Independent Agency Selection Insights

As we bring together local and global search and management consultants to meet for AdForum’s NYC Summit in April, we’re taking the opportunity to learn about about the marketing economy in their countries weiterlesen

The view from the consultant's desk in South Africa and the sub-Saharan region - in conversation with Johanna McDowell, Founder & CEO, Independent Agency Selection, and Managing Partner, SCOPEN Africa weiterlesen

 Reasons to use a consultancy to find your next agency weiterlesen

Where measuring the efficacy of an agency was once heavily slanted towards an agency’s execution of specific campaigns, today’s marketers are looking for hard metrics. weiterlesen

Expert intermediaries provide valuable benefits for both marketers and agencies, and the result of their input is visible across a number of important areas in a marketer-agency relationships. weiterlesen

Bringing two parties together without taking ownership of the service or result is an exercise in tightrope management and ensuring everybody wins. weiterlesen

Intermediaries have become more important than ever, and our scope has broadened to accommodate a number of operations companies would ordinarily have taken on themselves. weiterlesen

According to leading intermediary, AAR Partners in the US, by 2023 65% of media budget in the US market will be spent on digital platforms. weiterlesen

With the protocols demanded by Covid in an industry that can’t put operations on hold, intermediaries are far more involved than ever before in every area of the transition. weiterlesen

Creativity is no longer constrained to regions and intermediaries are free to find the best creative solution from a broader range of options. weiterlesen