Boxing clever for the key to space

von Maud Largeaud , AdForum

Lockheed Martin is an American defence and aerospace contractor where jobs really are rocket science. So it needs talents capable of exploring the final frontier of engineering. In order to find them, it sent a strange black room-sized box to a leading university. Intrigued, students were challenged to solve a series of brain-scrambling equations before they were given access to “the inside experience”. Once through, the winners disappeared into a black hole. No, we made that part up. They experienced a stunning planetarium show and were offered a chance to work at Lockheed Martin, giving their careers an awesome lift-off.