Business Creative Report

In partnership with KANTAR

The Most Creative Campaigns, Brands
and Agencies in Finance

 
EMPATHY AND CUSTOMER SERVICE WERE AT THE HEART OF THE INDUSTRY’S LEADING CAMPAIGNS.

The finance folk want to lend a helping hand. Insurance company Suncorp developed an almost indestructible house, and WeCapital devised an ingenious way of giving Mexican women access to bank loans. The “Touch Card” is similarly generous, allowing the blind and partially-sighted to differentiate between their cards via a simple yet life-changing design solution. It follows the brand’s previous “True Name” initiative, which helped McCann and Mastercard occupy three places in last year’s top five. Meanwhile, very different aspects of history were bought into play by HomeEquity Bank and the FTX crypto exchange, with the latter offering some Super Bowl humour.

Most awarded
campaigns, brands &
agencies in
Finance in 2022

Most awarded
campaigns, brands and
agencies in
Finance in 2022

CAMPAIGNS

Brand, Title, Agency
1
Leo Burnett, Sydney
2
DDB Mexico, Mexico City
3
Zulu Alpha Kilo, Toronto
4
dentsuMB, New York
5
McCann New York
6
Nord DDB STO, Stockholm
7
Thinkerbell Pty Ltd, Richmond
8
Cheil Germany, Schwalbach
9
Ogilvy Melbourne
10
Thinkerbell Pty Ltd, Richmond
11
WMcCann, São Paulo
12
Accenture Song, New York
13
VMLY&R Poland, Warszawa
14
Wunderman Thompson UK, London
15
Dentsu Inc., Tokyo

BRANDS

Brand
1 Suncorp
2 Mastercard
3 Progressive insurance
4 NRMA
5 WECAPITAL

AGENCIES

Name
1 Leo Burnett Sydney, McMahons Point
2 Thinkerbell, Surry Hills
3 Havas Boston
4 DDB Mexico, Mexico City
5 Zulu Alpha Kilo, Toronto

Watch

TitelOne House to save many
Agentur
Kampagne One House to save many
Werbende Suncorp Metway
Marke Suncorp
Datum der ersten Ausstrahlung/Veröffentlichung 2021 / 4
Geschäftsbereich Versicherung
Medientyp Internet-Film
Länge
Chief Creative Officer
Executive Creative Director
Texter
Art Director
Direktor Kreative Technologie
Direktor Kreative Technologie
TitelData tienda
Agentur
Kampagne Data Tienda
Werbende WECAPITAL
Marke WECAPITAL
Datum der ersten Ausstrahlung/Veröffentlichung 2022
Geschäftsbereich Bankwesen, Finanzen, Recht & Versicherung
Slogan 83% of women in Mexico have no credit history.
Story The vast majority of women in Mexico (83%) have no credit history, which prevents opportunities to start businesses or gain financial independence through loan applications. The women don’t have traditional credit cards or other records, but they do participate in loans through local shops. Created with DDB Mexico, the spot looks at an initiative by WeCapital. The investment firm launched Data Tienda, a financial information center that has collected credit information for millions of Mexican women through the accounts of local shopkeepers. The initiative has led to 23% of women receiving microcredits from banks in Mexico.
Medientyp Interaktiv
Länge
Chief Creative Officer
Creative Director
Creative Director
Creative Director
Creative Director
Developer
Cutter
TitelOrders Of Sacrifice (Film) 151s
Agentur
Kampagne Orders of Sacrifice
Werbende HomeEquity Bank
Marke HomeEquity Bank
Datum der ersten Ausstrahlung/Veröffentlichung 2021 / 11
Geschäftsbereich Bankwesen, Finanzen, Recht & Versicherung
Story Home Equity Bank sponsors the Royal Canadian Legion’s Remembrance Day initiatives. With the popularity of food delivery apps at an all-time high during the pandemic, we re-created WWII era field ration kits and made them available on DoorDash. All proceeds went to veterans in need. Historically accurate typography, paper stocks and package design were guided by references from the Canadian War Museum. A QR code drove to a guided unboxing video, including interviews with WWII veterans.
Medientyp Case Study
Länge
Chief Creative Officer
Executive Creative Director
Art Director
Art Director
Texter
Texter
Designer
Designer
Agency Producer
Kundenbetreuer
Kundenbetreuer
Kundenbetreuer
Werbeleiter
Werbeleiter
Werbeleiter
Werbeleiter
Werbeleiter
Medienmanager
Medienmanager
Medienmanager
Firmen-Kommunikationsmanager
Firmen-Kommunikationsmanager
Produktionsfirma
Regisseur
Regisseur
Filmproduzent/Produzent
Filmproduzent/Produzent
Direktor Fotografie
Redaktionsbüro
Cutter
Cutter
Post-Produktion
Kolorierung
Audioingenieur
Fotograf
Agency Zulu Alpha Kilo
Chief Creative Officer Zak Mroueh
Executive Creative Director Brian Murray
Art Directors Vic Bath, Michael Romaniuk
Copywriters Dan Cummings, Marco Buchar
Design Director Dejan Djuric
Designer Jackman Chiu
Agency Producer Tim Lynch
Account Team David Tremblay, Samantha Tang, Rob Feightner
Client HomeEquity Bank
Clients Yvonne Ziomecki, Vivianne Gauci, Erin Wilson, Niary Toodakian, Sonia Gill
Media Agency OMD, iQuanti
Media Team Dwayne Mataseje (OMD), Mitchell Cornelisse (OMD), Justin Lee (iQuanti)
PR Agency Weber Shandwick
PR Team Jacklyn Power, Jennifer Wasley
Production House Zulubot
Director Vic Bath, Dan Cummings
Production House Producers Mitch Cappe, Sarah Dayus
Director of Photography Kyle Chappell
Editing Company Zulubot
Editor Max Lawlor, Mitch Reed
Online Zulubot
Colour Grading Felipe Chaparro
Audio Engineer Dino Cuzzolino
Photographer Noah Mroueh
TitelDon't Miss Out
Agentur
Kampagne Don't Miss out
Werbende FTX
Marke Crypto exchange FTX
PostedFebruar 2022
Geschäftsbereich Online-Finanzdienste
Medientyp Fernsehen
Länge
Produktionsfirma
Redaktionsbüro
Audio-Postproduktion
Executive Creative Director
Creative Director
Art Director
Chief Creative Officer
Texter
Regisseur
Direktor Fotografie
Executive Producer
Cutter
Grafik-Designer
Leiter Strategie
Assistenzredakteur
Group Design Director
Music Producer
Mixer
Kolorierung
Kolorist
VFX Company
Musik
TitelTouch Card
Agentur
Kampagne Touch Card
Werbende Mastercard International
Marke MasterCard
Datum der ersten Ausstrahlung/Veröffentlichung 2022 / 3
Geschäftsbereich Kreditkarten
Story The core idea and mission of the Mastercard Touch Card campaign is reflected in our tagline, “A world designed for all of us, is Priceless.”Not only did the Touch Card introduce a new standard for financial inclusion, our 360° campaign reinvented the way we use a wide range of advertising media to reach our demographic on their terms. Our goal was to get the Touch Card into the hands of those who need it most – and to show the world what was possible when designing a campaign for the partially sighted and blind.The innovative solutions we developed are applicable far beyond the Touch Card campaign – and designed to make all future communications, retail experiences and environments more accessible for low vision people everywhere.Every part of our campaign was vetted extensively and endorsed by The Royal National Institute of Blind People (RNIB), VISIONS/Services for the Blind and Visually Impaired, and accessible design leader, IDEMIA.
Medientyp Case Study
Länge
Werbeleiter
Werbeleiter
Werbeleiter
Werbeleiter
Werbeleiter
Werbeleiter
Werbeleiter
TitelGet Smoooth Again
Agentur
Kampagne Get Smoooth Again
Werbende Klarna
Marke Klarna
Datum der ersten Ausstrahlung/Veröffentlichung 2021 / 6
Geschäftsbereich Bank Services, Börsenmakler
Medientyp Internet-Film
Länge
Post-Produktion
Redaktionsbüro
Brand Lead
Marketing Manager
Marketing Manager
Art Director
Art Director
Production lead
Produzent
Public Relations
Public Relations
Social
Social
Schauspieler
Talent Management
Ausstattung/Styling
Creative Director
Art Director
Produktionsfirma
Regisseur
Executive Producer
Produzent
Produktionsmanager
Direktor Fotografie
Assistant Director
Produktionsdesigner
Wardrobe Designer
Make-Up Artist
Hair
Casting
Produktionsfirma
Cutter
VFX Company No.8
VFX Supervisor
VFX Producer
Kolorist
Sound Design and Mix
Musik
TitelClimate Warriors (Trailer)
Agentur
Kampagne Climate Warriors
Werbende NRMA
Marke NRMA
PostedJuli 2021
Geschäftsbereich Versicherung
Medientyp Gaming
Länge
Mehr Informationen https://climate-warriors.squarespace.com/
Head Creative
Executive Creative Director
Lead Thinker- Earned
Thinker- Earned
Head Thinker
Leiter Strategie
Chief Marketing Officer (CMO)
Group Brand Strategy Director
Brand Strategy Lead
Creative & Innovation Specialist
Lead Thinker
Thinker
Thinker
Produktionsleitung
Agency Producer
Chief Creative Officer
Head Thinker- Earned
Director of Content & Customer Engagement
Marketing Director, Brand
Advisor, Corporate Communications
TitelmyPiggy – Germany's First Smart Piggy Bank
Agentur
Kampagne myPiggy – Germany's First Smart Piggy Bank
Werbende Volksbanken Raiffeisenbanken
Marke myPiggy
PostedJunI 2022
Geschäftsbereich Bank Services, Börsenmakler
Story Germany's first smart piggy bank is much more than just a piggy bank to put money in. It makes learning to save a child's play and modern while keeping the iconic shape and integrating new smart and digital features. Meaningful, playful elements and the accompanying app get kids ages 6-12 excited about saving money and help young parents with financial education in an increasingly cashless world. A high-quality feel and thoughtful details characterize the design of myPiggy. UX and Ul are optimized for ease of use. The optional app on the parental smartphone is used for in-depth interaction.
Medientyp Interaktiv
Länge
Creative Director
Creative Director
Creative Director
Creative Director
Texter
Texter
Texter
Art Director
Art Director
Art Director
Agency Producer
Kundenbetreuung
Kundenbetreuung
Kundenbetreuung
Kundenbetreuung
Kundenbetreuung
TitelAAMI Rest Towns
Agentur
Kampagne AAMI Rest Towns
Werbende Suncorp Group
Marke AAMI
PostedOktober 2021
Geschäftsbereich Versicherung
Medientyp Case Study
Länge
Executive Creative Director
Creative Director
Art Director
Stellvertretender Creative Director
Group Account Director
TitelA Fire Inside (Trailer)
Agentur
Kampagne A Fire Inside
Werbende IAG
Marke NRMA
PostedMärz 2022
Geschäftsbereich Versicherung
Medientyp Film-Trailer
Länge
Strategy Team
Strategy Team
Strategy Team
Strategy Team
Creative
Kundenbetreuung
Earned Media
Earned Media
Strategy Team
Strategy Team
Script Writer
Contributing Writer
Creative
Produktionsfirma
Designer
Produktion
Produktion
Cutter
Writer/Director
Writer/Director
Produktion
Produktion
Produktion
Produktion
Produktion
Produktion
Produktion
Produktion
Direktor Fotografie
Cutter
Komponist
Medienteam
Medienteam
Medienteam
Medienteam
Medienteam
Medienteam
Medienteam
Medienteam
Werbeleiter
Werbeleiter
Werbeleiter
Werbeleiter
Werbeleiter
Werbeleiter
Werbeleiter
Werbeleiter
Werbeleiter
Werbeleiter
Werbeleiter
Werbeleiter
Werbeleiter
Werbeleiter
Werbeleiter
Werbeleiter
Werbeleiter
Fotograf
Writer
Publizist
Book Editor
Design Director
TitelPaywall Down
Agentur
Kampagne Paywall Down
Werbende L'Oréal
Marke L'Oréal
PostedMai 2022
Geschäftsbereich Kosmetika, Schönheitsprodukte & Parfüms
Medientyp Interaktiv
Länge
Executive Chairman
Chief Executive Officer (CEO)
CCO
Executive VP
Creative Director
Stellvertretender Creative Director
Art Director
Art Director
Texter
Texter
Texter
TitelLess Talk, More Bitcoin
Titel (Originalsprache)The Big Game
Agentur
Kampagne Less Talk, More Bitcoin
Werbende Coinbase Global, Inc.
Marke Coinbase
PostedJuli 2022
Geschäftsbereich Bankwesen, Finanzen, Recht & Versicherung
Medientyp Case Study
Länge
Produktionsfirma
Executive Producer
Regisseur
Regisseur
Creative Director
Creative Teammitglied
Brand Practice Lead
Executive Producer
TitelFirst Aid for Humanity
Agentur
Kampagne First Aid for Humanity
Werbende BNP Paribas
Marke BNP Paribas
Datum der ersten Ausstrahlung/Veröffentlichung 2022 / 4
Geschäftsbereich Bank Services, Börsenmakler
Medientyp Internet-Film
Länge
Regional Chief Creative Officer
Chief Creative Officer
Regional Creative Director
Texter
Art Director
Texter
Strategy Director
Strategieplaner
Kaufmännischer Geschäftsführer
Communications Specialist
Etatdirektor
Kundenbetreuer
INFLUENCER LEAD
Produktionsfirma
Regisseur
Regisseur
Direktor Fotografie
Cutter
Filmproduzent/Produzent
TitelVicious Circle
Agentur
Kampagne The Homeless Bank Account
Werbende HSBC
Marke HSBC
Datum der ersten Ausstrahlung/Veröffentlichung 2021 / 6
Geschäftsbereich Bankwesen, Finanzen, Recht & Versicherung
Medientyp Fernsehen
Länge
Digital Media
Produktion
Cutter
Kolorist
Tonstudio
Executive Creative Director
Creative Director
Creative Teammitglied
Creative Teammitglied
Designer
Designer
Designer
Designer
Designer
Agency Producer
Assistant Producer
Creative Producer
Etat-Planer
Etatdirektor
Kundenbetreuer
Kundenbetreuer
Kaufmännischer Geschäftsführer
Medienagentur
Regisseur
Filmproduzent/Produzent
Produktionsmanager
Herstellungsleiter
Direktor Fotografie
Production Designers
Production Designers
Cutter
Kolorist
Sounddesigner
TitelLions Good News 2020
Agentur
Kampagne Lions Good News 2020
Werbende NIKKEI Inc.
Marke NIKKEI
PostedMärz 2022
Geschäftsbereich Bank Services, Börsenmakler
Medientyp Interaktiv
PR Agency
Produktionsfirma
Produktionsfirma
Produktionsfirma
Produktionsfirma
Planning/Creative Director/Writing
PR/Writing
Art Director
Grafik-Designer
Motion Design
Project Management/Producer
Projektmanager