R3 Boosts Global Media Leadership with Key Hire in EMEA

R3, the independent global marketing consultancy, has expanded its EMEA team with former Johnson & Johnson and Mindshare alumna, Kate Keane.

Keane joins R3 as Senior Consultant and was most recently Media and Operations Director for EMEA at Johnson & Johnson, where her role was to transform regional and local media operations into more agile ecosystems for content, media, analytics and digital commerce. Keane also brings extensive agency-side experience to R3, having led accounts at Mindshare and Ogilvy for brands like Cisco, Pfizer, Samsung and IBM.

“Kate brings deep experience in managing multi-layered business relationships by cutting through complexity,” says Greg Paull, Co-founder & Principal at R3. “We look forward to having her deliver effective and strategic solutions for dynamic brands and clients and increasing R3’s media capability in the region and globally.”

“As a truly global and independent consultancy, R3 offers me the unique and exciting opportunity to become a trusted advisor to world-class brands in a fast-changing marketing landscape,” says Keane. “My ambition is to bring new value to clients’ marketing and communications through comprehensive change management, streamlined operations and integrated campaigns.”