| Titel | The Invisible Drive |
| Agentur | Jung von Matt AG |
| Kampagne | Invisible Drive |
| Werbende | Daimler AG |
| Marke | Mercedes-Benz |
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| Posted | März 2012 |
| Geschäftsbereich | Nur für Abonnenten |
| Slogan | Nur für Abonnenten |
| Story | Nur für Abonnenten |
| Medientyp | Internet-Film |
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| Art Director | J...s K...er Nur für Abonnenten |
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| Agency | J..g ..n Ma......ter Nur für Abonnenten |
0% Emission Car
Mercedes and its agency Jung von Matt have decided to promote a clean car with 0% emissions. What makes the specificity of this car is that it is almost invisible to the environment. So, they have decided to make it real in the street, everywhere, to the passers-by. How did they manage to make it? With n innovative technology with Leds and cameras. The Guerrilla marketing operation has been successful and has received several Cannes Lions including an Outdoor Grand Prix