| Titel | Alzheimer |
| Agentur | McCann Tel Aviv |
| Kampagne | Don't Forget Alzheimer |
| Werbende | EMDA |
| Marke | EMDA |
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| Posted | Januar 2011 |
| Produkt | Nur für Abonnenten |
| Geschäftsbereich | Nur für Abonnenten |
| Slogan | Nur für Abonnenten |
| Philosophie | Nur für Abonnenten |
| Medientyp | Case Study |
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| Creative Teammitglied | ..l R...v Nur für Abonnenten |
| Creative Teammitglied | E...d Wi.....ger Nur für Abonnenten |
| Creative Director | ..o B....or Nur für Abonnenten |
| Art Director | N..r I...ak Nur für Abonnenten |
The Registration process turns into a media for EMDA
EMDA is an Israeli foundation that supports those suffering from Alzheimer. In order to raise money with a small investment, EMDA and McCann would like to give you a glimpse of what it feels like to feel continuously lost, like the patients they support, with a banner promoting their message. When you forget your password and click to recover, this banner will lead you to their website where you can learn more about this disease and donate.