ONLY IKEA IS ABLE TO CHALLENGE BURGER KING’S REIGN OVER THE RETAIL CATEGORY.
As in the Food & Beverage sector, Burger King is the big story here, with the ground-breaking “Moldy Whopper” in the top two slots while “The Stevenage Challenge” and “Burn That Ad” take third and fifth place. Which leaves IKEA as the only other retail contender in the top five. While the rotting Whopper is a new approach, the furniture brand’s “Silence The Critics” is a good old-fashioned guilt-tripping romp, suggesting that our homes are passé without Swedish design to pep them up. IKEA also appears twice in the top ten with the remarkable ThisAbles – add-ons to adapt its furniture for people with disabilities – and the Black Friday (Re)Sale, which proposes recycling its products.
As in the Food & Beverage sector, Burger King is the big story here, with the ground-breaking “Moldy Whopper” in the top two slots while “The Stevenage Challenge” and “Burn That Ad” take third and fifth place. Which leaves IKEA as the only other retail contender in the top five. While the rotting Whopper is a new approach, the furniture brand’s “Silence The Critics” is a good old-fashioned guilt-tripping romp, suggesting that our homes are passé without Swedish design to pep them up. IKEA also appears twice in the top ten with the remarkable ThisAbles – add-ons to adapt its furniture for people with disabilities – and the Black Friday (Re)Sale, which proposes recycling its products.
Most awarded
campaigns, brands &
agencies in
Retail in
2020
Most awarded
campaigns, brands and
agencies in
Retail in
2020
CAMPAIGNS
BRANDS
Brand | ||
---|---|---|
1 | Burger King | |
2 | IKEA | |
3 | McDonald's | |
4 | KFC | |
5 | Chicken Licken |
AGENCIES
Name | ||
---|---|---|
1 | INGO, DAVID | |
2 | DAVID, Madrid | |
3 | MJZ | |
4 | TBWA\PARIS, Boulogne-Billancourt | |
5 | Flock Creative Network, Jakarta Selatan |
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1. Burger King / Moldy Whopper
Titel | Moldy Whopper |
Agentur | INGO, DAVID |
Kampagne | Moldy Whopper |
Werbende | Burger King |
Marke | Burger King |
Posted | April 2020 |
Geschäftsbereich | Gastätte & Schnellgaststätte |
Medientyp | Internet-Film |
Länge | |
Agentur | INGO Stockholm |
Executive Creative Director | Björn Ståhl |
Art Director | Max Hultberg |
Texter | Magnus Ivansson |
Etat-Planer | Simon Stefansson |
Etatdirektor | Rickard Allstrin |
Kundenbetreuer | Mia Melani |
Final Art | Åsa Eklund |
Final Art | Alexander Lundvall |
Tech Director | Stefan Kindgren |
Global CCO | Pancho Cassis |
Partner | Pancho Cassis |
Group Creative Directors | Fernando Pellizzaro |
Group Creative Directors | Jean Zamprogno |
Art Director | Camilo Jiménez |
Art Director | Sergio Takahata |
Etatdirektor | Stefane Rosa |
Executive Producer | Carlos Torres |
Agentur | Publicis |
GLOBAL CCO | Bruno Bertelli |
Chief Creative Officer | Eduardo Marques |
Chief Creative Officer | Jorg Riommi |
Executive Creative Director | Pablo Dachefsky |
Art Director | Ivan Montebello |
Texter | PABLO MURUBE |
Fotograf | Pål Allan |
Food Stylist | Anna Lindblad |
Photo assistant | Erik Ögnelooh |
Direktor Fotografie | Viktor Kumlin |
Graffer | Kalle Dahlberg |
Produktionsfirma | Colony |
Art Buyer | Jenny Steggo |
Produzent | Jenny Steggo |
Producer and director | Markus Ahlm |
Filmproduzent/Produzent | Lena von der Burg |
Post-Produktion | Erik Lindahl |
Ton | Quint Starkie |
Grading/Online | Jean-Clément Soret |
Musik | MOKOH Music Berlin |
Maria Moritz | |
Stephan Moritz |
2. Burger King / Moldy Whopper
Titel | Moldy Whopper |
Agentur | INGO, DAVID |
Kampagne | Moldy Whopper |
Werbende | Burger King |
Marke | Burger King |
Posted | April 2020 |
Geschäftsbereich | Gastätte & Schnellgaststätte |
Medientyp | Case Study |
Länge | |
Executive Creative Director | Björn Ståhl |
Art Director | Max Hultberg |
Texter | Magnus Ivansson |
Etat-Planer | Simon Stefansson |
Etatdirektor | Rickard Allstrin |
Kundenbetreuer | Mia Melani |
Final Art | Åsa Eklund |
Final Art | Alexander Lundvall |
Tech Director | Stefan Kindgren |
Global CCO | Pancho Cassis |
Partner | Pancho Cassis |
Group Creative Directors | Fernando Pellizzaro |
Group Creative Directors | Jean Zamprogno |
Art Director | Camilo Jiménez |
Art Director | Sergio Takahata |
Etatdirektor | Stefane Rosa |
Executive Producer | Carlos Torres |
GLOBAL CCO | Bruno Bertelli |
Chief Creative Officer | Eduardo Marques |
Chief Creative Officer | Jorg Riommi |
Executive Creative Director | Pablo Dachefsky |
Art Director | Ivan Montebello |
Texter | PABLO MURUBE |
Fotograf | Pål Allan |
Food Stylist | Anna Lindblad |
Photo assistant | Erik Ögnelooh |
Direktor Fotografie | Viktor Kumlin |
Graffer | Kalle Dahlberg |
Produktionsfirma | Colony |
Art Buyer | Jenny Steggo |
Produzent | Jenny Steggo |
Producer and director | Markus Ahlm |
Filmproduzent/Produzent | Lena von der Burg |
Post-Produktion | Erik Lindahl |
Ton | Quint Starkie |
Grading/Online | Jean-Clément Soret |
Musik | MOKOH Music Berlin |
Music Supervisor | Maria Moritz |
Intro Composer | Stephan Moritz |
Titel | The Moldy Whopper 1 |
Agentur | Ingo |
Kampagne | The Moldy Whopper |
Werbende | Burger King |
Marke | Burger King |
Posted | Februar 2020 |
Geschäftsbereich | Gastätte & Schnellgaststätte |
Medientyp | Außenwerbung |
Länge | |
Creative Agency | DAVID |
Executive Creative Director | Björn Ståhl |
Art Director | Max Hultberg |
Texter | Magnus Ivansson |
Planner Director | Simon Stefansson |
Etatdirektor | Rickard Allstrin |
Kundenbetreuer | Mia Melani |
Final Art Work | Åsa Eklund |
Final Art Work | Alexander Lundvall |
Tech Developer | Stefan Kindgren |
Global Chief Creative Officer | Pancho Cassis |
Group Creative Director | Fernando Pellizaro |
Group Creative Director | Jean Zamprogno |
Art Director | Camilo Jiménez |
Art Director | Sergio Takahata |
Group Account Director | Stefane Rosa |
Produzent | Carlos Torres |
Global Chief Creative Officer | Bruno Bertelli |
Chief Creative Officer | Eduardo Marques |
Chief Creative Officer | Jorg Riommi |
Art Director | Ivan Montebello |
Texter | PABLO MURUBE |
Fotograf | Pål Allan |
Food Stylist | Anna Lindblad |
Photographer Assistant | Erik Ögnelooh |
Direktor Fotografie | Viktor Kumlin |
Produktionsfirma | Colony |
Art Buyer | Jenny Steggo |
Produzent | Jenny Steggo |
Produzent | Markus Ahlm |
Regisseur | Markus Ahlm |
Produzent | Lena von der Burg |
Gründer | Ryan Schinman |
Creative Agency | Publicis Comunicación España |
4. Burger King / Stevenage Challenge (Case Film)
Titel | Stevenage Challenge (Case Film) |
Agentur | DAVID |
Kampagne | Stevenage Challenge |
Werbende | Burger King |
Marke | Burger King |
Datum der ersten Ausstrahlung/Veröffentlichung | 2019 / 10 |
Produkt | Whopper |
Geschäftsbereich | Gastätte & Schnellgaststätte |
Story | If a brand wants to sponsor the best football players, they’d have to pay millions. But Burger King found a way to endorse them without paying them a single penny. We sponsored a team at the bottom of English football’s 4th division: Stevenage. We knew that if our logo was on their shirt, it was going to appear in FIFA 20. We then launched the #StevenageChallenge, inviting gamers to play with Stevenage and sharing UGC of the likes of Messi and Neymar wearing the BK logo, for BK rewards in return. We turned a small team in real life into the biggest team online. |
Medientyp | Gaming |
Länge | |
Produktionsfirma | Landia |
Global COO | Sylvia Panico |
Executive Creative Director | Saulo Rocha |
Executive Creative Director | André Toledo |
GCD | Fernando Pellizzaro |
GCD | Jean Zamprogno |
Creative Director | Fred Bosch |
Texter | Luis Giraldo |
Texter | Alexander Allen |
Texter | Jared Schermer |
Art Director | Felipe Antonioli |
Art Director | Pedro Sattin |
Art Director | Andres Tamayo |
Strategy Director | Jon Carlaw |
Etat-Planer | Stephanie Salvador |
Jr. Planner | Vanessa Amaral |
Etatdirektor | Stefane Rosa |
Management Supervisor | Jenny Gobel |
Head of Global Production | Veronica Beach |
Filmproduzent/Produzent | Marina Rodrigues |
Senior Business Affairs Manager | Barbara Karalis |
Werbeleiter | Eric Hirschhorn (Burger King) |
Global CMO | Fernando Machado |
Head of Global Brand Marketing | Marcelo Pascoa |
Sr. Brand Manager of Global Marketing | Rogelio Magana |
Sr. Brand Manager of Global Marketing | Mary Toups |
President | Chris Finazzo |
Head of Marketing | Renato Rossi |
Lead Marketing Communications | Diego Suarez |
Director, Media | Jorge R. Oliveira |
Social Media Digital Marketing | Flavia Guetter |
Media Marketing | Madeline McDermott |
Regisseur | Render Panic by The Movement |
Executive Producer | Nico Cabuche |
Agency | DAVID Madrid & Miami |
Global CCO & Partner | Pancho Cassis |
Global COO | Sylvia Panico |
ECD | Saulo Rocha, André Toledo |
GCD | Fernando Pellizzaro, Jean Zamprogno |
CD | Fred Bosch |
Copywriter | Luis Giraldo, Alexander Allen, Jared Schermer |
Art Director | Pedro Sattin, Andres Tamayo |
Head of Social | Alex Sanchez |
Strategy Director | Jon Carlaw |
Planner | Stephanie Salvador |
Jr. Planner | Vanessa Amaral |
Group Account Director | Stefane Rosa |
Management Supervisor | Jenny Gobel |
Head of Global Production | Veronica Beach |
Producer | Marina Rodrigues |
Senior Business Affairs Manager | Barbara Karalis |
CLIENT | Burger King |
Global CMO | Fernando Machado |
Head of Global Brand Marketing | Marcelo Pascoa |
Sr. Brand Manager of Global Marketing | Rogelio Magaña |
Sr. Brand Manager of Global Marketing | Mary Toups |
President, Burger King North America | Chris Finazzo |
Head of Marketing, North America | Renato Rossi |
Lead Marketing Communications | Diego Suarez |
Director, Media & Social Channels | Jorge R. Oliveira |
Social Media Digital Marketing | Flavia Guetter |
Media Marketing | Madeline McDermott |
Production Company | Landia |
Director | Render Panic by The Movement |
Executive Producer | Nico Cabuche |
Producer | Alberto Lopez Garrido |
DOP | Oriol Barcelona |
Post-Production Company | Metropolitana |
Editor | Pablo Marchetto |
Post Producer | Alvaro Monzon |
CGI | The Cathedral |
Animation Studio | Mr. Klauss |
Music | Twenty Below Music |
Composers | R Gigante, R Irving, A Gigante |
Audio Mix | Heard City |
Mixer | Evan Mangiamele, Eric Warzecha |
Producer | Andi Lewis |
Executive Producer | Sasha Awn |
Music Production Company | Jamute |
Music Producers | James Pedrozo Pinto, Daniel Telles and Thiago Lester |
Executive Producer | Alejandro Ramos Lepez |
Sound Engineers | Otavio Bertolo, Fernanda Galetti and Rafael Laurenti |
Production Coordinators | Juliana Zuppo and Cassia Garcia |
Digital Production Studio | Unicorns & Unicorns |
Technical Director | Sun Komen |
Head of Development | Ralph Kuijpers |
Art Director | Ceara Adamson |
PR | Alison Brod Marketing and Communications (ABMC) |
Media | Horizon Media & Scout |
Director, Digital, Horizon Media | Brian Zai |
Account Executive, Scout | Nico Amantia |
Social Media Agency | MullenLowe U.S. |
Chief Creative Officer | Mark Wenneker |
Executive Creative Director | Tim Vaccarino |
Executive Creative Director | Dave Weist |
SVP, Creative Director | Enrique Camacho |
Associate Creative Director | Cody Dummer |
Copywriter | Vanessa de Beaumont |
Senior Social Strategist | Jimmy George |
Social Content Writer | Arielle Mulgrew |
Community Manager | Katie Nisbet |
Community Manager | Hannah Beardsley |
Director of Print Production | Aidan Finnan |
Senior Business Affairs Manager | Amy Keddy |
Assistant Project Manager | Morgan Playle |
VP, Account Director | Kerry McKibbin |
Account Director | Alison Whisenant |
Account Executive | Leila Chee |
5. IKEA / Silence The Critics
Titel | Silence The Critics |
Agentur | MJZ |
Kampagne | Silence The Critics |
Werbende | IKEA |
Marke | IKEA |
Posted | April 2020 |
Geschäftsbereich | Möbel |
Medientyp | Andere |
Länge | |
Creative Agency | Mother London |
Redaktionsbüro | Whitehouse Post |
Tonstudio | 750mph |
Post-Produktion | Electric Theatre Collective |
Spezialeffekte | Electric Theatre Collective |
Werbeleiter | Kemi Anthony |
Leitung Musik | Wake the Town |
Executive Creative Director | Ana Balarin |
Executive Creative Director | Hermeti Balarin |
Creative Director | Thom Whitaker |
Creative Director | Danielle Outhwaite-Noel |
Creative Teammitglied | Mike Kennedy |
Creative Teammitglied | Pauline Ashford |
Filmproduzent/Produzent | Jenny Fan |
Produktionsleitung | Giedre Miniotaite |
Herstellungsleiter | Will Carmichael |
Strategic Business Lead | Yuki Yamakado |
Strategic Business Lead | Marina Banks |
Etatdirektor | Sophie Holt |
Strategy Director | Scarlett Spence |
Strategist | Imogen Carter |
Regisseur | Tom Kuntz |
6. Burger King / Burn That Ad
Titel | Burn That Ad |
Agentur | David The Agency |
Kampagne | Burn That Ad |
Werbende | Burger King |
Marke | Burger King |
Datum der ersten Ausstrahlung/Veröffentlichung | 2019 / 3 |
Geschäftsbereich | Gastätte & Schnellgaststätte |
Medientyp | Interaktiv |
Länge | |
Texter | Luca Trincanato |
Art Director | Marlus Lau |
Etat-Planer | Daniela Bombonato |
Etat-Planer | Carolina Silva |
Etat-Planer | Bruno Gomiero |
Filmproduzent/Produzent | Fabiano Beraldo |
Filmproduzent/Produzent | Fernanda Peixoto |
Filmproduzent/Produzent | Silvia Neri |
Filmproduzent/Produzent | Brunno Cunha |
Filmproduzent/Produzent | Gustavo Viola |
Creative Director | Edgard Gianesi |
Werbeleiter | Fernando Machado |
Werbeleiter | Marcelo Pascoa |
Werbeleiter | Ariel Grunkraut |
Werbeleiter | Thais Nicolau |
Werbeleiter | Bruna Yoshida |
Werbeleiter | Mariana Santos |
Werbeleiter | Stephanie Pellin |
Kundenbetreuer | Carolina Vieira |
Kundenbetreuer | Rafael Giorgino |
Kundenbetreuer | Roberta Magalhães |
Kundenbetreuer | Martina Adati |
Executive Creative Director | Rafael Donato |
Media Director | Marcia Mendonça |
Media Director | Mateus Madureira |
Media Director | Felipe Braga |
Media Director | Renata Oliveira |
Media Director | Silvia Sakurai |
Media Director | Luana Paolil |
Social Media Expert | Lucas Patrício |
Geschäftsführer | Sylvia Panico |
Regisseur | Irmãos Meirelles |
Direktor Fotografie | Tuco |
Cutter | Guga Moraes |
Cutter | Daniel Crepaldi |
Post-Produktion | ClanSOUND |
Tonstudio | Jamute Staff |
Ton | James Pinto |
Ton | Thiago Lester |
Ton | Anderson Soares |
Ton | Kiki Eisenbraun |
Ton | Sabrina Geraissate |
7. Burger King / The traffic jam whopper
Titel | The traffic jam whopper |
Agentur | We Believers |
Kampagne | The traffic jam whopper |
Werbende | Burger King |
Marke | Burger King |
Posted | JunI 2019 |
Geschäftsbereich | Gastätte & Schnellgaststätte |
Medientyp | Interaktiv |
Länge | |
Produktion | Central Films |
Produktionsfirma | PICKLE MUSIC |
Produktionsfirma | BONSAI3 |
Digital Development company | No Smoking |
Chief Creative Officer | Gustavo Lauria |
Executive Creative Director | Patricio Elfi |
Creative Director | Santiago Luna Lupo |
Filmproduzent/Produzent | Marcia Jaes |
Chief Stratetic Officer | Marco Vega |
Kreativer Koordinator | Lupita Alvarez |
Development Coordinator | Pablo Salazar |
UX Designer | Gabriel Da Silva Valer |
Regisseur | Kane Kwick |
Direktor Fotografie | Jordi Planell |
Executive Producer | Paco Juarez |
Executive Producer | Mauricio Francini |
Cutter | Diego Panich |
Komponist | Alexis Estiz |
Sounddesigner | Dario Calequi |
Filmproduzent/Produzent | Adriana Correa |
CMO | Fernando Machado |
Marketing Communication Coordinator | Miguel-Angel Amezquita Sandoval |
Brand Communications | Andrea Moreno |
Spezialeffekte | Patricia Guerra |
Spezialeffekte | Flavio Dumaine |
Spezialeffekte | Swan Glacer |
8. IKEA / ThisAbles
Titel | ThisAbles |
Agentur | McCann Tel Aviv |
Kampagne | Ikea ThisAbles |
Werbende | IKEA |
Marke | IKEA |
Datum der ersten Ausstrahlung/Veröffentlichung | 2019 / 3 |
Geschäftsbereich | Haushaltsgeräte, Möbel & Gartenbedarf |
Story | ThisAbles by Ikea democratises furniture for people with disabilities. The agency developed 13 add-ons for Ikea's most essential products, available to download and 3D print via the special website ThisAbles.com. Each add-on solves a different accessibility issue: eg. sofa leg extenders for easier ascend, lamp button enlargers, and super-zippers for pillow covers. For those who wanted to experience or see these add-ons, the agency built the first-ever accessible space in Ikea's flagship store in Israel and prepared web video tutorials. |
Medientyp | Produktdesign/Entwicklung |
Länge | |
Mehr Informationen | https://thisables.com/en/ |
Texter | idan kravitz |
Texter | Elder Yusupov |
Texter | Yiftach Sarig |
Art Director | Kfir Peretz |
Art Director | Dana Moshkowitz |
Creative Director | Sigal Abudy-Weber |
Creative Director | Nadav Pressman |
Creative Director | Eldad Weinberger |
Creative Director | Adrian Botan |
Creative Director | Catalin Dobre |
Client Service | Bat-el Assaying |
Client Service | Sapir Zaguri |
Client Service | Michal Popov |
Digital Team | Eddie Goldenberg |
Digital Team | Oded Lavie |
Digital Team | Mietal Zeevi |
Digital Team | Gili Raz |
Produktionsmanager | Emmanuelle Raz |
Produktionsmanager | Neva Zerach |
9. IKEA / Black Friday (Re)Sale
Titel | Black Friday (Re)Sale |
Agentur | Accenture Song DK |
Kampagne | Black Friday (Re)Sale |
Werbende | IKEA |
Marke | IKEA |
Posted | Juli 2020 |
Geschäftsbereich | Haushaltsgeräte, Möbel & Gartenbedarf |
Story | On a day when every retailer on planet earth was talking about the low prices we have every day, we decided to demonstrate IKEA’s durability instead. With a sale across digital display and social media featuring only used IKEA products found on Denmark’s largest second-hand marketplace (DBA), and a message to “buy used instead of new this Friday”. We even took over our own home page with a banner re-directing people to discover the used alternatives. |
Medientyp | Imagemanagement |
Länge | |
Art Director | Karl kristian Krarup Kjaer |
Texter | Maj Erstrup |
Texter | Aske Kror |
Texter | Tim Paschen |
Fotograf | Ken Hermann |
Creative Director | Jabali Ravn |
Creative Director | Kenneth Kaadtmann |
Strategist | Marianne Hjaltelin |
Account Management Team | Søren Brix |
Account Management Team | Carina Abildgaard Frank |
10. Apotek Hjärtat / A Hard Pill To Swallow
Titel | A Hard Pill To Swallow |
Agentur | Åkestam Holst /NoA |
Kampagne | A Hard Pill To Swallow |
Werbende | Apotek Hjärtat |
Marke | Apotek Hjärtat |
Datum der ersten Ausstrahlung/Veröffentlichung | 2019 / 11 |
Geschäftsbereich | Fachgeschäfte |
Slogan | It's time to question how our medicine is manufactured |
Story | “With help from The Research Institutes of Sweden (RISE), Apotek Hjärtat has for the last few months worked on Sordidum Pharmacum - a pill made up of chemical remnants found in bodies of public water in Hyderabad, India, a key global centre for the manufacture of pharmaceutical drugs. The campaign was devised by Nordic-based Åkestam Holst. The creation of the pill is intended to shine a light on the absence of environmental regulation surrounding producing medicinal drugs, and the extent to which chemicals can enter local water supplies. RISE’s analysis of water in Hyderabad found traces of chemicals designed to treat epilepsy, HIV, cancer and more. A fuller list can be found below." |
Medientyp | Interaktiv |
Länge | |
Produktionsfirma | Bkry Noa |
Produktionsfirma | Bold (Noa) |
Art Director | Martin Noreby |
Art Director | Joakim Khoury |
Art Director | Michal Sitkiewicz |
Texter | Simon Lublin |
Texter | Rickard Beskow |
Designer | Anna Forsberg |
Cutter | Nisse Axman |
Cutter | Eskil Lundberg |
Filmproduzent/Produzent | Henrik Adenskog |
Filmproduzent/Produzent | Sarah Frey |
Filmproduzent/Produzent | Alex Picha |
Chief Creative Officer | Magnus Jakobsson |
Photo Editor | Olov Öqvist |
Programmierer | Kalle Peterz |
Kundenbetreuer | Linda Bryttmar |
Kundenbetreuer | Lina Engler |
Kundenbetreuer | Jennie Strinnhed |
Titel | Mad Cousin |
Agentur | Flock Creative Network |
Kampagne | No Kid Can Resist |
Werbende | McDonald's |
Marke | McDonald's |
Datum der ersten Ausstrahlung/Veröffentlichung | 2019 / 8 |
Geschäftsbereich | Gastätte & Schnellgaststätte |
Philosophie | To celebrate the 40th anniversary of the McDonald's Happy Meal, Flock Creative Network captured the emotional relationship between the iconic Happy Meal and kids. |
Medientyp | Plakat |
Chief Executive Creative Officer | Ivan Hadi Wibowo |
Chief Creative Officer | Erwin Santoso |
Creative Team Leader | chandra suteja a.k.a chaper |
Art Director | Vergian V |
Art Director | Clara Christiani |
Texter | Toni Firdaus |
Client Business Director | Reza Fitriano |
Etatdirektor | Rifky Salim Sanad |
Kundenbetreuer | Willy Widjaja |
Direktor Strategische Planung | Maria Angelica |
Executive Producer | Arati Naradhyani |
Produzent | Andy Saputra Mirza |
Fotograf | Clarissa Peddy |
Production Design | Tanda-Seru Detailed Imaging |
12. IKEA / IKEA BLANKET FORTS
Titel | IKEA BLANKET FORTS |
Agentur | Instinct |
Kampagne | Blanket forts |
Werbende | IKEA |
Marke | IKEA |
Posted | Dezember 2020 |
Geschäftsbereich | Fachgeschäfte |
Story | According to the consumer research data, nostalgia was very definitely in the air during the lock down, as people stayed at home and reminisced about different times. When the world outside is a dumpster fire, what’s better than making a big fort in your house and hunkering down for the day as many of today’s parents did in their childhood looking for feeling comfort and safe.As a response to the situation, IKEA released the unique project ‘IKEA Blanket Forts’ – six illustrated instruction manuals for building a series of at-home forts using some of its most popular offerings like tables, chairs, couches, blankets, comforters, pillows, hangers, string lights and more.Each at-home fort design mimicked the visual guides of a traditional IKEA black and white instruction manual showing a list of items one'll need to create the fort, as well as a drawing of the final result.#IaminIKEAhouse |
Medientyp | Case Study |
Creative Director | Roman Firainer |
Creative Director | Yaroslav Orlov |
Stellvertretender Creative Director | Antonina Pirogova |
Stellvertretender Creative Director | Evgeny Golovan |
Designer | Elena Kravchenko |
Direktor Kundenservice | Marina Vershinina |
Etatdirektor | Irina Gornova |
Direktor Strategische Planung | Anna Zakharova |
Marketing Manager | Inna Romagnoli |
Marketing Communications | Anna Fokina |
Brand Communications Manager | Olya Belyaeva |
Social Media Expert | Yulia Prygunkova |
13. La Sirena / Strike Out Cancer
Titel | Strike Out Cancer |
Agentur | Pages BBDO |
Kampagne | Strike Out Cancer |
Werbende | Grupo Ramos |
Marke | La Sirena |
Datum der ersten Ausstrahlung/Veröffentlichung | 2020 / 5 |
Geschäftsbereich | Kaufhäuser, Supermärkte |
Medientyp | Interaktiv |
Länge | |
Chief Creative Officer | Rodolfo Borrell |
Creative Director | Lissette Guzman |
Art Director | Daniel Ysabel |
Art Director | Patricia Abreu |
Texter | Marielle Castillo |
Texter | Arlyn Garcia |
Regisseur | Belkis De La Cruz |
Regisseur | Jenny Mella |
Regisseur | Luis Leon / Lion |
Filmproduzent/Produzent | Montserrat Urdapilleta |
Cutter | Alexander Piñeiro |
Creative Services Manager | Franchessca Hernandez |
Filmproduzent/Produzent | Marino Pichardo |
Filmproduzent/Produzent | Federico Ozores |
Titel | Moldy Whopper (Day 35) |
Agentur | Ingo |
Kampagne | The Moldy Whopper |
Werbende | Burger King |
Marke | Burger King |
Posted | Dezember 2020 |
Geschäftsbereich | Gastätte & Schnellgaststätte |
Story | The food industry, particularly fast food, is full of additives. But the last 3 years Burger King have removed 8,500 tons of artificial preservatives Globally. To send an important message, also to the fast food industry, Burger King showed its iconic Whopper molding for up to 35 days.Campaign traveled the globe and was lively talked about in the real world. |
Medientyp | Presse & Publikationen |
Executive Creative Director | Björn Ståhl |
Art Director | Max Hultberg |
Texter | Magnus Ivansson |
Etat-Planer | Simon Stefansson |
Etatdirektor | Rickard Allstrin |
Kundenbetreuer | Mia Melani |
Final Art | Åsa Eklund |
Final Art | Alexander Lundvall |
Tech Director | Stefan Kindgren |
Global Chief Creative Officer | Pancho Cassis |
Geschäftsführender Teilhaber | Pancho Cassis |
Group Creative Director | Fernando Pellizzaro |
Group Creative Director | Jean Zamprogno |
Art Director | Camilo Jiménez |
Art Director | Sergio Takahata |
Etatdirektor | Stefane Rosa |
Executive Producer | Carlos Torres |
Chief Creative Officer | Eduardo Marques |
Chief Creative Officer | Jorg Riommi |
Executive Creative Director | Pablo Dachefsky |
Art Director | Ivan Montebello |
Texter | PABLO MURUBE |
Fotograf | Pål Allan |
Food Stylist | Anna Lindblad |
15. Popeyes Lousiana Kitchen / Chicken Wars (Film Case)
Titel | Chicken Wars (Film Case) |
Agentur | GSD&M |
Kampagne | Chicken Wars |
Werbende | Popeyes |
Marke | Popeyes Lousiana Kitchen |
Datum der ersten Ausstrahlung/Veröffentlichung | 2019 |
Geschäftsbereich | Gastätte & Schnellgaststätte |
Medientyp | Social Media |
Länge | |
Creative Director | Leigh Browne |
Creative Director | Joni Williamson |
Chief Creative Officer | Jay Russell |
Group Creative Director | Tom Hamling |
Product Manager | Linda Nhan |
Product Manager | Lindsay Wakabayashi |
Product Manager | Lucas Dean Fiser |
Social Media Manager | Gracen Cohen |
Strategist | Janice Suter |
Strategist | Randy Romero |
Strategist | Angela Brown |
Creative Teammitglied | Stephen Litner |
Creative Teammitglied | Dina Zolan |
Account Management Team | Carrie Hines |
Account Management Team | Liam Doherty |
Account Management Team | Lacey Bobo |
Account Management Team | Morgan Spencer |
16. KFC / KFC Secret Menu (Case Film)
Titel | KFC Secret Menu (Case Film) |
Agentur | Ogilvy Sydney |
Kampagne | KFC Secret Menu |
Werbende | KFC |
Marke | KFC |
Posted | September 2020 |
Geschäftsbereich | Gastätte & Schnellgaststätte |
Medientyp | Mobiles Werbung |
Länge | |
Executive Creative Director | Gavin McLeod |
Group Creative Director | Shaun Branagan |
Texter | Wilson Kwong |
Senior Copywriter | Nathan Morazza |
Art Director | Ash Myburgh |
Direktor Digitale Kreation | Peter Galmes |
Digital Project Director | Gareth Morgan |
Filmproduzent/Produzent | Jonathan Pedreira |
Technischer Direktor | Dan Adijans |
Technischer Direktor | Deputy Head of Strategy |
Social Strategist | Ola Olorunnimbe |