A great Scots way of fundraising

von Maud Largeaud , AdForum

In order to help preserve the country’s historic monuments, the Bank of Scotland teamed with Visa to solve a modern problem. These days, hardly anyone has any loose change to drop into collection boxes when visiting important sites. So artists were asked to recreate two works of art – a portrait of Colonel William Gordon and a bust of the poet Robert Burns – with the addition of contactless payment systems. Not without a touch of humour, by the way. The artworks were respectively installed at Fyvie Castle and Burns’ cottage, enabling visitors to donate £2 with a simple touch of their credit cards. Thus boosting the coffers of the National Trust, which protects historic homes.