EMPATHY AND CUSTOMER SERVICE WERE AT THE HEART OF THE INDUSTRY’S LEADING CAMPAIGNS.
The finance folk want to lend a helping hand. Insurance company Suncorp developed an almost indestructible house, and WeCapital devised an ingenious way of giving Mexican women access to bank loans. The “Touch Card” is similarly generous, allowing the blind and partially-sighted to differentiate between their cards via a simple yet life-changing design solution. It follows the brand’s previous “True Name” initiative, which helped McCann and Mastercard occupy three places in last year’s top five. Meanwhile, very different aspects of history were bought into play by HomeEquity Bank and the FTX crypto exchange, with the latter offering some Super Bowl humour.
The finance folk want to lend a helping hand. Insurance company Suncorp developed an almost indestructible house, and WeCapital devised an ingenious way of giving Mexican women access to bank loans. The “Touch Card” is similarly generous, allowing the blind and partially-sighted to differentiate between their cards via a simple yet life-changing design solution. It follows the brand’s previous “True Name” initiative, which helped McCann and Mastercard occupy three places in last year’s top five. Meanwhile, very different aspects of history were bought into play by HomeEquity Bank and the FTX crypto exchange, with the latter offering some Super Bowl humour.
Most awarded
campaigns, brands &
agencies in
Finance in
2022
Most awarded
campaigns, brands and
agencies in
Finance in
2022
CAMPAIGNS
BRANDS
Brand | ||
---|---|---|
1 | Suncorp | |
2 | Mastercard | |
3 | Progressive insurance | |
4 | NRMA | |
5 | WECAPITAL |
AGENCIES
Name | ||
---|---|---|
1 | Leo Burnett Sydney, McMahons Point | |
2 | Thinkerbell, Surry Hills | |
3 | Havas Boston | |
4 | DDB Mexico, Mexico City | |
5 | Zulu Alpha Kilo, Toronto |
Watch
1. Suncorp / One House to save many
Titel | One House to save many |
Agentur | Leo Burnett |
Kampagne | One House to save many |
Werbende | Suncorp Metway |
Marke | Suncorp |
Datum der ersten Ausstrahlung/Veröffentlichung | 2021 / 4 |
Geschäftsbereich | Versicherung |
Medientyp | Internet-Film |
Länge | |
Chief Creative Officer | Jason Williams |
Executive Creative Director | Andy Fergusson |
Texter | Eric Franken |
Art Director | Marijke Spain |
Direktor Kreative Technologie | Laurent Marcus |
Direktor Kreative Technologie | Chris Jovanov |
2. WECAPITAL / Data tienda
Titel | Data tienda |
Agentur | DDB Mexico |
Kampagne | Data Tienda |
Werbende | WECAPITAL |
Marke | WECAPITAL |
Datum der ersten Ausstrahlung/Veröffentlichung | 2022 |
Geschäftsbereich | Bankwesen, Finanzen, Recht & Versicherung |
Slogan | 83% of women in Mexico have no credit history. |
Story | The vast majority of women in Mexico (83%) have no credit history, which prevents opportunities to start businesses or gain financial independence through loan applications. The women don’t have traditional credit cards or other records, but they do participate in loans through local shops. Created with DDB Mexico, the spot looks at an initiative by WeCapital. The investment firm launched Data Tienda, a financial information center that has collected credit information for millions of Mexican women through the accounts of local shopkeepers. The initiative has led to 23% of women receiving microcredits from banks in Mexico. |
Medientyp | Interaktiv |
Länge | |
Chief Creative Officer | Diego Ortiz "Mimo" |
Creative Director | Chantal Silva |
Creative Director | Gerardo Méndez |
Creative Director | José Hernández |
Creative Director | Rodrigo Alonso |
Developer | Roberto Vargas |
Cutter | Tayatzin Cedillo |
3. HomeEquity Bank / Orders Of Sacrifice (Film) 151s
Titel | Orders Of Sacrifice (Film) 151s |
Agentur | Zulu Alpha Kilo |
Kampagne | Orders of Sacrifice |
Werbende | HomeEquity Bank |
Marke | HomeEquity Bank |
Datum der ersten Ausstrahlung/Veröffentlichung | 2021 / 11 |
Geschäftsbereich | Bankwesen, Finanzen, Recht & Versicherung |
Story | Home Equity Bank sponsors the Royal Canadian Legion’s Remembrance Day initiatives. With the popularity of food delivery apps at an all-time high during the pandemic, we re-created WWII era field ration kits and made them available on DoorDash. All proceeds went to veterans in need. Historically accurate typography, paper stocks and package design were guided by references from the Canadian War Museum. A QR code drove to a guided unboxing video, including interviews with WWII veterans. |
Medientyp | Case Study |
Länge | |
Chief Creative Officer | Zak Mroueh |
Executive Creative Director | Brian Murray |
Art Director | Vic Bath |
Art Director | Michael Romaniuk |
Texter | Dan Cummings |
Texter | Marco Buchar |
Designer | Dejan Djuric |
Designer | Jackman Chiu |
Agency Producer | Tim Lynch |
Kundenbetreuer | David Tremblay |
Kundenbetreuer | Samantha Tang |
Kundenbetreuer | Rob Feightner |
Werbeleiter | Yvonne Ziomecki |
Werbeleiter | Vivianne Gauci |
Werbeleiter | Erin Wilson |
Werbeleiter | Niary Toodakian |
Werbeleiter | Sonia Gill |
Medienmanager | Dwayne Mataseje |
Medienmanager | Mitchell Cornelisse |
Medienmanager | Justin Lee |
Firmen-Kommunikationsmanager | Jacklyn Power |
Firmen-Kommunikationsmanager | Jennifer Wasley |
Produktionsfirma | Zulubot |
Regisseur | Vic Bath |
Regisseur | Dan Cummings |
Filmproduzent/Produzent | Mitch Cappe |
Filmproduzent/Produzent | Sarah Dayus |
Direktor Fotografie | Kyle Chappell |
Redaktionsbüro | Zulubot |
Cutter | Max Lawlor |
Cutter | Mitch Reed |
Post-Produktion | Zulubot |
Kolorierung | Felipe Chaparro |
Audioingenieur | Dino Cuzzolino |
Fotograf | Noah Mroueh |
Agency | Zulu Alpha Kilo |
Chief Creative Officer | Zak Mroueh |
Executive Creative Director | Brian Murray |
Art Directors | Vic Bath, Michael Romaniuk |
Copywriters | Dan Cummings, Marco Buchar |
Design Director | Dejan Djuric |
Designer | Jackman Chiu |
Agency Producer | Tim Lynch |
Account Team | David Tremblay, Samantha Tang, Rob Feightner |
Client | HomeEquity Bank |
Clients | Yvonne Ziomecki, Vivianne Gauci, Erin Wilson, Niary Toodakian, Sonia Gill |
Media Agency | OMD, iQuanti |
Media Team | Dwayne Mataseje (OMD), Mitchell Cornelisse (OMD), Justin Lee (iQuanti) |
PR Agency | Weber Shandwick |
PR Team | Jacklyn Power, Jennifer Wasley |
Production House | Zulubot |
Director | Vic Bath, Dan Cummings |
Production House Producers | Mitch Cappe, Sarah Dayus |
Director of Photography | Kyle Chappell |
Editing Company | Zulubot |
Editor | Max Lawlor, Mitch Reed |
Online | Zulubot |
Colour Grading | Felipe Chaparro |
Audio Engineer | Dino Cuzzolino |
Photographer | Noah Mroueh |
4. Crypto exchange FTX / Don't Miss Out
Titel | Don't Miss Out |
Agentur | dentsuMB |
Kampagne | Don't Miss out |
Werbende | FTX |
Marke | Crypto exchange FTX |
Posted | Februar 2022 |
Geschäftsbereich | Online-Finanzdienste |
Medientyp | Fernsehen |
Länge | |
Produktionsfirma | Partizan New York |
Redaktionsbüro | Mackcut |
Audio-Postproduktion | Heard City |
Executive Creative Director | Jason Stefanik |
Creative Director | Andrew Hunter |
Art Director | Christian Maine De Biran |
Chief Creative Officer | Menno Kluin |
Texter | Daniel Freeda |
Regisseur | Jeff Schaffer |
Direktor Fotografie | Darren Lew |
Executive Producer | Lisa Tauscher |
Cutter | Ian Mackenzie |
Grafik-Designer | Sophia Del Plato |
Leiter Strategie | Jamie Shuttleworth |
Assistenzredakteur | Cooper McLane |
Group Design Director | Brian Gartside |
Music Producer | Stephen Stallings |
Mixer | Keith Reynaud |
Kolorierung | CO3 (New York) |
Kolorist | Kath Raisch |
VFX Company | Method Studios |
Musik | JSM / New York |
5. MasterCard / Touch Card
Titel | Touch Card |
Agentur | McCann New York |
Kampagne | Touch Card |
Werbende | Mastercard International |
Marke | MasterCard |
Datum der ersten Ausstrahlung/Veröffentlichung | 2022 / 3 |
Geschäftsbereich | Kreditkarten |
Story | The core idea and mission of the Mastercard Touch Card campaign is reflected in our tagline, “A world designed for all of us, is Priceless.”Not only did the Touch Card introduce a new standard for financial inclusion, our 360° campaign reinvented the way we use a wide range of advertising media to reach our demographic on their terms. Our goal was to get the Touch Card into the hands of those who need it most – and to show the world what was possible when designing a campaign for the partially sighted and blind.The innovative solutions we developed are applicable far beyond the Touch Card campaign – and designed to make all future communications, retail experiences and environments more accessible for low vision people everywhere.Every part of our campaign was vetted extensively and endorsed by The Royal National Institute of Blind People (RNIB), VISIONS/Services for the Blind and Visually Impaired, and accessible design leader, IDEMIA. |
Medientyp | Case Study |
Länge | |
Werbeleiter | Beth Dolan |
Werbeleiter | Gregg Weiss |
Werbeleiter | Jill Davidson |
Werbeleiter | John McDonald |
Werbeleiter | Judy Vigiletti |
Werbeleiter | Macy Salama |
Werbeleiter | Nicole Grant |
6. Klarna / Get Smoooth Again
Titel | Get Smoooth Again |
Agentur | Nord DDB STO |
Kampagne | Get Smoooth Again |
Werbende | Klarna |
Marke | Klarna |
Datum der ersten Ausstrahlung/Veröffentlichung | 2021 / 6 |
Geschäftsbereich | Bank Services, Börsenmakler |
Medientyp | Internet-Film |
Länge | |
Post-Produktion | Electric Theatre Collective |
Redaktionsbüro | Final Cut |
Brand Lead | Christian Cabau |
Marketing Manager | Julia Grönstedt |
Marketing Manager | Mikael Vig |
Art Director | Nima Akbari |
Art Director | Pontus Gustavsson |
Production lead | Sophie Burgoyne |
Produzent | Leo Holte |
Public Relations | Johanna Nyman |
Public Relations | Melissa Wiggins |
Social | Mary Manzo |
Social | Rickard Berggren |
Schauspieler | A$AP Rocky |
Talent Management | John Ehmann |
Ausstattung/Styling | Matthew Henson |
Creative Director | Andreas Dahlqvist |
Art Director | Anna Salonen |
Produktionsfirma | Caviar London |
Regisseur | Los Pérez |
Executive Producer | Sorcha Shepherd |
Produzent | Javier Alejandro |
Produktionsmanager | Zoe Travica |
Direktor Fotografie | Ben Todd |
Assistant Director | Chris Kelly |
Produktionsdesigner | Mark Connell |
Wardrobe Designer | Carolina Galiana |
Make-Up Artist | Alina Manova |
Hair | Georgi Petkov |
Casting | Kharmel Cochrane Casting |
Produktionsfirma | B2Y Productions |
Cutter | Daniel Sherwen |
VFX Company | No.8 |
VFX Supervisor | Jim Allen |
VFX Producer | Emma Shuter |
Kolorist | Luke Morrison |
Sound Design and Mix | BANJO SOUNDSCAPES |
Musik | Petter Winnberg |
7. NRMA / Climate Warriors (Trailer)
Titel | Climate Warriors (Trailer) |
Agentur | Thinkerbell Pty Ltd |
Kampagne | Climate Warriors |
Werbende | NRMA |
Marke | NRMA |
Posted | Juli 2021 |
Geschäftsbereich | Versicherung |
Medientyp | Gaming |
Länge | |
Mehr Informationen | https://climate-warriors.squarespace.com/ |
Head Creative | Seshan Moodley |
Executive Creative Director | Paul Swann |
Lead Thinker- Earned | Taylor York |
Thinker- Earned | Laura Mitchell |
Head Thinker | Ruth Hatch |
Leiter Strategie | Adam Ferrier |
Chief Marketing Officer (CMO) | Brent Smart |
Group Brand Strategy Director | Caroline Hugall |
Brand Strategy Lead | Anna Jackson |
Creative & Innovation Specialist | Danielle Picker |
Lead Thinker | Laura Popa |
Thinker | Josh Green |
Thinker | Jacq Henderson |
Produktionsleitung | Grant Anderson |
Agency Producer | Romy Turner |
Chief Creative Officer | Jim Ingram |
Head Thinker- Earned | Natalie Duncan |
Director of Content & Customer Engagement | Zara Curtis |
Marketing Director, Brand | Sally Kiernan |
Advisor, Corporate Communications | Joanne McIntosh |
8. myPiggy / myPiggy – Germany's First Smart Piggy Bank
Titel | myPiggy – Germany's First Smart Piggy Bank |
Agentur | Cheil Germany |
Kampagne | myPiggy – Germany's First Smart Piggy Bank |
Werbende | Volksbanken Raiffeisenbanken |
Marke | myPiggy |
Posted | JunI 2022 |
Geschäftsbereich | Bank Services, Börsenmakler |
Story | Germany's first smart piggy bank is much more than just a piggy bank to put money in. It makes learning to save a child's play and modern while keeping the iconic shape and integrating new smart and digital features. Meaningful, playful elements and the accompanying app get kids ages 6-12 excited about saving money and help young parents with financial education in an increasingly cashless world. A high-quality feel and thoughtful details characterize the design of myPiggy. UX and Ul are optimized for ease of use. The optional app on the parental smartphone is used for in-depth interaction. |
Medientyp | Interaktiv |
Länge | |
Creative Director | Clemens Lango |
Creative Director | Andreas Gruyters |
Creative Director | Sascha Kirpal |
Creative Director | Martin Maczurek |
Texter | Maximilian Kortmann |
Texter | Alexander Schnepp |
Texter | Olga Potempa |
Art Director | Lukas Barrenstein |
Art Director | Thomas Kaplanek |
Art Director | Sonja Fritsch |
Agency Producer | Sebastian Staats |
Kundenbetreuung | Volker Selle |
Kundenbetreuung | Maro Rudolf |
Kundenbetreuung | Stefan Prilipp |
Kundenbetreuung | Janine Krämer |
Kundenbetreuung | Sami Qassiti |
9. AAMI / AAMI Rest Towns
Titel | AAMI Rest Towns |
Agentur | Ogilvy Melbourne |
Kampagne | AAMI Rest Towns |
Werbende | Suncorp Group |
Marke | AAMI |
Posted | Oktober 2021 |
Geschäftsbereich | Versicherung |
Medientyp | Case Study |
Länge | |
Executive Creative Director | David Ponce de Leon |
Creative Director | Lenna Boland |
Art Director | Axel Tagg |
Stellvertretender Creative Director | Tom Russell |
Group Account Director | Milly Scott |
10. NRMA / A Fire Inside (Trailer)
Titel | A Fire Inside (Trailer) |
Agentur | Thinkerbell Pty Ltd |
Kampagne | A Fire Inside |
Werbende | IAG |
Marke | NRMA |
Posted | März 2022 |
Geschäftsbereich | Versicherung |
Medientyp | Film-Trailer |
Länge | |
Strategy Team | Adam Ferrier |
Strategy Team | Jim Ingram |
Strategy Team | Paul Swann |
Strategy Team | Gerry Cyron |
Creative | Paul Swann |
Kundenbetreuung | Ruth Hatch |
Earned Media | Natalie Duncan |
Earned Media | Taylor York |
Strategy Team | Margie Reid |
Strategy Team | Katie Dally |
Script Writer | Nick Worthington |
Contributing Writer | Ebony Gaylor |
Creative | Billy Worthington |
Produktionsfirma | The Tuesday Club |
Designer | Matt Oak |
Produktion | Frith Armstrong |
Produktion | Rosie Grayson |
Cutter | Alex O'Shaughnessy |
Writer/Director | Justin Krook |
Writer/Director | Luke Mazzaferro |
Produktion | Michael Hilliard |
Produktion | Camilla Mazzaferro |
Produktion | Casey Ventura |
Produktion | Rob Galluzzo |
Produktion | Corey Esse |
Produktion | Jacqueline Maxted |
Produktion | Andrew Flakelar |
Produktion | Carla McGrath |
Direktor Fotografie | Josh Flavell ACS |
Cutter | Scott Walmsley |
Komponist | Matteo Zingales |
Medienteam | Sam Geer |
Medienteam | Chris Colter |
Medienteam | Simon Reid |
Medienteam | Andrew Morrill |
Medienteam | Elyse Foley |
Medienteam | Alison Bongailas |
Medienteam | Jessica Scott |
Medienteam | Nathan Vega |
Werbeleiter | Brent Smart |
Werbeleiter | Zara Curtis |
Werbeleiter | Raelene Metlitzky |
Werbeleiter | Ramana James |
Werbeleiter | Sally Kiernan |
Werbeleiter | Luke Farrell |
Werbeleiter | Caroline Hugall |
Werbeleiter | Anna Jackson |
Werbeleiter | Jaclyn Gordon |
Werbeleiter | Tom Dodd |
Werbeleiter | Lisa Jarvis |
Werbeleiter | Danielle Picker |
Werbeleiter | Luke Mortimer |
Werbeleiter | Keira McIntosh |
Werbeleiter | Amanda Wallace |
Werbeleiter | Alexandra Peard |
Werbeleiter | Simeon Bartholomew |
Fotograf | Matthew Abbott |
Writer | Shane Fitzsimmons |
Publizist | Geoff Blackwell |
Book Editor | Ruth Hobday |
Design Director | Cameron Gibb |
11. L'Oréal / Paywall Down
Titel | Paywall Down |
Agentur | WMcCann |
Kampagne | Paywall Down |
Werbende | L'Oréal |
Marke | L'Oréal |
Posted | Mai 2022 |
Geschäftsbereich | Kosmetika, Schönheitsprodukte & Parfüms |
Medientyp | Interaktiv |
Länge | |
Executive Chairman | Hugo Rodrigues |
Chief Executive Officer (CEO) | André França |
CCO | Mariana Sá |
Executive VP | Marcio Borges |
Creative Director | Ricardo Weitsman |
Stellvertretender Creative Director | João Resende |
Art Director | Bruno Mukai |
Art Director | Ana Rocha |
Texter | Andrea Lobato |
Texter | Humberto Nogueira |
Texter | Igor Pontes |
12. Coinbase / Less Talk, More Bitcoin
Titel | Less Talk, More Bitcoin |
Titel (Originalsprache) | The Big Game |
Agentur | Accenture Song |
Kampagne | Less Talk, More Bitcoin |
Werbende | Coinbase Global, Inc. |
Marke | Coinbase |
Posted | Juli 2022 |
Geschäftsbereich | Bankwesen, Finanzen, Recht & Versicherung |
Medientyp | Case Study |
Länge | |
Produktionsfirma | The Mill New York |
Executive Producer | Clare Melia |
Regisseur | Carl NORTON |
Regisseur | Dan Williams |
Creative Director | Jason Kreher |
Creative Teammitglied | Ragen Fykes |
Brand Practice Lead | Alex Woods |
Executive Producer | Leah Donnenberg |
13. BNP Paribas / First Aid for Humanity
Titel | First Aid for Humanity |
Agentur | VMLY&R Poland |
Kampagne | First Aid for Humanity |
Werbende | BNP Paribas |
Marke | BNP Paribas |
Datum der ersten Ausstrahlung/Veröffentlichung | 2022 / 4 |
Geschäftsbereich | Bank Services, Börsenmakler |
Medientyp | Internet-Film |
Länge | |
Regional Chief Creative Officer | Jaime Mandelbaum |
Chief Creative Officer | Dawid Szczepaniak |
Regional Creative Director | Piotr Osiński |
Texter | Adam Sierociński |
Art Director | Antoni Kamiński |
Texter | Zbigniew Marczak |
Strategy Director | Anna Klamecka |
Strategieplaner | Mateusz Cukierski |
Kaufmännischer Geschäftsführer | Agnieszka Winnik-Jaworska |
Communications Specialist | Szymon Slezak |
Etatdirektor | Agata Szybilska-Czech |
Kundenbetreuer | Karolina Abramowicz |
INFLUENCER LEAD | Malgorzata Slychan |
Produktionsfirma | Warsaw Witches Association |
Regisseur | Krzysztof Kiziewicz |
Regisseur | Maciej Szupica |
Direktor Fotografie | Jakub Burakiewicz |
Cutter | Tomasz Marjan Naruszewicz |
Filmproduzent/Produzent | Marta Berens |
14. HSBC / Vicious Circle
Titel | Vicious Circle |
Agentur | Wunderman Thompson UK |
Kampagne | The Homeless Bank Account |
Werbende | HSBC |
Marke | HSBC |
Datum der ersten Ausstrahlung/Veröffentlichung | 2021 / 6 |
Geschäftsbereich | Bankwesen, Finanzen, Recht & Versicherung |
Medientyp | Fernsehen |
Länge | |
Digital Media | Infectious Media |
Produktion | Knucklehead |
Cutter | Whitehouse Post |
Kolorist | MPC LDN |
Tonstudio | Grand Central Recording Studios |
Executive Creative Director | Tom Drew |
Creative Director | Mike Watson |
Creative Teammitglied | Craig Hunt |
Creative Teammitglied | James Humphreys |
Designer | Graham Channon |
Designer | Yoshi Okubo |
Designer | Bryan Riddle |
Designer | David Howard |
Designer | Daryl Yeoman |
Agency Producer | Sonny Botero |
Assistant Producer | Liberty Willison |
Creative Producer | Tom Lawrence |
Etat-Planer | Omar El-Gammal |
Etatdirektor | Luke Thornton |
Kundenbetreuer | Max Cain |
Kundenbetreuer | Olivia Taylor |
Kaufmännischer Geschäftsführer | Claire Chislett |
Medienagentur | Phd |
Regisseur | Siri Bunford |
Filmproduzent/Produzent | Matthew Brown |
Produktionsmanager | Cat Irving |
Herstellungsleiter | Becky Thompson |
Direktor Fotografie | Christopher Sabogal |
Production Designers | Tom Wales |
Production Designers | Stefanie Grieve |
Natricia Bernard | |
Cutter | Adam Rudd |
Kolorist | Matthieu Toullet |
Sounddesigner | Munzie Thind |
Titel | Lions Good News 2020 |
Agentur | Dentsu Inc. |
Kampagne | Lions Good News 2020 |
Werbende | NIKKEI Inc. |
Marke | NIKKEI |
Posted | März 2022 |
Geschäftsbereich | Bank Services, Börsenmakler |
Medientyp | Interaktiv |
PR Agency | Dentsu Public Relations Inc. |
Produktionsfirma | Shiftbrain |
Produktionsfirma | Rock'n Roll Japan |
Produktionsfirma | Pyramid Film Inc. |
Produktionsfirma | SPLUCK |
Planning/Creative Director/Writing | Reietsu Hashimoto |
PR/Writing | Tadashi Inokuchi |
Art Director | Hiroki Miyamoto |
Grafik-Designer | Masashi Fujiyoshi |
Motion Design | Wongeun Heo |
Project Management/Producer | Masaya Yamamoto |
Projektmanager | Mana Ohtake |