Drivers often put their parking ticket in the mouth as they drive off. Wrigley has decided to use this media to create a more pleasant experience in adding a layer of mint on the parking tickets together with the message “Surprising fresh taste”. This operation has been made to promote, with success, the new Extra polar mint gum.
| Titel | Mint Parking Tickets |
| Agentur | BBDO Düsseldorf GmbH |
| Kampagne | Mint Parking Tickets |
| Werbende | Wm Wrigley Jr. Co. |
| Marke | Extra Professional |
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| Posted | Mai 2011 |
| Geschäftsbereich | Nur für Abonnenten |
| Medientyp | Case Study |
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