The Most Creative Campaigns, Brands
and Agencies in Tech

 
THE WARMER SIDE OF TECHNOLOGY WAS ON SHOW WITH INNOVATIONS THAT AIDED ACCESSIBILITY AND EVEN SAVED LIVES. PLUS, A JOYFUL FILM.

Rivals Microsoft and Apple duked it out at the top of the ranking with Microsoft grabbing the most awarded campaign for “Changing The Game”, by McCann New York, for the Xbox. The game changer? Making the device more accessible for kids with disabilities – and making a beautiful film about it.
Despite that, Apple was the most awarded brand in this sector because it had four ads in the top ten – starting at number two with “Bounce”, its jazzy, literally uplifting film. Apple’s success bounced TBWA\Media Arts Lab to the top of the most awarded agency list, too.
But this was not a game for just two players. Also in the top five were Tinder with the interactive adventure “Swipe Night” from 72andSunny, Samsung with “BACK2LIFE” from Cheil China – showing gamers a life-saving first aid technique – and finally Wavio’s “See Sound” device, from Area 23, which visually alerts the deaf to sounds in their homes. Further down the ranking, Amazon, Spotify and Facebook completed the list of tech superstars with multi-awarded campaigns.

Most awarded
campaigns, brands &
agencies in
Tech in 2020

Most awarded
campaigns, brands and
agencies in
Tech in 2020

CAMPAIGNS

Brand, Title, Agency
1
McCann New York
2
TBWA\Media Arts Lab, Los Angeles
3
72andSunny, Los Angeles
4
Cheil China, Beijing
5
Area 23, An IPG Health Company, New York
6
McCann London
7
Apple, Cupertino
8
Droga5, New York
9
10
BUCK + TBWA\Media Arts Lab
11
adam&eveDDB, London
12
Cheil Worldwide, Seoul
13
Spotify In-House
14
Droga5, New York
15
Apple, Cupertino

BRANDS

Brand
1 Apple
2 Microsoft
3 Samsung
4 Tinder
5 Wavio

AGENCIES

Name
1 TBWA\Media Arts Lab, Los Angeles
2 McCann New York
3 72andSunny, Los Angeles
4 Cheil China, Beijing
5 Area 23, An IPG Health Company, New York

Watch

TitelChanging the game
Agentur
Kampagne Changing the game
Werbende Microsoft XBOX
Marke XBOX
Datum der ersten Ausstrahlung/Veröffentlichung 2019
Geschäftsbereich Unterhaltungselektronik & Audio- und Videogeräte
Story As the brand is committed to empowering everyone to achieve more, Microsoft designed the Xbox Adaptive Controller for gamers with limited mobility. With features like a row of 19 ports that connect to external switches, buttons, mounts, and joysticks, it is customizable to make gaming more accessible to all. The disabled community has a saying: “Nothing about us, without us.” So the agency collaborated with the community to create packaging as accessible as the product it holds.
Medientyp Interaktiv
Länge
Tonproduktion
Production Company
Corporate Vice President of Brand
GM, Global Advertising
Director, Global Advertising
Werbeleiter
Werbeleiter
Werbeleiter
Werbeleiter
Werbeleiter
Brand Manager
Chief Creative Officer
Executive Creative Director
Stellvertretender Creative Director
Stellvertretender Creative Director
Senior Art Director
Texter
Kreative Technologie
Business Leader
Executive Account Director
SVP, group account director
Etatdirektor
Account Supervisor
Chief Communications Officer
EVP Global Strategy Director
SVP, Group Strategy Director
Director of Social Strategy
Head of Integrated Production
Produzent
SVP Director of project Management
Projektmanager
SVP Executive Music Producer
Music Business Manager
Business-Manager
Regisseur
2nd Unit Director
Executive Producer
Executive Producer
Executive Producer
Executive Producer
Produzent
Associate Producer
Assistant Director
DP
Redaktionsbüro
Cutter
Assistenzredakteur
Managing Editor
Editorial Producer
Craft, Editor
Craft, EP
Craft, Producer
Craft, Producer
Craft, Producer
Craft, Assistant Editor
Craft, Color
Craft, Flame Artist
Craft, Audio Mix
Flame Producer
Flame Artist
Flame Assistant
Kolorierung
Produktionsfirma
Komponist
Komponist
Executive Music Producer
Sound Engineer
Produzent Ton
TitelBounce
Agentur
Kampagne Bounce
Werbende Apple
Marke Apple
Datum der ersten Ausstrahlung/Veröffentlichung 2019 / 7
Produkt Wireless charging airpods
Geschäftsbereich Unterhaltungselektronik & Audio- und Videogeräte
Medientyp Fernsehen
Länge
Produktionsfirma
Regisseur
Post-Produktion
Art Director
Texter
Creative Director
Creative Director
Group Creative Director
Group Creative Director
Executive Producer
Executive Producer
Chief Creative Officer
Senior Producer
TitelSwipe Night
Agentur
Kampagne Swipe Night
Werbende Tinder
Marke Tinder
PostedApril 2020
Geschäftsbereich Andere Online-Dienste
Story With over 43 billion matches to date, Tinder is the world’s most popular app for meeting new people. Swipe Night is an interactive miniseries that lives on Tinder and transforms the app by using Hollywood-standard entertainment as a way to match people, improve compatibility, and give the Tinder community plenty of icebreakers. It’s not just entertainment, It’s entertainment with purpose. The choices are the key: while fun on the surface, they reveal something deep about your personality, give you a pool of more compatible users to choose from, and serve as icebreakers after the experience. For example, will you save the frightened puppy or the injured girl? You only have seven seconds to decide.By bringing entertainment into the app to engineer compatibility, Swipe Night is a brand new way for people to match. It reimagines they way people can connect on a social media platform and uses entertainment to make that connection more meaningful.
Medientyp Case Study
Länge
Chief Executive Officer (CEO)
Chief Marketing Officer (CMO)
Chief Communications Officer
Sr. Director
Integrated Marketing
Product Lead
Product Designer
Sr. Product Designer
Engineering Lead
Sr. Counsel
Chief Creative Officer
Chief Creative Officer
Executive Creative Director
Designer
Sr. Designer
Sr. Writer
Designer
Designer
Texter
Jr. Designer
Jr. Writer
Sr. Film Producer
Produzent
EP Interactive
Director of Partnerships and Legal
Partnerships and Legal Director
Partnerships and Legal Sr. Manager
Partnerships and Legal Jr. Manager
Executive Strategy Director
Sr. Strategist
Sr. Communications Strategist
Sr. Social Strategist
Jr. Strategist
Brand Director
Brand Manager
Brand Manager
Executive Art Producer
Art Producer
Produktionsfirma
Regisseur
Director of Immersive ECD
Gründer
Geschäftsführender Teilhaber
Geschäftsführender Teilhaber
Geschäftsführender Teilhaber
Executive Producers
Executive Producers
Filmproduzent/Produzent
Produktionsleitung Rebecca Davis
TitelBACK2LIFE
Agentur
Kampagne BACK2LIFE
Werbende Samsung
Marke Samsung
Datum der ersten Ausstrahlung/Veröffentlichung 2019 / 5
Geschäftsbereich Unterhaltungselektronik & Audio- und Videogeräte
Philosophie For Samsung’s 2019 Corporate Social Responsibility Project, Cheil launched a creative campaign to help young Chinese people acquire CPR skills: BACK2LIFE. In this campaign, Cheil cooperated with Blood River, which is one of China's most famous MOBA(Multiplayer Online Battle Arena) game platform, and hacked in this game to get gamers to learn life-saving CPR. In China, less than 1% know how to perform CPR*. The BACK2LIFE campaign, created jointly by Cheil PengTai and Cheil Worldwide Hong Kong, aimed to solve this problem. Even though it’s a matter of life-and-death, most people only realize the importance of CPR when they’re faced with death. On the other hand, China is the world's largest game market. Therefore, the virtual moment of death in the game can be the best time for young people to get CPR training. When gamers lost their lives in the game, they unexpectedly found out that CPR can revive their role. After several times of virtual deaths in the game, the game player repeatedly receives training for CPR. That means, the more they play, the more CPR training they get. During the two-week hijack in the Samsung Galaxy Store, over 3 million gamers performed CPR training to bring their characters back to life. This fun and easy way to learn CPR skills has effectively promoted the popularity of CPR in China.
Medientyp Case Study
Länge
Creative Director
Creative Director
Creative Director
Art Director
Art Director
Art Director
Art Director
Art Director
Texter
Texter
Account Director
Account Director
Director/Production co.
TitelSee Sound
Agentur
Kampagne See sound
Werbende Wavio
Marke Wavio
PostedJunI 2019
Geschäftsbereich Unterhaltungselektronik & Audio- und Videogeräte
Medientyp Interaktiv
Länge
Chief Creative Officer
Group Creative Director
Creative Director
Art Director
Texter
Art Director
Fotograf
Post-Produktion
Etatdirektor
Developer
Direktor Technologie
Integrated Producer
Image Design
Etat-Planer
User Experience Architect
Chief Executive Officer (CEO)
Chief Operations Officer
Chief People Officer
Agency Producer
TitelThe Birth of Gaming Tourism
Agentur
Kampagne The Birth of Gaming Tourism
Werbende Microsoft
Marke Xbox / Microsoft
PostedApril 2020
Geschäftsbereich Unterhaltungselektronik & Audio- und Videogeräte
Story Although Xbox is an established brand amongst the gaming community, there was still a need to expand brand affinity beyond its hard-core audience and attract a new, more mainstream audience who didn’t care about action and weapons, traditionally the focal point of videogame marketing.We created the first-ever new reason to purchase games. Not to play. To visit.Because games had become so beautiful and detailed, we promoted them as genuine travel destinations. In a ground-breaking partnership with one of the world’s leading travel publishers, we created ‘The Rough Guide to Xbox’ – the first travel guide for virtual worlds, enabling people to engage with games in a brand new way. The transformation was completed with a range of online and offline multi-channel activations that all made people perceive videogames as viable tourist destinations, and created added utility once the world could no longer travel.
Medientyp Integrated Media/360 Activation
Länge
Produktionsfirma
Produktionsfirma
Produktionsfirma
Produktionsfirma
Chief Creative Officer McCann UK and Co President
Chief Creative Officer McCann UK and Co President
Executive Creative Director
Executive Creative Director
Texter
Art Director
Senior Planner
Senior Planner
Etat-Planer
Designer
Designer
Projektmanager
Projektmanager
Chief Creative Officer
Geschäftsführender Teilhaber
Senior Account Director
Etatdirektor
Etatdirektor
Senior Account Manager
Senior Account Manager
Senior Account Manager
Kundenbetreuer
Account Executive
Chief Production Officer EMEA
Lead Executive Producer
Executive Producer
Filmproduzent/Produzent
Junior Producer
Filmproduzent/Produzent
Druck-Produzent
Filmproduzent/Produzent
Art Buyer
Art Buyer
Studio Imaging Director
Senior Retoucher
Senior Editor
Senior Editor
Cutter
Creative Researcher
Print Studio Manager
Kreative Technologie
Fotografie / Illustration
Fotografie / Illustration
TitelApple at work: the underdogs
Agentur
Kampagne Apple at Work
Werbende Apple
Marke Apple Ipad
PostedJunI 2019
Geschäftsbereich Unterhaltungselektronik & Audio- und Videogeräte
Medientyp Internet-Film
Länge
Produktionsfirma
Cutter
Regisseur
Creative Director
Filmproduzent/Produzent
TitelBefore Alexa
Agentur
Kampagne Before Alexa
Werbende Amazon
Marke Amazon
PostedApril 2020
Geschäftsbereich Unterhaltungselektronik & Audio- und Videogeräte
Medientyp Andere
Länge
Global Executive Creative Director
Campaign Lead
Projektmanager
Chief Creative Officer
Group Creative Directors
Group Creative Directors
Creative Director
Lead Writer
Agency Producer
Herstellungsleiter
Joint Managing Director
Etatdirektor
Strategy Director
Strategy Director
Contributing Writers
Contributing Writers
Contributing Writers
Frazer Price
Frazer Price
Produktionsfirma
Produktionsfirma
Regisseur
Geschäftsführer
Executive Producer
Filmproduzent/Produzent
Produktionsmanager
Direktor Fotografie
Produktionsdesigner
Costume Designer
Costume Designer
Makeup
Makeup
Production Service
USA Celebrities
UK Celebrity
Edit
Cutter
Filmproduzent/Produzent
Post-Produktion
Executive Producer
Senior Producer
Post Production Creative Directors
Post Production Creative Directors
2D Lead Artist
Leitung 3D
Leitung 3D
Finish Artist
Matte Painting
Image Design
Image Design
Image Design
Design
Design
Colour
Kolorist
Colour Producer
Ton
Mix
Mix
Mix
Filmproduzent/Produzent
Music Clearances
Komponist
Komponist
MD
Produzent
Media Director
TitelAirPods Pro
Kampagne Mac Pro
Werbende Apple
Marke Apple
Datum der ersten Ausstrahlung/Veröffentlichung 2019
Geschäftsbereich Unterhaltungselektronik & Audio- und Videogeräte
Medientyp Internetseiten
Länge
Design Agency Apple
TitelWonderful Tools
Agentur
Kampagne Wonderful Tools
Werbende Apple
Marke Apple
PostedApril 2020
Geschäftsbereich Unterhaltungselektronik & Audio- und Videogeräte
Medientyp Andere
Länge
Design Firm
Agentur
Media Director
Executive Creative Director
Executive Producer
Creative Director
Filmproduzent/Produzent
Creative Teammitglied
Image Design
Chief Creative Officer
Executive Creative Director
Group Creative Director
Creative Director
Creative Director
Art Director
Executive Producer
Kundenbetreuer
Kundenbetreuer
Kundenbetreuer
TitelAd-within-an-ad-within-an-ad (Film Case)
Agentur
Kampagne Ad-within-an-ad-within-an-ad
Werbende Samsung
Marke Samsung
Datum der ersten Ausstrahlung/Veröffentlichung 2019 / 11
Geschäftsbereich TV, HiFi, Video
Philosophie To promote the Samsung QLED TV, adam&eveDDB knew it had to stand out from the black-box category clutter. So it partnered with Netflix, Aviation Gin, and the undisputed king of social, Ryan Reynolds, to create a social film, specifically created for the meta world of the internet: the world’s first ad-within-an ad-within-an-ad. The social film dropped on Twitter and was promptly retweeted by Ryan, Netflix and Aviation Gin, promptly blowing up the internet at large, and resulting in category-leading sales in the run up to Black Friday.
Medientyp Interaktiv
Länge
Creative Director
Creative Director
Texter
Art Director
Geschäftsführer
TitelGalaxy Graffiti
Agentur
Kampagne Galaxy Graffiti
Werbende Samsung
Marke Samsung – galaxy s10
PostedJuli 2020
Geschäftsbereich Handies & Pagers
Medientyp Interaktive Outdoor Experience
Länge
Markt Kanada
Designfirma
Designfirma
Digital Agency
Produktionsfirma
Designer
Designer
Designer
Digitalkünstler
Produzent
Produzent
Produzent
Produzent
Creative Director
Creative Director
Creative Director
Executive Creative Director
Executive Creative Director
Kreative Technologie
Designer
Designer
Programmierer
Programmierer
User Experience Designer
User Experience Designer
Account Management Team
Account Management Team
Account Management Team
TitelThe Decade Wrapped (Film Case)
Titel (Originalsprache)Your 2019 Wrapped
Agentur
Kampagne 2020 Wrapped
Werbende Spotify
Marke Spotify
Datum der ersten Ausstrahlung/Veröffentlichung 2019
Geschäftsbereich Online-Freizeit-Service
Medientyp Integrated Media/360 Activation
Länge
Medienagentur
Produktionsfirma
Art Director
Texter
Texter
Texter
Texter
Designer
Produzent
Produzent
Produzent
Produzent
Produzent
Produzent
Produzent
Produzent
Group Creative Director
Group Creative Director
Executive Creative Director
Strategist
Strategist
Creative Teammitglied
Creative Teammitglied
Creative Teammitglied
Creative Teammitglied
Creative Teammitglied
Creative Teammitglied
Creative Teammitglied
Creative Teammitglied
Creative Teammitglied
Creative Teammitglied
Account Management Team
Account Management Team
Account Management Team
Account Management Team
Account Management Team
Account Management Team
Account Management Team
Account Management Team
Account Management Team
Account Management Team
Account Management Team
Account Management Team
Account Management Team
Account Management Team
Account Management Team
Account Management Team
Account Management Team
Account Management Team
Account Management Team
Account Management Team
Account Management Team
Account Management Team
Account Management Team
Account Management Team
Account Management Team
Account Management Team
Account Management Team
Account Management Team
Account Management Team
Account Management Team
Account Management Team
Account Management Team
Account Management Team
Account Management Team
Account Management Team
Account Management Team
Account Management Team
Account Management Team
Account Management Team
Account Management Team
Account Management Team
Account Management Team
Account Management Team
Account Management Team
Account Management Team
Account Management Team
Account Management Team
Account Management Team
TitelNever Lost
Agentur
Kampagne Never Lost
Werbende Meta
Marke Facebook
Datum der ersten Ausstrahlung/Veröffentlichung 2020 / 4
Geschäftsbereich Community Websites
Slogan We're never lost if we can find each other
Medientyp Internet-Film
Länge
Soundtrack People's Face
Mehr Informationen facebook.com/covidsupport
Post-Produktion
Sound Mix
Kreativvorstand
Global Chief Creative Officer
Co-Chief Creative Officer
Co-Chief Creative Officer
Geschäftsführer
Creative Director
Creative Director
Creative Director
Creative Director
Art Director
Art Director
Texter
Texter
Designer
Motion Graphics Designer
Chief Creation Officer
Director of Film Production
Executive Producer
Produzent
Associate Producer
Talent Manager
Graphic Studio Manager
Redaktionsbüro
Musik
Zeichner
Art Director
Motion Graphics Designer
TitelCaught on camera
Agentur
Kampagne Caught on camera
Werbende Apple
Marke Apple TV
Datum der ersten Ausstrahlung/Veröffentlichung 2018 / 9
Geschäftsbereich Handies & Pagers
Story On March 25th Hollywood descended on the Steve Jobs Theater for the announcement of Apple’s much-anticipated streaming service Apple TV+. 24 hours before, thousands of people were trolling the events page on apple.com looking for anything left unguarded. So Apple hid a link. If found, it appeared as if Apple had mistakenly turned the event livestream on early and you had gained access to the cameras inside the theater. The 24-hour ‘livestream’ contained cryptic vignettes meant to tease the shows, partnerships and celebrities that would be announced or appear at the event the following day.
Medientyp Interaktiv
Produktionsfirma Imposter