The beeps that prevent scrapes

von Maud Largeaud , AdForum

Finding a parking place in the midst of the Christmas shopping season can be a nightmare. Even if there’s a slot in the multi-storey car park, you have to negotiate tight spaces and those infamous concrete pillars. In Denmark, for example, one out of three car insurance claims derive from accidents in car parks. Hence this solution from insurer DNB, its agency Try and outdoor contractor Clear Channel. They created a digital poster that can gauge distances and beeps when cars get too close. Safe parking guaranteed – thanks to a friendly insurance company.