The Most Creative Campaigns, Brands
and Agencies in Retail
AS BURGER KING CONTINUES TO BLAZE A TRAIL THROUGH AWARDS SHOWS, THIS YEAR’S RETAIL TOP FIVE RESEMBLES THE PREVIOUS EDITION – WITH A NOTABLE EXCEPTION.
Burger King continues to set standards for creativity in the Retail category (just as it does in Food). The “Moldy Whopper” remained an awards show favourite into last year, accompanied once again by the “Stevenage Challenge”. But it’s joined by two other BK campaigns in the top five: a bold new take on the brand’s visual identity by Jones Knowles Ritchie; and an all-singing environmental message from We Believers. It’s interesting to note that these BK winners come from different agencies, suggesting once again that creative clients inspire creative campaigns. The cause-driven “Bread Exam” for UAE-based supermarket chain Spinneys stands alone amidst all the burgers.
Burger King continues to set standards for creativity in the Retail category (just as it does in Food). The “Moldy Whopper” remained an awards show favourite into last year, accompanied once again by the “Stevenage Challenge”. But it’s joined by two other BK campaigns in the top five: a bold new take on the brand’s visual identity by Jones Knowles Ritchie; and an all-singing environmental message from We Believers. It’s interesting to note that these BK winners come from different agencies, suggesting once again that creative clients inspire creative campaigns. The cause-driven “Bread Exam” for UAE-based supermarket chain Spinneys stands alone amidst all the burgers.
Most awarded
campaigns, brands &
agencies in
Retail in
2021
Most awarded
campaigns, brands and
agencies in
Retail in
2021
CAMPAIGNS
| Brand, Title, Agency | |
|---|---|
| 1 |
INGO, DAVID |
| 2 |
McCann Paris, Neuilly sur Cedex |
| 3 |
DAVID, Madrid |
| 4 |
Jones Knowles Ritchie (JKR), New York |
| 5 |
We Believers, New York |
| 6 |
Ingo, Stockholm |
| 7 |
DAVID, Madrid |
| 8 |
Leo Burnett, London |
| 9 |
GSD&M, Austin |
| 10 |
VMLY&R Kansas City |
| 11 |
Marcel, Paris |
| 12 |
GUT Agency |
| 13 |
Wolf Bangkok |
| 14 |
Hakuhodo Indonesia, JAKARTA |
| 15 |
Nord DDB STO, Stockholm |
BRANDS
| Brand | ||
|---|---|---|
| 1 |  |
Burger King |
| 2 |  |
McDonald's |
| 3 |  |
Spinneys |
| 4 |  |
KFC |
| 5 |  |
Popeyes |
AGENCIES
| Name | ||
|---|---|---|
| 1 |  |
INGO, DAVID |
| 2 |  |
DAVID, Madrid |
| 3 |  |
McCann Paris, Neuilly sur Cedex |
| 4 |  |
Leo Burnett, London |
| 5 |  |
VMLY&R Kansas City |
Watch
6. Burger King / Moldy Whopper (day 32)
| Titel | Moldy Whopper (day 32) |
| Brief | The food industry, particularly fast food, is full of additives. But the last 3 years Burger King have removed 8,500 tons of artificial preservatives Globally. To send an important message, also to the fast food industry, Burger King showed its iconic Whopper molding for up to 35 days.Campaign traveled the globe and was lively talked about in the real world. |
| Agentur | Ingo |
| Kampagne | The Moldy Whopper |
| Werbende | Burger King |
| Marke | Burger King |
| Posted | Dezember 2020 |
| Geschäftsbereich | Gastätte & Schnellgaststätte |
| Story | The food industry, particularly fast food, is full of additives. But the last 3 years Burger King have removed 8,500 tons of artificial preservatives Globally. To send an important message, also to the fast food industry, Burger King showed its iconic Whopper molding for up to 35 days.Campaign traveled the globe and was lively talked about in the real world. |
| Medientyp | Presse & Publikationen |
| Executive Creative Director | Björn Ståhl |
| Art Director | Max Hultberg |
| Texter | Magnus Ivansson |
| Etat-Planer | Simon Stefansson |
| Etatdirektor | Rickard Allstrin |
| Kundenbetreuer | Mia Melani |
| Final Art | Åsa Eklund |
| Final Art | Alexander Lundvall |
| Tech Director | Stefan Kindgren |
| Global Chief Creative Officer | Pancho Cassis |
| Geschäftsführender Teilhaber | Pancho Cassis |
| Group Creative Director | Fernando Pellizzaro |
| Group Creative Director | Jean Zamprogno |
| Art Director | Camilo Jiménez |
| Art Director | Sergio Takahata |
| Etatdirektor | Stefane Rosa |
| Executive Producer | Carlos Torres |
| Chief Creative Officer | Eduardo Marques |
| Chief Creative Officer | Jorg Riommi |
| Executive Creative Director | Pablo Dachefsky |
| Art Director | Ivan Montebello |
| Texter | PABLO MURUBE |
| Fotograf | Pål Allan |
| Food Stylist | Anna Lindblad |
8. McDonald's / Sixties
| Titel | Sixties |
| Agentur | Leo Burnett |
| Kampagne | We Deliver |
| Werbende | McDonald's |
| Marke | McDonald's |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2020 |
| Geschäftsbereich | Gastätte & Schnellgaststätte |
| Slogan | We Deliver |
| Story | Lights On – An optimistic reminder to McDonald’s customers that as long as their lights were on at home, our lights would be on too, to deliver those little lifts that are needed more than ever. |
| Medientyp | Außenwerbung |
| Chief Creative Officer | Chaka Sobhani |
| Executive Creative Director | Mark Elwood |
| Creative Director | Andrew Long |
| Creative Director | James Millers |
| Texter | Andrew Long |
| Art Director | James Millers |
| Art Director | Will Rees |
| Designer | Sam Kallen |
14. Sushi Sei / Sake Sushi House
| Titel | Sake Sushi House |
| Agentur | Hakuhodo Indonesia |
| Kampagne | Flavour of Home |
| Werbende | SUSHI SEI |
| Marke | Sushi Sei |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2020 |
| Geschäftsbereich | Gastätte & Schnellgaststätte |
| Medientyp | Außenwerbung |
| Chief Creative Officer | Woon Hoh |
| Executive Creative Director | Chow Kok Keong |
| Creative Director | Fajar Noor Fathjri |
| Art Director | Chow Kok Keong |
| Art Director | Nikholas Alviyanto |
| Art Director | Fajar Noor Fathjri |
| Art Director | Nicholas Kosasih |
| Art Director | Woon Hoh |
| Grafik-Designer | Lim Whay Yin |
| Grafik-Designer | Ching Kai Sieng |
| Grafik-Designer | Chow Kok Keong |
| Grafik-Designer | Nikholas Alviyanto |
| Kreativer Koordinator | Firsti Ayu |
| Etatdirektor | Ken Horinouchi |
| Etatdirektor | Euvine Winarni |
| Animation | Joy Hartono |
| Musik | Sound Village |
| Produzent | Gema Muttaqin |
