THE DIGITAL SECTOR DELIVERS NOT ONLY THE TOOLS THAT HAVE KEPT US OCCUPIED AND IN TOUCH DURING THE PANDEMIC, BUT ALSO SOLUTIONS FOR THOSE SUFFERING FROM FAR MORE THAN LOCKDOWNS.
Whether working from home, connecting with loved ones, or attempting to escape the bad news cycle, the pandemic has encouraged us to rely on digital technology more than ever before. Some of the most awarded campaigns reflect this, but three out of the top five projects address concerns that exist apart from the current situation. While technology may dominate lives, it can improve them too.
Whether working from home, connecting with loved ones, or attempting to escape the bad news cycle, the pandemic has encouraged us to rely on digital technology more than ever before. Some of the most awarded campaigns reflect this, but three out of the top five projects address concerns that exist apart from the current situation. While technology may dominate lives, it can improve them too.
Most awarded
campaigns, brands &
agencies in
Tech in
2021
Most awarded
campaigns, brands and
agencies in
Tech in
2021
CAMPAIGNS
BRANDS
| Brand | ||
|---|---|---|
| 1 |  |
Apple |
| 2 |  |
Samsung |
| 3 |  |
Woojer |
| 4 |  |
Beats by Dr. Dre |
| 5 |  |
AGENCIES
| Name | ||
|---|---|---|
| 1 |  |
Area 23, An IPG Health Company, New York |
| 2 |  |
Smuggler, Hollywood |
| 3 |  |
Translation, New York |
| 4 |  |
72andSunny, Los Angeles |
| 5 |  |
R/GA, New York |
Watch
1. Woojer / SICK BEATS
| Titel | SICK BEATS |
| Agentur | Area 23, An IPG Health Company |
| Kampagne | SICK BEATS |
| Werbende | Woojer |
| Marke | Woojer |
| Posted | JunI 2021 |
| Geschäftsbereich | Unterhaltungselektronik & Audio- und Videogeräte |
| Philosophie | For kids with cystic fibrosis (CF), airway-clearance therapy is the worst part of their day. SICK BEATS is the world’s first music-powered airway clearance vest, using the clinically proven modality of soundwave therapy in an awesome treatment experience. The prototype, a redesign of Woojer’s consumer vest, syncs with a smartphone to pull therapeutic 40Hz frequencies from music and send them to the chest. The SICK BEATS experience uses a curated Spotify library of thousands of 40Hz songs. Kids can find new 40Hz music and create custom therapeutic playlists for the vest, all in the Spotify app. |
| Medientyp | Produktdesign/Entwicklung |
| Länge | |
| Kreativpartner | Fred Levron |
| Chief Creative Officer | Tim Hawkey |
| Executive Creative Director | Elliot Langerman |
| Creative Director | Pamela Savage |
| General Creative Director | Dave Adler |
| Creative Director | Eduardo Tavares |
2. Apple / The Whole Working-From-Home Thing
| Titel | The Whole Working-From-Home Thing |
| Agentur | Smuggler |
| Kampagne | The Whole Working-From-Home Thing |
| Werbende | Apple |
| Marke | Apple |
| Posted | Juli 2021 |
| Geschäftsbereich | Unterhaltungselektronik & Audio- und Videogeräte |
| Medientyp | Internet-Film |
| Länge | |
| Produktionsfirma | Smuggler |
| Agency Producer | Monica Wilkins |
| Regisseur | Mark Molloy |
| Direktor Fotografie | Greig Fraser |
| Executive Producer | Patrick Milling-Smith |
| Executive Producer | Brian Carmody |
| Executive Producer | Sue Yehon Ahn |
| Produzent | Arlene McGann |
| Kolorist | Mark Gethin |
| Post-Produktion | MPC Creative LA |
| Redaktionsbüro | WORK Editorial NY |
| Cutter | Stewart Reeves |
| Cutter | Neil Smith |
3. Beats by Dr. Dre / You Love Me
| Titel | You Love Me |
| Agentur | Translation |
| Kampagne | You Love Me |
| Werbende | Apple |
| Marke | Beats by Dr. Dre |
| Posted | April 2021 |
| Geschäftsbereich | Unterhaltungselektronik & Audio- und Videogeräte |
| Medientyp | Andere |
| Länge | |
| Redaktionsbüro | Spot Welders |
| Produktionsfirma | Prettybird |
| Regisseur | Melina Matsoukas |
| Direktor Fotografie | Malik Sayeed |
| Executive Producer | Ali Brown |
| Creative Director | Ritesh Gupta |
| Cutter | Robert Duffy |
| Cutter | Andrew Morrow |
| Produktionsleitung | RIka Osenberg |
| Founder Chief Executive Officer | Steve Stoute |
| President | Ann Wool |
| Chief Marketing Officer | Chaucer Barnes |
| Executive Creative Director | Jason Campbell |
| Creative Lead | Ritesh Gupta |
| Creative Lead | Castro Desroches |
| Senior Art Director | Rachel Leathers |
| Senior Copywriter | Steve Horn |
| Client Services | Susanna Swartley |
| Group Account Director | Sam Howard |
| Account Director | Chloe Williams |
| Account Executive | Doris Lynk |
| Executive Producer | Matthew Flaherty |
| Senior Producer | Dustin Grant |
| Group Context Director | Joel Rodriguez |
| Senior Context Director | Hugh Pringle |
| Senior Context Director | Jay Legaspi |
| Junior Context Director | Paige Rollins |
| Chief Strategy Officer | Sandi Preston |
| Strategy Director | Shon Mogharabi |
| Group Director, Data Strategy | Juli Profumo |
| Senior Data Strategy | Jineen Carcamo |
| Project Manager | Rikki Greenspan |
| Director of Project Management | Matt DeSimone |
| Head of Business Affairs | Sara Jagielski |
| Writer | Lena Waithe |
| Music Composer | Solange |
| Color | Sean Coleman - Company 3 |
| Audio Mix | Philip Loeb - Heard City |
| Sound Design | Ballad |
| CMO Beats by Dre | Chris Thorne |
| Head of Brand Beats by Dre | Grace Wong |
| Brand Director Beats by Dre | Tom Kydd |
| Brand Manager Beats by Dre | Ibukun Ibraheem |
| CCO Beats by Dre | Sam Bergen |
| Global Creative Director Beats by Dre | Diallo Marvel |
| Head of Corporate Communications Beats by Dre | Sarah Joyce |
| Head of Project Management Beats by Dre | Brigette Mason |
| Project Manager Beats by Dre | Jessica Lin |
| Head of Music Marketing Beats by Dre | Ed Alexander |
| Music Marketing Manager Beats by Dre | Rodney King |
| Head of Sports Marketing Beats by Dre | Kevin O’Connor |
| Sports Marketing Manager Beats by Dre | Aminah Charles |
| Head of Production Beats by Dre | Michael Refuerzo |
| Senior Producer Beats by Dre | Tessa Banks |
| Principle Counsel Beats by Dre | Susan Chasnov |
| Head of Business Affairs Beats by Dre | Marnie Nieves |
| Business Affairs Brand Beats by Dre | Laney Gilani |
| Head of Operations Beats by Dre | Patrick O’Brien |
| Audio Engineer | Philip Loeb |
| Producer | Sasha Awn |
| Sound Designers | Philip Flindt, Adrian Aurelius |
| Sound Post Producer | Gregers Maersk Moeller |
4. Xbox / Microsoft / The Birth of Gaming Tourism
| Titel | The Birth of Gaming Tourism |
| Agentur | McCann London |
| Kampagne | The Birth of Gaming Tourism |
| Werbende | Microsoft |
| Marke | Xbox / Microsoft |
| Posted | April 2020 |
| Geschäftsbereich | Unterhaltungselektronik & Audio- und Videogeräte |
| Story | Although Xbox is an established brand amongst the gaming community, there was still a need to expand brand affinity beyond its hard-core audience and attract a new, more mainstream audience who didn’t care about action and weapons, traditionally the focal point of videogame marketing.We created the first-ever new reason to purchase games. Not to play. To visit.Because games had become so beautiful and detailed, we promoted them as genuine travel destinations. In a ground-breaking partnership with one of the world’s leading travel publishers, we created ‘The Rough Guide to Xbox’ – the first travel guide for virtual worlds, enabling people to engage with games in a brand new way. The transformation was completed with a range of online and offline multi-channel activations that all made people perceive videogames as viable tourist destinations, and created added utility once the world could no longer travel. |
| Medientyp | Integrated Media/360 Activation |
| Länge | |
| Produktionsfirma | Fire without Smoke |
| Produktionsfirma | Momentum |
| Produktionsfirma | Clockwork |
| Produktionsfirma | Attention Seekers |
| Chief Creative Officer McCann UK and Co President | Rob Doubal |
| Chief Creative Officer McCann UK and Co President | Laurence Thomson |
| Executive Creative Director | Jamie Mietz |
| Executive Creative Director | Sanjiv Mistry |
| Texter | Jim Nilsson |
| Art Director | Jacob Bjordal |
| Senior Planner | James Appleby |
| Senior Planner | Fanni David |
| Etat-Planer | Thomas Keane |
| Designer | Matthew Thomas |
| Designer | Nazima Motegheria |
| Projektmanager | Clare Prager |
| Projektmanager | Anna Curtis |
| Chief Creative Officer | Rob Smith |
| Geschäftsführender Teilhaber | Sailesh Jani |
| Senior Account Director | Nicole Robinson-Spaude |
| Etatdirektor | Lynne Carter |
| Etatdirektor | Andrew Wynn |
| Senior Account Manager | Robert Stockton |
| Senior Account Manager | Conor Lloyd |
| Senior Account Manager | Anastasia Imam |
| Kundenbetreuer | Lucy Manning |
| Account Executive | Eloise Thompson |
| Chief Production Officer EMEA | Sergio Lopez |
| Lead Executive Producer | Sophie Chapman-Andrews |
| Executive Producer | Kin-man Ly |
| Filmproduzent/Produzent | Alex Dougan |
| Junior Producer | Harvey Winter |
| Filmproduzent/Produzent | Jeremy Reichman |
| Druck-Produzent | Liam White |
| Filmproduzent/Produzent | Angelo Tsolka |
| Art Buyer | Pam Oskam |
| Art Buyer | Julie Hughes |
| Studio Imaging Director | john martin |
| Senior Retoucher | Rob McDonald |
| Senior Editor | Matt Dollings |
| Senior Editor | Paul Jenkinson |
| Cutter | Sabina Dallu |
| Creative Researcher | Holly Webster |
| Print Studio Manager | Robbie Maynard |
| Kreative Technologie | Tai Smith |
| Fotografie / Illustration | Duncan Harris |
| Fotografie / Illustration | Josh Taylor-Dadds |
5. Samsung / Tallk
| Titel | Tallk |
| Agentur | Cheil Spain |
| Kampagne | Tallk |
| Werbende | Samsung |
| Marke | Samsung |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2020 / 10 |
| Geschäftsbereich | Unterhaltungselektronik & Audio- und Videogeräte |
| Story | ALS is a disease of the nervous system, which paralyzes the muscles of patients, leaving them completely immobile and silent. They can only move their eyes. It is the most common degenerative disease and the most expensive of all. A cruel disease that affects everyone equally, but it is not the same for everyone. Spanish average salary: € 23,000 / year, average cost of ALS: € 40,000 / year For 90% patients technology to communicate with the world is a luxury. Tallk is a free app that tracks the pupils of ALS patients to transform their movements into words. An algorithm that, through artificial intelligence, converts any camera on a Samsung Tablet into a means to interact with the world, again. freeing up not only speech, but thanks to Bixby, Samsung's voice assistant, and SmartThings technology, every word can be turned into so much more, and all through a Tablet of less than 200€ compared to the 6K € of the most popular technology on the market. |
| Medientyp | Case Study |
| Länge | |
| Produktionsfirma | Somos5 |
| Etatdirektor | Estefanía García |
| Kreative Leitung | Miriam Alonso |
| Kreative Leitung | Alvaro Martínez |
| Kaufmännischer Geschäftsführer | Gracia Calabia |
| Creative Director | Sergio Villarubia |
| Creative Director | Jaime Azurmendi |
| Chief Creative Director | Alejandro Ditrolio |
| Produzent | Angélica Roma |
6. Spotify / Alone With Me
| Titel | Alone With Me |
| Agentur | Spotify In-House |
| Kampagne | Alone With Me |
| Werbende | Spotify |
| Marke | Spotify |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2020 |
| Geschäftsbereich | Online-Freizeit-Service |
| Medientyp | Interaktiv |
| Länge | |
| Global Head of Artist and Label Marketing | Marian Dicus |
| Global Head of Artist and Label Marketing | Jeremy Erlich |
| Head of North America Artist and Label Marketing | Rosa Asciolla |
| Director Head of Music Marketing | Amanda Butler |
| Lead - Artist and Label Marketing | Victor Trubowitch |
| Manager - Artist and Label Marketing | Ashley Graver |
| Marketing Manager | Zainab Hasnain |
| VP - Global Executive Creative Director | Alex Bodman |
| VP - Global Brand | Alexandra Tanguay |
| Head of Global Brand Team | Lauren Solomon |
| Senior Global Brand Manager | Angela Gonzalez |
| Stellvertretender Creative Director | Tal Midyan |
| Stellvertretender Creative Director | Kathryn Kvas |
| Senior Producer | Karen Chang |
| Business Affairs Lead | Lauren King |
| Head of Music PR Communications | Tamika Young |
| Social Media Marketing Manager | Max Weinstein |
| Content Manager | Richelle Cyrus |
| Content Manager | Kara Goldsmith |
| Coordinator - Content Promotion | Melisa Wu |
| Data Scientist | Lucas Corley |
| Machine Learning Engineering Manager | Gandalf Hernandez |
| Senior Legal Counsel | Sarah Henderson |
| Legal Counsel | Ali Zeren |
| Rights Clearance Associate | Kelly Basdavanos |
| Production Partner | Jam3 |
| Production Partner | Rodeo |
| Production Partner | GLOW |
7. Reddit / Reddit - Superb Owl
| Titel | Reddit - Superb Owl |
| Agentur | R/GA California |
| Kampagne | Reddit - Superb Owl |
| Werbende | |
| Marke | |
| Posted | April 2021 |
| Geschäftsbereich | Community Websites |
| Story | In the weeks before the 2021 Super Bowl, the power of online communities to drive real-world action was made abundantly clear as a group of Reddit underdogs took the financial world by storm. Given the scale of the story across every major news outlet, Reddit’s response needed to be as big as the moment the brand was having.Reddit “hacked the system” with a 5-second commercial that dominated the conversation on television’s biggest stage, celebrated the power of Reddit’s passionate communities & shifted mass perceptions, all while embracing the platform’s personality by teasing viewers to visit an obscure subreddit, r/SuperbOwl. |
| Medientyp | Public Relations |
| Länge | |
| Executive Creative Director | Bryan Gregg |
| Executive Creative Director | Chapin Clark |
| Creative Director | Kevin Koller |
| Stellvertretender Creative Director | Kirstie Bones |
| Stellvertretender Creative Director | Jocelyn McCanles |
| Senior Copywriter | Scott Steele |
| Art Director | Ben Muckensturm |
| Group Director Content Production | Hana Newman |
| Motion Design Director | Felipe Mahalem |
| Content Producer | Janie Penney |
| SVP Managing Director | David Corns |
| Group Director Media Operations | Liz Hart |
| Media Director | Faviana Campbell |
| Medienplaner | Devon Bremer |
| VP Executive Strategy Director | Yael Cesarkas |
| Strategy Director | Kaitlyn Frysztak |
| MD Client Services | Cara Watson |
| Etatdirektor | Parry Rominger |
| VP Executive Production Director | Julie Andrews |
| Group Production Director | Catherine Hughes |
| Senior Producer | Katie Cahill |
| Chief Marketing Officer (CMO) | Roxy Young |
| Senior Marketing Lead | Chen Dong |
| Marketing Specialist | Katie Ambrose |
| Creative Lead | Chris Potts |
| Senior Communications Manager | Nicole Murphy |
| Communications Manager | Allison Day |
| Communications Manager | Emily Yarwood |
| Communications Manager | Nika Dyen |
| Senior Community Manager | Cassidy Good |
8. iPhone / Shot on iPhone: The Stunt Double
| Titel | Shot on iPhone: The Stunt Double |
| Titel (Originalsprache) | VERTICAL CINEMA |
| Agentur | TBWA\Media Arts Lab |
| Kampagne | The Stunt Double |
| Werbende | Apple |
| Marke | iPhone |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2020 / 8 |
| Geschäftsbereich | Handies & Pagers |
| Medientyp | Fernsehen |
| Länge | |
| Produktionsfirma | Superprime Films |
| Regisseur | Damien Chazelle |
| Direktor Fotografie | Linus Sandgren |
| Herstellungsleiter | Carr Donald |
| Executive Producer | Rebecca Skinner |
| Executive Producer | Michelle Ross |
| Production Supervisor | Nick Shandra |
| Chief Creative Officer | Brent Anderson |
| Agency Executive Producer | Brian O’Rourke |
| Group Creative Director | Chuck Monn |
| Creative Director | Paul Wysocan |
| Creative Director | Adam Alshin |
| Art Director | Adam Alshin |
| Redaktionsbüro | Exile Editorial |
| Cutter | Shane Reid |
9. Tinder / Swipe Night
| Titel | Swipe Night |
| Agentur | 72andSunny |
| Kampagne | Swipe Night |
| Werbende | Tinder |
| Marke | Tinder |
| Posted | April 2020 |
| Geschäftsbereich | Andere Online-Dienste |
| Story | With over 43 billion matches to date, Tinder is the world’s most popular app for meeting new people. Swipe Night is an interactive miniseries that lives on Tinder and transforms the app by using Hollywood-standard entertainment as a way to match people, improve compatibility, and give the Tinder community plenty of icebreakers. It’s not just entertainment, It’s entertainment with purpose. The choices are the key: while fun on the surface, they reveal something deep about your personality, give you a pool of more compatible users to choose from, and serve as icebreakers after the experience. For example, will you save the frightened puppy or the injured girl? You only have seven seconds to decide.By bringing entertainment into the app to engineer compatibility, Swipe Night is a brand new way for people to match. It reimagines they way people can connect on a social media platform and uses entertainment to make that connection more meaningful. |
| Medientyp | Case Study |
| Länge | |
| Chief Executive Officer (CEO) | Elie Seidman |
| Chief Marketing Officer (CMO) | Jenny Campbell |
| Chief Communications Officer | Jenny McCabe |
| Sr. Director | Amy Wiedemann |
| Integrated Marketing | Amy Wiedemann |
| Product Lead | Kyle Miller |
| Product Designer | Stephanie Liang |
| Sr. Product Designer | Brooke Hollabaugh |
| Lisa Cai | |
| Engineering Lead | Josh Gafni |
| Sr. Counsel | Laura Michel |
| Chief Creative Officer | John Boiler |
| Chief Creative Officer | Glenn Cole |
| Executive Creative Director | Matt Murphy |
| Designer | Frank Dresmé |
| Sr. Designer | Marcus Yuen |
| Sr. Writer | Reilly Baker |
| Designer | Stephanie Morgan |
| Designer | Sara Meinecke |
| Texter | Emilie Abel |
| Jr. Designer | Cameron Cartwright |
| Jr. Writer | Sydnie Johnson |
| Kate Morrison | |
| Sr. Film Producer | Leah Karabenick |
| Produzent | Brooke Casler |
| EP Interactive | Andrew Abraham |
| Director of Partnerships and Legal | Rebecca Williams |
| Partnerships and Legal Director | Charissa Kinney |
| Partnerships and Legal Sr. Manager | Christopher Profeta |
| Partnerships and Legal Jr. Manager | Tasha Wong |
| Executive Strategy Director | Kelly Schoeffel |
| Sr. Strategist | Miné Cakmak |
| Sr. Communications Strategist | Kimber Bowman |
| Sr. Social Strategist | Matt Augustin |
| Jr. Strategist | Zach Wright |
| Brand Director | Shannon Reed |
| Brand Manager | Brittany Allen |
| Brand Manager | Alise Murray |
| Executive Art Producer | Ali Berk |
| Art Producer | Juanita Valencia |
| Produktionsfirma | M ss ng P eces |
| Regisseur | Karena Evans |
| Director of Immersive ECD | Mike Woods |
| Gründer | Ari Kuschnir |
| Geschäftsführender Teilhaber | Ari Kuschnir |
| Geschäftsführender Teilhaber | Kate Oppenheim |
| Geschäftsführender Teilhaber | Brian Latt |
| Executive Producers | Edward Grann |
| Executive Producers | Dave Saltzman |
| Filmproduzent/Produzent | Jason Reif |
| Produktionsleitung | Rebecca Davis |
10. Reddit / Reddit - Up The Vote
| Titel | Reddit - Up The Vote |
| Agentur | R/GA California |
| Kampagne | Reddit - Up The Vote |
| Werbende | |
| Marke | |
| Posted | April 2021 |
| Geschäftsbereich | Community Websites |
| Medientyp | Integrated Media/360 Activation |
| Länge | |
| Executive Creative Director | Bryan Gregg |
| Executive Creative Director | Chris Polychronopoulos |
| Creative Director | Kevin Koller |
| Stellvertretender Creative Director | Jocelyn McCanles |
| Art Director | Brian Vandeputte |
| Senior Copywriter | Scott Steele |
| Art Director | Ben Muckensturm |
| SVP Managing Director | David Corns |
| VP Executive Strategy Director | Yael Cesarkas |
| Strategy Director | Kaitlyn Frysztak |
| VP Managing Director Client Services | Cara Watson |
| Etatdirektor | Parry Rominger |
| VP Executive Production Director | Julie Andrews |
| Group Production Director | Catherine Hughes |
| Senior Producer | Anya Wilson |
| Group Director Media Operations | Liz Hart |
| Media Director | Faviana Campbell |
| Medienplaner | Devon Bremer |
| Group Director Content Production | Hana Newman |
| Director Content Production | Erica Jensen |
| Senior Content Producer | Patrick Gosse |
| Content Producer | Janie Penney |
| Motion Design Director | Felipe Mahalem |
| Chief Marketing Officer Reddit Inc | Roxy Young |
| Senior Marketing Lead Reddit Inc | Chen Dong |
| Creative Lead Reddit Inc | Chris Potts |
| Director of Policy Reddit Inc | Jessica Ashooh |
| Policy Analyst Reddit Inc | William Achukwu |
| Senior Communications Manager Reddit Inc | Emily Yarwood |
11. Adobe Photoshop / Fantastic Voyage
| Titel | Fantastic Voyage |
| Agentur | 72andSunny |
| Kampagne | Fantastic Voyage |
| Werbende | Adobe |
| Marke | Adobe Photoshop |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2020 / 8 |
| Geschäftsbereich | Computer Software und Multimedia Produktionen |
| Story | Adobe Photoshop's latest campaign aims to inspire creators to go wherever their imagination takes them.As it's centerpiece, the |
| Medientyp | Internet-Film |
| Länge | |
| Soundtrack | She’s a Rainbow |
| Produktionsfirma | Partizan Los Angeles |
| Musik | The Rolling Stones |
| Regisseur | Antoine Bardou-Jacquet |
| Redaktionsbüro | Work Editing |
| Ton | Lime Studios |
| VFX Company | Mathematic |
| Creative Director | Lauren Smith |
12. Elkjøp / The VAR Discount
| Titel | The VAR Discount |
| Brief | Just in time for the opening match of Premier League, we decided to hijack the most debated part of football - the video assistant referee (VAR). And put Elgiganten, a Scandinavian electronics retailer, at the heart of the game.Where others saw a hated referee signal, we saw TV’s in various sizes and brands. When the referees made the signal, they immediately triggered a discount on a new TV at elgigantens webshop; which corresponded with the minute the signal was made."The VAR Discount" was promoted via owned channels and made its debut in the match between Liverpool and Man City. Which resulted in a big win for the brand - without having to pay anything in sponsorship costs. Instead, Elgiganten will stay in the middle of the action all season. Just by making VAR something to look forward to. |
| Agentur | Nord DDB STO |
| Kampagne | The VAR Discount |
| Werbende | Elkjøp |
| Marke | Elkjøp |
| Posted | Dezember 2020 |
| Geschäftsbereich | Unterhaltungselektronik & Audio- und Videogeräte |
| Story | Just in time for the opening match of Premier League, we decided to hijack the most debated part of football - the video assistant referee (VAR). And put Elgiganten, a Scandinavian electronics retailer, at the heart of the game. Where others saw a hated referee signal, we saw TV’s in various sizes and brands. When the referees made the signal, they immediately triggered a discount on a new TV at elgigantens webshop; which corresponded with the minute the signal was made. "The VAR Discount" was promoted via owned channels and made its debut in the match between Liverpool and Man City. Which resulted in a big win for the brand - without having to pay anything in sponsorship costs. Instead, Elgiganten will stay in the middle of the action all season. Just by making VAR something to look forward to. |
| Medientyp | Interaktiv |
| Client Director | Staffan Slörner |
| Client Manager | Annie Leander |
| Creative Director | Simon Higby |
| Art Director | Patrik Pagreus |
| Texter | Anna Boberg |
| Grafik-Designer | Eddie Wernholm |
| Grafik-Designer | Patrick Emt |
| PR Strategist | Kristin Åkerlund |
| Chief Creative Officer | Andreas Dahlqvist |
13. Facebook / POOJA DIDI
| Titel | POOJA DIDI |
| Agentur | Taproot Dentsu |
| Kampagne | POOJA DIDI |
| Werbende | Meta |
| Marke | |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2020 |
| Geschäftsbereich | Community Websites |
| Medientyp | Internet-Film |
| Länge | |
| Medienagentur | Mindshare India |
| 20:20 MSL | |
| Produktionsfirma | Chrome Pictures |
| Post-Produktion | Planet Chrome |
14. Google / Google - Black Owned Friday
| Titel | Google - Black Owned Friday |
| Agentur | BBH New York |
| Kampagne | Google - Black Owned Friday |
| Werbende | |
| Marke | |
| Posted | April 2021 |
| Geschäftsbereich | Suchmaschinen |
| Medientyp | Andere |
| Länge |
15. Watch Dogs: Legion / Tipping Point
| Titel | Tipping Point |
| Agentur | DDB Paris |
| Kampagne | Tipping Point |
| Werbende | Ubisoft |
| Marke | Watch Dogs: Legion |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2020 / 7 |
| Geschäftsbereich | Videospielekonsolen |
| Medientyp | Internet-Film |
| Länge | |
| Kundenbetreuung | Quentin Grimal |
| Kundenbetreuung | Marie-Elise Archambaud |
| Kundenbetreuung | Nicolas Carlotti |
| Kundenbetreuung | Alban Callet |
| Kundenbetreuung | Vincent Leorat |
| Executive Creative Director | Alexander Kalchev |
| Texter | Patrice Dumas |
| Agentur TV-Produzent | Quentin Moenne Loccoz |
| Produktionsfirma | Pinkman.tv |
| Regisseur | Alberto Mielgo |
| Tonproduktion | Machine Final Cut |
| Sounddesigner | Alex Bingham |
| Sounddesigner | Alberto Mielgo |
| Sounddesigner | Patch Rowland |
| Sounddesigner | Andy Stewart |
