The Most Creative Campaigns, Brands
and Agencies in Health & Beauty

 
FRONT LINE WORKERS WERE JUSTLY HAILED AS HEROES, BUT AS THE PANDEMIC WORE ON, INNOVATIVE APPROACHES TO SENSITIVE SUBJECTS MANAGED TO OVERSHADOW COVID-RELATED COMMUNICATIONS.

Advertising for feminine care products has evolved tremendously in recent years, as evidenced by the incredible “Wombstories” by AMV BBDO for Essity’s Bodyform. It appears twice in the top five as a film and a case study. Meanwhile, Ogilvy’s “Courage Is Beautiful” for Dove continued to solidify its status as the most iconic campaign of the Covid era. As a complete contrast, Area 23’s animated tale for Insmed clearly tugged a few heartstrings. Rounding out the top five is the edgy “Publicly Traded” for LifeStyle Condoms, which created a fluctuating “stock index” of sexually transmitted infections in an unexpected crusade for sexual health.

Most awarded
campaigns, brands &
agencies in
Health & Beauty in 2021

Most awarded
campaigns, brands and
agencies in
Health & Beauty in 2021

CAMPAIGNS

Brand, Title, Agency
1
AMV BBDO, London
2
Ogilvy UK, London
3
AMV BBDO, London
4
Area 23, An IPG Health Company, New York
5
FCB/SIX, New York
6
McCann Health, New York
7
VML (formerly WT), Buenos Aires
8
Leo Burnett Madrid
9
Ogilvy UK, London
10
Ogilvy UK, London
11
McCann Health, New York
12
Serviceplan Group, Munich
13
T&Pm, London
14
Ogilvy India, Mumbai
15
United Communications Group, Taipei

BRANDS

Brand
1 Dove
2 Bodyform
3 Old Spice
4 Mucinex
5 LifeStyles

AGENCIES

Name
1 AMV BBDO, London
2 Ogilvy UK, London
3 McCann Health, New York
4 Leo Burnett Madrid
5 Area 23, An IPG Health Company, New York

Watch

TitelWombstories
Agentur
Kampagne Wombstories
Werbende Essity
Marke Bodyform
Datum der ersten Ausstrahlung/Veröffentlichung 2020 / 7
Geschäftsbereich Damenhygiene
Medientyp Fernsehen
Länge
Soundtrack Priestess Shura Remix by Pumarosa
Redaktionsbüro
Audio-Postproduktion
Spezialeffekte
Animation
Chief Creative Officer
Executive Creative Director
Executive Creative Director
Creative Director
Creative Director
TV Production
TV production assistant
Produktionsfirma
Regisseur
Produzent
Executive Producer
Executive Producer
Direktor Fotografie
Cutter
Sound Engineer
Animation Creative Director
TitelCourage Is Beautiful
Agentur
Kampagne Courage is Beautiful
Werbende Unilever
Marke Dove
PostedApril 2021
Geschäftsbereich Hygiene, Körper- & Schönheitspflege
Medientyp Case Study
Länge
Global Executive Creative Director Unilever
Chief Creative Officer
Group Creative Director
Stellvertretender Creative Director
Head of Art Production
Art Producer
Art Producer
Head of Integrated Production
Agency Producer
Senior Print Producer
Worldwide Managing Partner
Worldwide Managing Director
Global Managing Partner
Global Business Director
Global Creative Delivery Lead
Programme Director
Leiter Strategie
Etatdirektor
Account Coordinator
Leiter Strategie
Executive Producer
Assistant
Komponist
Music Partner
Audio Creative Director
Audio Executive Producer
Offline Editor
Executive Producer
Offline Editor
Post-Produktion
Executive Producer
2D Artist
Technical Operator
Global Dove
Executive Vice President
Global Brand Vice President Dove Masterbrand
Titel#Painwombstories by Libresse
Titel (Originalsprache)#wombpainstories
Agentur
Kampagne #Painstories
Werbende Essity
Marke Bodyform/Libresse
Datum der ersten Ausstrahlung/Veröffentlichung 2021 / 3
Geschäftsbereich Damenhygiene
Philosophie Essity, creator of Libresse, Bodyform, Nana, Nuvenia, Nosotras and Saba, launches its latest taboo busting activation, #painstories, exploring the true extent of the pain women endure and inviting them to share their stories. #Painstories has been created to tackle the gender pain gap one story at a time and offer a new way to express and articulate pain, with a focus on endometriosis, via a newly launched Pain Dictionary. The launch will also see the world’s first Pain Museum created to educate and engage society on the extent to which this pain is overlooked, underfunded and often ignored. It shows how working together we can help close the gender pain gap once and for all. The experience of pain for women is complex, complicated and desperately underacknowledged. Endometriosis is just one example of the agony being endured. It affects one in 10 women but, astonishingly, takes an average of seven and a half years to be diagnosed* due to the perceived notion that severe period pain is ‘normal.’ Enduring this pain has a profound impact on every area of sufferers lives with some people experiencing depression, loss of relationships and in some cases even considering suicide. This is also reflected in their work with research finding that over 40% of those with endometriosis had given up or lost their job because of it. Libresse has created The Pain Dictionary, using real descriptions of pain from people with endometriosis. The dictionary includes new words and definitions which have been visualised by artists and creators, whose powerful illustrations bring the definitions to life, resulting in a new verbal and visual language for endometriosis pain. Contributors include illustrator Venus Libido, and textile artist Ellie Pearce, both of whom suffer from endometriosis. The campaign will encourage a culture of sharing #painstories online: The Pain Dictionary is a collaborative ongoing project, where Libresse will continue to listen to women, to use their pain descriptions to build an expansive source of pain experiences, showing the variety and intensity of endometriosis pain. To launch #painstories, Libresse has created the world’s first Pain Museum for people to explore the gender pain gap one story at a time. It will take people on an expressive deep dive into pain –– telling the #painstories that need to be told, exploring the taboos that fuel the silence around pain through artwork, and includes interviews with endometriosis sufferers and medical experts. The Pain Museum is a true education into the experience of pain that brings women’s #painstories to life and addresses how we can create a language to confront it, to move towards a world where this suffering is not something shrugged off as “normal”, simply to be endured.
Medientyp Case Study
Länge
Chief Creative Officer
Executive Creative Director
Executive Creative Director
Creative Director
Creative Director
Creative Director
Creative Director
Copywriter / Art Director
Copywriter / Art Director
Designer
Designer
Agency Planner
Agency Planner
Agency Planner
Account Management Team
Account Management Team
Account Management Team
Creative Producer
Business Affairs
PR Agency
Practice Director
Senior Account Manager
Research Company
Researcher
Researcher
TitelUnbreakable
Brief“Unbreakable” is a visual metaphor of the NTM experience. Based on actual NTM patient experiences, the film opens on Barbara the Bunny, a plush toy fabricated in a magical factory. When she comes alive, she realizes something is not quite right as she begins to cough, splitting a piece of her fabric in the process. Barbara is expelled from the factory by “Quality Control” and from there, we follow in her journey across the city desperately seeking a specialist for her situation. To her relief, a sweet toy repair shop owner knows just exactly what to do.
Agentur
Kampagne Unbreakable
Werbende Insmed
Marke Insmed
Datum der ersten Ausstrahlung/Veröffentlichung 2021 / 1
Geschäftsbereich Gesundheits- und Pharmazeutische Produkte
Story “Unbreakable” is the story of Barbara the Bunny. When she begins to persistently cough, “Quality Control” at the toy factory labels her “defective,” and so her search for treatment begins. She goes from shop to shop to no avail, until she discovers a loose string of yarn that takes her on a magical journey across town and into the arms of a toy repair shop owner.
Medientyp Fernsehen
Länge
Chief Creative Officer
Group Creative Director
Group Creative Director
Creative Director
Stellvertretender Creative Director
Stellvertretender Creative Director
Stellvertretender Creative Director
Texter
Group Executive Producer
Stellvertretender Creative Director
Management Director
Etatdirektor
Integrated Producer
Broadcast Business Manager
Produktionsfirma
Creative Director
Creative Director
Creative Director
Executive Producer
Produktionsleitung
3D Lead
3D Team
Image Design
Image Design
Image Design
Image Design
Image Design
Image Design
Image Design
Image Design
Image Design
Image Design
Image Design
Image Design
Image Design
Image Design
Image Design
Image Design
Image Design
TitelPublicly Traded
BriefSexually Transmitted Infections, like stocks, are Publicly Traded. That’s the idea behind this stock-market inspired, STI awareness platform for LifeStyles Condoms.According to the Australian Institute of Health and Welfare, STIs have more than doubled over the past 10 years. With many brands in the category focusing on pleasure and performance, we saw an opportunity to centre a condom's primary benefit: disease prevention.As Australians search their symptoms, our platform uses the Google Trends API to gather real time data on the six most active STIs: chlamydia, HIV, syphilis, herpes, gonorrhoea and HPV. Publicly Traded pulls the data every 15 minutes, then visualizes them into six separate charts. It’s then rolled up into a single index – The STI Index, which drives the price of LifeStyles Condoms. People can buy in real time, or sign up for Price Alerts to get notified when condoms hit their desired price.
Agentur
Kampagne Publicly Traded
Werbende LifeStyles Healthcare LLC.
Marke LifeStyles Condoms
PostedDezember 2020
Geschäftsbereich Verhütungsmittel, Präservative & Schwangerschaftstests
Story Sexually Transmitted Infections, like stocks, are Publicly Traded. That’s the idea behind this stock-market inspired, STI awareness platform for LifeStyles Condoms.According to the Australian Institute of Health and Welfare, STIs have more than doubled over the past 10 years. With many brands in the category focusing on pleasure and performance, we saw an opportunity to centre a condom's primary benefit: disease prevention.As Australians search their symptoms, our platform uses the Google Trends API to gather real time data on the six most active STIs: chlamydia, HIV, syphilis, herpes, gonorrhoea and HPV. Publicly Traded pulls the data every 15 minutes, then visualizes them into six separate charts. It’s then rolled up into a single index – The STI Index, which drives the price of LifeStyles Condoms. People can buy in real time, or sign up for Price Alerts to get notified when condoms hit their desired price.
Problem LifeStyles® is a global leader in sexual wellness products, including condoms, personal lubricant, and other fun stuff.
Medientyp Interaktiv
Chief Creative Officer
Executive Creative Director
Stellvertretender Creative Director
Texter
Art Director
Designer
Strategist
Group Account Director
Etatdirektor
Director of Integrated Production
Integrated Producer
Chief Technology Officer
TitelThe CO2 Inhaler
Agentur
Kampagne The CO2 Inhaler
Werbende AstraZeneca
Marke Astrazeneca
PostedJuli 2021
Geschäftsbereich Gesundheits- und Pharmazeutische Produkte
Medientyp Case Study
Länge
Global Chief Creative Officer
Executive Creative Director
Executive Creative Director
Group Creative Director
Group Creative Director
TitelDegree Inclusive
Agentur
Kampagne Degree Inclusive
Werbende Unilever
Marke Rexona
PostedNovember 2021
Geschäftsbereich Deodorants
Story We believe products reflect the people who create them. Our motto is “build with, not for”.Our team was an international, diverse and multi-disciplinary team, including a disabled inclusive designer, an engineer, occupational therapists, psychologists, disabled consultants all with the same belief that inequality is something that is designed.The disabled community told us that fear of sweating – and body odor - sometimes held them back from going out or doing things they wanted. Being able to use deodorant was essential for confidence.We identified the major challenges as grasping, opening, closing, application motions and tactile perceptibility.We worked from these insights in an agile way, 3D modeled the design iterations and printed in-house so we could quickly distribute for rapid feedback during COVID. Three rounds of iterations gave us the design for Degree Inclusive, a deodorant that’s easier to identify, handle, open, close and apply.
Problem We will all experience disability at some point in our lives. Today, 60 million adults in the US live with a disability. That’s 1 in 4!Degree, the world’s #1 deodorant, has an inclusive purpose – “To inspire confidence in everyone to move more”. A deodorant may seem like a trivial, mundane thing. Until you can’t open the cap, press down on the aerosol or apply it. Imagine the importance of deodorant for your confidence. Then imagine you are sweating more, because you are in a wheelchair. Finally, consider the neuroscience research that shows that being excluded hurts people just as much as physically being hit.That’s why inclusive design is so important. We believe that people with disabilities affecting their arms and/or vision should be able to take care of their hygiene needs independently.Degree Inclusive is revolutionizing design to make more products accessible for EVERYONE. 
Medientyp Case Study
Entrant Company Wunderman Thompson Argentina
LATAM CCO's Sebastián Tarazaga /Dany Minaker
CCO Argentina Natalia Benincasa
CEO Victoria Cole
Creative Directors Andrea Ventura / Gastón Cánaves
Creative Directors Agustín Alba / Pablo Maldonado
Head of Art Fernando Rossini
Creative Operations Leader Paula Akel
Integrated Production Leader Josefina Espil
Production Manager Mariana Jauregui
Editor/Animator Leandro Ramírez
Graphic Production Manager Daniel Gatto
General Account Director Eliana Kaplan
Account Director Dana di Lello
Sr. Account Executive Ramiro Pannunzio
Strategy Lead Ronny Weter / Aurelia Sisinni
Project Manager Ana Laura Rodríguez
Head of Social Media Silvina Coto
Content Strategist Daniel Alaniz
Community Manager Vincenzo Mazzei
Global CCOS Bas Korsten / Daniel Bonner
Global Lead inclusive Design Christina Mallon
Global Client Lead Unilever Inge Selawry
Global Planning Lead Nicky Buss
Global Project Management Bart Etcheverry
Director of Global Creative Operations Nora Farley
PR Director Jessica Hartley
Product Design SOUR Studio
Creative Collaborators Santiago Estevez/Nicolás Trapanese
Unilever PR Agency Edelman
Production Company LaDoble
Director Martin Donozo
CEO José Arnal
Executive Producer Agustín Gutierrez
Producer Marco Pilosio
Director of Photography Sebastian Cantillo
Post Production Luis Staffolani
Sound post production Porta Studio
Music Perra Santa
TitelThe Most Epic Seafaring Legend Ever Told
Titel (Originalsprache)La leyenda marina más épica jamás contada
Agentur
Kampagne The Most Epic Seafaring Legend Ever Told
Werbende Procter & Gamble
Marke Old Spice
PostedJunI 2021
Geschäftsbereich Deodorants
Medientyp Integrated Media/360 Activation
Länge
Head of Art
Community Manager
Senior Designer
Global Chief Creative Officer
Texter
Art Director
Art Director
Illustrator
Chief Creative Officer
Visual Designer
Creative Director
Creative Director
TitelCourage Amanda
Agentur
Kampagne Courage is Beautiful
Werbende Unilever
Marke Dove
Datum der ersten Ausstrahlung/Veröffentlichung 2020 / 4
Geschäftsbereich Hygiene, Körper- & Schönheitspflege
Story In times of crisis we are reminded that beauty isn’t about how you look, but what you do. And during the pandemic, frontline workers demonstrated the epitome of this beauty, showing us there is no greater expression of yourself than the qualities of selflessness, compassion and bravery. After long hours and double shifts, they looked exhausted, with deep, skin-blistering marks across their faces left from protective masks. Despite their appearance, they were resilient, continuing to fight day after day to save lives. We saw beauty in this courage. Our idea was simply to honour them by featuring their powerfully beautiful portraits in DOOH, thanking them directly for their selfless care while showing the world that Courage is Beautiful.
Medientyp Presse & Publikationen
Executive Vice President
Marketing Manager
Brand Manager
Global Executive Creative Director
Chief Creative Officer
Group Creative Director
Art Director
Stellvertretender Creative Director
Texter
Leiter Strategie
Geschäftsführer
Etatdirektor
Account Coordinator
Agency Producer
Agency Producer
Cutter
Druck-Produzent
Head of Project Management
Cutter
Executive Producer
Assistant
Komponist
Creative Director
TitelCourage Patricia
Agentur
Kampagne Courage is Beautiful
Werbende Unilever
Marke Dove
Datum der ersten Ausstrahlung/Veröffentlichung 2020 / 4
Geschäftsbereich Hygiene, Körper- & Schönheitspflege
Medientyp Presse & Publikationen
Executive Vice President
Marketing Manager
Brand Manager
Global Executive Creative Director
Chief Creative Officer
Group Creative Director
Art Director
Stellvertretender Creative Director
Texter
Leiter Strategie
Geschäftsführer
Etatdirektor
Account Coordinator
Agency Producer
Agency Producer
Cutter
Druck-Produzent
Head of Project Management
Cutter
Executive Producer
Assistant
Komponist
Creative Director
TitelHero 1
BriefMucinex is a trusted brand in respiratory health. People trust its strength when they want to fight back against sickness and the disruptions it causes in their lives. So when Covid-19 struck we knew we had a role to play.The brief was simple, the challenge, complex. Reframe what fighting back against respiratory infections looks like during a pandemic by encouraging people to act against their instincts--and do it in a way that young people can connect with. We knew we had to encourage behavior that was the antithesis of what our instincts told us...so we changed what it meant to be a hero.
Agentur
Kampagne Boring Heroes
Werbende Reckitt Benckiser
Marke Mucinex
PostedMai 2020
Geschäftsbereich Medikamente
Slogan Staying in isn't exciting, but it saves lives.
Story Mucinex is a trusted brand in respiratory health. People trust its strength when they want to fight back against sickness and the disruptions it causes in their lives. So when Covid-19 struck we knew we had a role to play. The brief was simple, the challenge, complex. Reframe what fighting back against respiratory infections looks like during a pandemic by encouraging people to act against their instincts--and do it in a way that young people can connect with. We knew we had to encourage behavior that was the antithesis of what our instincts told us...so we changed what it meant to be a hero. Young people weren’t paying attention to calls for lockdown – because they wanted to be out with their friends. So we made staying home heroic. When we picture a hero, we imagine caped avengers running into burning buildings, leaping, flying, and getting out there to save the day. But Covid-19 needed a different kind of fighter, one that just stayed home. Because in the pre-vaccine world of 2020, doing nothing was the most heroic act most of us could do. We commissioned “master of the visual double entendre,” Noma Bar, to create images for a public health campaign that would illustrate how any person can join the fight against COVID-19. In a simple, bright color palette, our superhero portraits used negative space to reveal the real hero inside. Our double take posters made people think twice before heading out. In a time where Covid content was everywhere, and many Americans had tuned out virus safety messaging, breakthrough, eye-catching designs were essential to help our important message land. We worked quickly, while also navigating the copyright mindfield to create superheroes that looked unlike anything else. While digital versions spread across the web, we stuck OOH in the faces of the people breaking the rules: near bars and beaches.
Medientyp Presse & Publikationen
Entrant Company McCann New York
TitelDot Go. The First Customizable Object Recognition App For The Visually Impaired
Agentur
Kampagne Dot Go. The First Customizable Object Recognition App For The Visually Impaired
Werbende Dot Incorporation
Marke Dot Incorporation
PostedJunI 2021
Geschäftsbereich Gesundheits- und Pharmazeutische Produkte
Story Any object can be connected to any action. This core idea allows users to do more than just find out what’s in their surroundings. Dot Go lets users link the detected object to any action from sound, flash, or vibration to opening external apps, websites, and more without any coding knowledge required. In this way, Dot Go enhances productivity and supports blind and visually impaired individuals in leading independent lives. By breaking away from simple recognition and working with open architectures, Dot Go challenges closed computer vision systems based on proprietary data. The openness of it all fosters a community where people can share their own innovative solutions and create an ever-growing collection of use cases that account for the most diverse needs.
Medientyp Case Study
Länge
Agentur Serviceplan Germany
Digital Development Studio
Produktionsfirma
Global Chief Creative Officer
Worldwide Executive Creative Director
Chief Creative Officer
CEO
CTO
CDO
Director of Social Impact
Executive Creative Director
Executive Creative Director
Creative Producer
Art Director
Texter
Texter
Motion Designer
Direktor Fotografie
CEO
Geschäftsführer
Innovation Director
iOS Engineer
Kreative Technologie
Creative Producer
Filmproduzent/Produzent
Regisseur
Creative Intern
Creative Intern
Creative Intern
Creative Intern
Creative Intern
Creative Intern
Creative Intern
Creative Intern
Creative Intern
Cutter
Kameramann
Geschäftsführer
Senior Account Manager
Art Director
Art Director
Stellvertretender Art Director
Texter
Sound Engineer
Direktor Fotografie
Assistant Director
Bild und Kamera
Motion Designer
IOS Engineer
TitelDesign For Everyone
Agentur
Kampagne The Design For Everyone
Werbende Royal National Institute of Blind people (RNIB)
Marke Royal National Institute for Blind People RNIB
Datum der ersten Ausstrahlung/Veröffentlichung 2020 / 10
Geschäftsbereich Gesundheits- und Pharmazeutische Produkte
Story The&Partnership in collaboration with RNIB has created a fully accessible pregnancy test prototype, that – if produced – would allow women with sight loss to know their result privately for the first time. The project has been two years in the making for RNIB and The&Partnership, who worked with Product Designer Josh Wasserman to research, develop, create and stress test the prototype with the blind and partially sighted community. Everyone deserves the right to privacy, but blind and partially sighted women are denied this through inaccessible design and information. Over 5 million pregnancy tests are sold in the UK every year and all of them rely on a visual result. This means that for many women who are blind or partially sighted, the test result cannot be accessed without help. Therefore, their result – positive or negative – becomes public, stripping them of their privacy and opening them up to comment and judgement from others. Through creating the prototype the team hope to raise awareness that this, like so many other things, doesn’t need to be the case.
Medientyp Internet-Film
Länge
Cutter
Regisseur
Etat-Planer
Creative Producer
Creative Director
Creative Teammitglied
Creative Teammitglied
Produktionsfirma
Post-Produktion
Executive Creative Director
Executive Creative Director
TitelThe Artist
Agentur
Kampagne The Artist
Werbende Savlon
Marke Savlon
PostedApril 2021
Geschäftsbereich Hygiene, Körper- & Schönheitspflege
Medientyp Branded Content
Länge
TitelBraun x Formosa Chang
Agentur
Kampagne Braun x Formosa Chang
Werbende Heng Leong Hang
Marke Braun
PostedApril 2021
Geschäftsbereich Hygiene, Körper- & Schönheitspflege
Medientyp Case Study
Länge
Digital Agency
Produktionsfirma