter
Druck-Produzent
Head of Project Management
Cutter
Executive Producer
Assistant
Komponist
Creative Director
TitelAvatar Robot Cafe
Agentur
Kampagne Avatar Robot Cafe
Werbende Ory Laboratory
Marke Ory Laboratory
Datum der ersten Ausstrahlung/Veröffentlichung 2019
Geschäftsbereich Medizinische Ausrüstung
Philosophie At Avatar Robot Cafe, people with disabilities remotely controlled robot avatars - such as Orihime, which is controlled by via eye tracker - to wait on tables. The cafe opened for three weeks in Tokyo to create more employment opportunities for people with disabilities. The project was covered in more than 500 articles, with media exposure worth 7.6m USD. Most importantly, more than five handicapped people who participated were successfully hired by a company after the project.
Medientyp Produktdesign/Entwicklung
Länge
Agentur
PR Agency
Event production
Creative Director
Creative Director
Kreative Technologie
Kreative Technologie
PR Director
PR manager
PR Planner
Texter
Art Director
Designer
Creative Producer
Direktor Fotografie
Produktionsmanager
Produktionsmanager
Regisseur
Cutter
Eventproduzent
Product Manager
Product Manager
Account Executive
Account Executive
Event Planner
TitelProject #showus
Agentur
Kampagne Project #showus
Werbende Unilever
Marke Dove
Datum der ersten Ausstrahlung/Veröffentlichung 2019
Geschäftsbereich Hygiene, Körper- & Schönheitspflege
Story Research on global equality movements and media representation informed us that 70% of women — inclusive of all female-identifying and non-binary individuals — still don’t see themselves represented in the media & advertising. Many images continue to impose unrealistic beauty standards that present a narrow view of who women are, what they should look like, and what they can achieve.To create systemic change, Dove has taken action with Getty Images and Girlgaze to create Project #ShowUs, the world’s largest stock photo library created by women to shatter beauty stereotypes by showing women as they are, not as others believe they should be.Project #ShowUs features 5,000+ photographs of women from 39 countries. 100% created and photographed by women, with zero digital distortion. By showing more women as they truly are, we can improve the self-esteem and quality of life for all women everywhere, and they can show the world what’s possible.
Medientyp Interaktiv
Länge
Entrant Company Publicis Sapient
Initiative Partner Getty Images
Initiative Partner/ Production Girlgaze
Media Strategy and Placement Mindshare
PR Golin
PR Edelman
Film Production Furlined
Editing Cosmo Street
Creative Lead John Antoniello
Account Lead Jennifer Berry
Planning Lead Rachel Bradshaw
Associate Program Director Ali Cole
Executive Producer Mary Ellen Verrusio
Associate Creative Director Carlos Noel Perez
Associate Creative Director Kait Strovnik
Associate Creative Director Michael Emerson
Associate Creative Director Bonnie Bottorf
Senior Art Director Kim Davies
Senior Art Director Taiyo Kitagawa
Senior Art Director Matt Bogard
Senior Art Director Aidan McDermott
Senior Copywriter Otavio Barbon
Copywriter Tori Probert
Senior Designer AJ Halbrook
Senior Producer Mike Diaz
Senior Producer Amy Houston
Print Producer Christine Cafiero
Social Director Jessica Manfredi
Sr Social Content Analyst Emily Shea
Planner Tess Cotter
Client Partner, Account Hetal Patel
Senior Account Director Anne Flavin
Senior Project Producer Fiona Hobson
Senior Project Producer Rebecca Jean Louis
Senior Project Manager Mikaela Curtin
TitelTHE MISSING PAGE
BriefIn France, even today, no single biology and science schoolbook accurately represents female genitals, which is strangely not the case when it comes to the male body. In order to put this right, the agency created The Missing Page. Unlike in French schoolbooks, The Missing Page fully represents women's anatomy, including the clitoris and its role in sexuality and a detailed external view of the vulva. Thanks to its adhesive system, teenagers can now easily paste The Missing Page into their schoolbooks in order to be properly educated.
Agentur
Kampagne The Missing Page
Werbende Laboratoires IPRAD
Marke Saforelle
PostedNovember 2019
Geschäftsbereich Damenhygiene
Story Creative idea :

Still in France, in 2019, contrary to men's sex anatomy, no single Biology & Science schoolbook totally represent female genitals. The clitoris is either absent or incorrectly or partially illustrated. In addition, most manuals do not provide an external view of the female genitalia. The clitoris is either absent or incorrectly or partially illustrated. In addition, most manuals do not provide an external view of the female genitalia.

A question then arises: how to take care of your privacy if you don't know it?

Since none Science & Biology schoolbook completely represents the female anatomy, the agency created The Missing Page.

Unlike all French schoolbooks, The Missing Page fully represents female sex anatomy including clitoris’ complete anatomy, it’s role in sexuality and the vulva’s detailed external view.

Thanks to it’s adhesive system, teenagers can paste The Missing Page in their schoolbooks in order to learn correct women anatomy.

Execution :

The Missing Page was launched both offline and online:

- Offline, The Missing Page has been published in French youth press, and distributed through a street marketing campaign to teenagers in major French cities.

- Online, with a digital film in which mothers and their 16-year-old daughters participated in an educational experience: confronted with a female gender pattern without any legend and to be completed, the majority of them hesitate, make mistakes while also sharing moments of complicity.

This online video was shortcut and broadcast through a preroll campaign that directed to the website where teenagers, teachers or any person who wish to get The Missing Page could order or download it.

Thousands of "Missing Page" which could be stuck over any incorrect page in science manuals were finally printed and distributed.
Problem Saforelle, a brand of products and treatments for women's intimate and personal hygiene, asked the agency to help them increasing their reputation, and the brief was simple: please create an activation for International Women's Day which is happening on 8th March 2019.

Then, our objective was to transform a simple activation into a global campaign that could be a game changer for our client. Therefore we convinced them to go on a committed campaign that could help French society become more inclusive and equal.

Following this advice, Saforelle has decided to reduce inequalities in sex education.
Medientyp Case Study
Chief Creative Officer
Chief Creative Officer
Creative Director
Texter
Art Director
Art Director
Art Director
Werbeleiter
Werbeleiter
Werbeleiter
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Werbeleiter
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Agentur TV-Produzent
TitelWingmen: A Roll Call of Icons
Agentur
Kampagne Wingmen: A Roll Call of Icons
Werbende Unilever
Marke Lynx
PostedNovember 2020
Geschäftsbereich Deodorants
Story Every man needs a wingman - even superheroes, footballers, and stars of stage, screen...and politics.We celebrated some of the most iconic wingmen in history. Producing a skillfully written, fast-moving, tongue-twister of an ad. Filled with so many pop culture pairings and references, that audiences would still find rewarding after numerous listens.
Philosophie This commercial launched the celebrations of 25 years since Lynx Africa (body spray) was released in the UK. Throughout those 25 years, Lynx Africa has been by the side of men serving as a 'wingman'. So we decided to celebrate with a roll call of iconic wingmen; because every man needs a wingman.
Medientyp Radio
Länge
Creative Director
Texter
Sound Engineer
TitelOne Word film
Agentur
Kampagne ONE WORD
Werbende The learning corp
Marke The Learning Corp
Datum der ersten Ausstrahlung/Veröffentlichung 2019 / 4
Produkt Constant Therapy
Geschäftsbereich Krankenhäuse und Klinike
Story The Constant Therapy app is administered by neurologists and speech pathologists as an FDA-cleared treatment for aphasia (loss of speech) due to brain injury. In the film, we follow the intense struggle of a single word, “baby,” fighting to get out of a decaying landscape that represents the damaged brain. The baby has to contend with enemies that reflect the pathology of aphasia. Those obstacles include other words that start with B (letter block, bear, bee, etc.); memories you might associate with the word “baby” (baby food, baby monitor); and convenient synonyms for the word “baby” (honey, sweetheart, cupcake, sugar pie). Ultimately, the baby is able to get out. We end the film showing a woman with a brain injury successfully saying the word, baby, thanks to her Constant Therapy app. Every scene is based on the real experiences of Mary, a brain injury patient, and Emily Dubas, her speech language pathologist.
Medientyp Fernsehen
Länge
Chief Creative Officer Tim Hawkey
Worldwide Creative Partner Fred Levron
Executive Creative Director Elliot Langerman
Group Creative Director David Adler, SVP
Group Creative Director Jason Graff, EVP
Associate Creative Director Larry Kirschner, VP
Associate Creative Director Guy Mannshardt, VP
Art Supervisor Christian Louzado
Executive Producer Bernardo Romero
Senior Broadcast Producer Anna Lopez, VP
Senior Producer Anthony Ramirez
Animator Effraim Klein, Editor
Editor Scott Ham
Editor Courtney Collins
Graphics David Tiernan
Creative Director Rafael Vallperde
Animator Kawe se Sa
Director of Production Stefani Pimenta
Producer Krystal Leasure
Co-Founder/Audio Director Lucas Sfair
Co-Founder/Creative Director Felipe Resende
Composer/Producer Edu Karas
Composer/Mix/Master Levi Mynssen
Sound Design Pedro Osinski
Sound Design Gui Moreno
TitelUnapologetically Human
Agentur
Kampagne Unapologetically Human
Werbende Kruger Inc.
Marke Kruger Products
Datum der ersten Ausstrahlung/Veröffentlichung 2020 / 8
Geschäftsbereich Toilettenpapier, Reinigungstücher
Story Faced with our collective vulnerability we have also come to terms with our own softness as humans, which can be scary, but also beautiful. It’s these vulnerabilities that Kruger products services every day as a household paper products manufacturer.Unapologetically Human. We are all connected by our blood, tears, messes and yes, our need to go the bathroom and Kruger products are there for you to bring strength and softness.For the first time in category history, the brand chose to celebrate the messiness that the products are actually designed for, without pulling any punches and doing so with big, bold, raw music.
Medientyp Fernsehen
Länge
Soundtrack Human
Redaktionsbüro
Creative Teammitglied
Creative Teammitglied
Creative Teammitglied
Strategist
Agency Producer
Produktionsfirma
Regisseur
Direktor Fotografie
Direktor Fotografie
Executive Producer
Executive Producer
Cutter
TitelBad Reviews
Agentur
Kampagne Bad Reviews
Werbende Etat Libre d'Orange
Marke Etat Libre d'Orange
PostedDezember 2020
Geschäftsbereich Parfüms
Story État Libre d’Orange is known for its head-turning scent names, including “I Am Trash” and “Fat Electrician.” Spirited and sometimes ironic, État’s fragrances required smart ads that also spoke to its refined luxury.So we got risky, not risqué: we borrowed from online reviews where the buyer wasn’t entirely thrilled. Instead of near-naked models, we let the customers tell the stories for us. In fact, these bad reviews were so good that they temporarily put our copywriter out of a job.With this idea, we targeted an audience seeking a fragrance that broke from the mold of other luxury brands. Scents are arguably the closest you can get to a physical signature, becoming a part of your body’s chemistry in a way that other fashion pieces and accessories cannot. By taking this approach, we emphasized État’s rebellious and satiric identity that sets it apart from the rest of the industry.
Problem Etat Libre d’Orange presents a collection of fragrances — all aspirational, all essential. With an emphasis on originality, audacity, authenticity and freedom of expression, Etat Libre d’Orange proposes surprising olfactory compositions, without any limitations in terms of creativity, raw materials, or expense.
Medientyp Interaktiv
Gründer
Creative Director
Gründer
Technischer Direktor
Art Director
Designer
Designer
Designer
Marketing Strategist
Agency Producer
Werbeleiter
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Werbeleiter
Werbeleiter
Projektmanager
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Texter
TitelThe Soap with a Lump
Agentur
Kampagne The Soap with a Lump
Werbende Unilever
Marke Lux
Datum der ersten Ausstrahlung/Veröffentlichung 2019 / 12
Geschäftsbereich Gesundheits- und Pharmazeutische Produkte
Medientyp Case Study
Länge
Chief Creative Officer
Regional Executive Creative Director
Senior Creative Director
Senior Creative Director
Senior Creative Director
Art Director
Art Director
Texter
Texter
Leiter Kundenkontakt Sana Patel
Geschäftsführender Teilhaber
TitelNovomed Dog
Agentur
Kampagne Hidden Allergy
Werbende Novomed
Marke Novomed
Datum der ersten Ausstrahlung/Veröffentlichung 2020 / 2
Produkt Anti-allergy clinic
Geschäftsbereich Gesundheits- und Pharmazeutische Produkte
Story In the region, allergies are most commonly linked to dust and pets. So we took those two elements to show people how, just like the causes of their allergies, what appears to be one thing may actually be something else entirely. We created a series of visuals featuring pets blending into their surroundings to show people how the causes of allergies aren’t that easy to spot and to encourage them to come to Novomed Centers so they could find out what they’re really allergic to.
Medientyp Presse & Publikationen
Chief Creative Officer
Art Director
Texter
Stellvertretender Creative Director
Creative Director
Texter
Designer
Executive Creative Director
Produzent
Kundenbetreuer
Fotograf
Digitale Retuschierung
Digitale Retuschierung
TitelNovomed Grey Cat
Agentur
Kampagne Hidden Allergy
Werbende Novomed
Marke Novomed
Datum der ersten Ausstrahlung/Veröffentlichung 2020 / 2
Produkt Anti-allergy clinic
Geschäftsbereich Gesundheits- und Pharmazeutische Produkte
Story In the region, allergies are most commonly linked to dust and pets. So we took those two elements to show people how, just like the causes of their allergies, what appears to be one thing may actually be something else entirely. We created a series of visuals featuring pets blending into their surroundings to show people how the causes of allergies aren’t that easy to spot and to encourage them to come to Novomed Centers so they could find out what they’re really allergic to.
Medientyp Presse & Publikationen
Chief Creative Officer
Art Director
Texter
Stellvertretender Creative Director
Creative Director
Texter
Designer
Executive Creative Director
Produzent
Kundenbetreuer
Fotograf
Digitale Retuschierung
Digitale Retuschierung
TitelNovomed White Cat
Agentur
Kampagne Hidden Allergy
Werbende Novomed
Marke Novomed
Datum der ersten Ausstrahlung/Veröffentlichung 2020 / 2
Produkt Anti-allergy clinic
Geschäftsbereich Gesundheits- und Pharmazeutische Produkte
Story In the region, allergies are most commonly linked to dust and pets. So we took those two elements to show people how, just like the causes of their allergies, what appears to be one thing may actually be something else entirely. We created a series of visuals featuring pets blending into their surroundings to show people how the causes of allergies aren’t that easy to spot and to encourage them to come to Novomed Centers so they could find out what they’re really allergic to.
Medientyp Presse & Publikationen
Chief Creative Officer
Art Director
Texter
Stellvertretender Creative Director
Creative Director
Texter
Designer
Executive Creative Director
Produzent
Kundenbetreuer
Fotograf
Digitale Retuschierung
Digitale Retuschierung
TitelSmile strong 1
Agentur
Kampagne Smile strong
Werbende Colgate-Palmolive Company
Marke Colgate
PostedMärz 2020
Geschäftsbereich Mundpflege
Medientyp Außenwerbung
Global CCO
Global CCO
Chief Creative Officer
Art Director
Art Director
Texter
Fotograf
Geschäftsführer
Brand Manager
Etatdirektor
Direktor Kundenservice
TitelFIRST SHAVE
Agentur
Kampagne FIRST SHAVE
Werbende Procter & Gamble
Marke GILLETTE/P&G
PostedApril 2020
Geschäftsbereich Enthaarungsprodukte & Hilfsmittel
Medientyp Andere
Länge
North America Brand Director
Marketing Dir
Assoc Marketing Dir
Etatdirektor
Etatdirektor
Etatdirektor
Account Executive
Produktionsfirma
Produktionsfirma
Regisseur
Executive Producer
Herstellungsleiter
Director Of Photoraphy
Make-Up Artist
Redaktionsbüro
Cutter
Assistenzredakteur
Executive Producer
Telecine Company The Vanity
Kolorist
Executive Producer
Audio Finishing
Audio Finishing
Sound Engineer
Executive Producer
Produktionsfirma
Produktionsfirma
Picture Finishing
Executive Producer
Filmproduzent/Produzent
Flame Artist
TitelNew Normal
Agentur
Kampagne New Normal
Werbende Medmen
Marke MedMen
PostedApril 2020
Geschäftsbereich Gesundheits- und Pharmazeutische Produkte
Medientyp Andere
Länge
Post-Produktion
Post-Produktion
Chief Creative Officer
Creative Director
Senior Copywriter
Art Director
Art Director
Senior Brand Manager
Senior Project Manager
Associate Brand Strategy Director
Produktionsleitung
Senior Producer
Senior Talent Manager
Regisseur
Texter
Texter
President
Senior EP
Filmproduzent/Produzent
Filmproduzent/Produzent
Filmproduzent/Produzent
DP