Augmented/Reduced Reality

People disappear every day because of human rights violations,. But the general public has finally only a vague idea of what these people looks like. So Amnesty International has decided to make these disappearances more real to raise money to support its action. A big monitor installed in Munich Airport linked to a video camera showed people making the queue or waiting for their plane disappear. The tagline encourages people to make a donation and a QR Code shows some true stories.

TitelPeople Disappearances
Titel (Originalsprache)Menschen verschwinden
Agentur
Kampagne People Disappearances
Werbende Amnesty International
Marke Amnesty International

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PostedOktober 2011
GeschäftsbereichNur für Abonnenten
SloganNur für Abonnenten
Medientyp Fernsehen & Kino