Tout commence avec un simple geste.

von Maud Largeaud , AdForum 22 September 2017

Afin d'annoncer les journées portes ouvertes des refuges de la SPCA (Society for the Prevention of Cruelty to Animals) l'agence Havas Genève a décidé de (re)créer le contact avec les animaux via une campagne d'affichage interactive. Reprenant le principe des livres à toucher pour les enfants, des affichages en relief, avec des silhouettes de chat et de chien ont été créées, leur pelage pouvant être caressé par les clients du plus grand centre commercial suisse dans lequel elles ont été exposées. A cela s'ajoutait de l'affichage digital afin d'inciter le public a aller pour trouver leur compagnon à 4 pattes

Über Havas Village Geneva

We have brought our talent – spanning all areas of  expertise – under one roof. We call these our Havas Villages. We have 69 Villages around the world, each designed to foster creativity and collaboration.
We have been in Switzerland since 1959, and we operate 2 Villages to address our market in all its complexity.
We believe that companies have a key role to play in solving the biggest challenges our world faces today – and every day we strive to operate responsibly for ourselves and our stakeholders.
We’ve set a company goal to become B Corp as a Group within the next 2 years and the mission of Havas Impact+, our sustainability programme, has long been to encourage our agencies to harness the power of creative ideas through action and communication to bring about positive change in society and help our clients become a force for good.
Havas Switzerland is organised into 4 business units: Havas Creative, Havas Sports, Havas CX & Havas Media, addressing the entire communication value chain.