Decathlon’s gifts keeps on giving

von Maud Largeaud , AdForum

So how was your Christmas? Probably you noticed once again that the tots were happier playing with the wrapping paper than they were with their presents. But this year adults could get in on the act too, thanks to sports store Decathlon in Belgium. All the gifts bought in the store were wrapped in its signature microfiber towels – which whisk away perspiration – together with the elastic resistance bands that are used as exercise aids. In other words, recipients could take the wrapping to their next workout. Which may encourage them to stick to their new year’s resolutions, too.