We are experts in all aspects of client-agency relationships. We develop marketing strategy and brand positioning, using quantitative and qualitative research tools, and technology driven platforms. We work with agencies and marketers to design a more efficient process, and speed up cycle time. We assist clients with agency search and selection, and develop compensation arrangements that encourage collaboration and integration. Our approach is objective, audit based, collaborative and consensus building.
Avidan Strategy is the only marketing consultancy headed by a former head of a global agency and who also set on two boards of two of the biggest global agencies. As such our perspective is unrivaled. We are also the only consulting firm that offers client-side and digital expertise, innovation and product launch expertise, agency compensation expertise, and procurement expertise. This gives our clients the most rounded and most sophisticated offering.
Are all consultants the same?
More than any other reason, "chemistry" is by far the most important contributor to a successful relationship. Our selection process is designed to match agencies with clients based on our knowledge-based methodology.
Our process is collaborative, striking a balance between the client's needs to keep cost down and the agency's right to a fair profit. The process involves agreement to SOW and using a proprietary benchmark data points to guide clients on a fair compensation.
We believe that marketing procurement is one of the most essential activities of the company, as marketing is the biggest investment for many companies. Our approach helps shift the emphasis from "cost" to "value", from price-driven orientation to process-driven, striving for efficiencies and innovations that result in shared benefits.