Reynolds & Fyshe is the leading, independent ad agency search consultant and performance evaluation service for marketers, advertisers and procurement in Canada.
We help our clients make the right choice through Ad Agency Search & Selection, Evaluation of the Value Delivery of key marketing communications services, Agency Compensation Negotiation and Relationship Management & Performance Evaluation, using a broad range of proprietary tools and processes.
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The senior partners, Dan Reynolds and Michael Fyshe have a personal and professional association that stretches nearly 25 years. The partners manage each search personally and combine senior management experience at both client and agency organizations.
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“Since 1987 we have focused our practice on key strategic marketing management services. Our ability to initially establish the right relationships, optimize them through evaluation and compensation agreements, and finally help sustain them for the long-term is a function of our unique insider knowledge, process know-how and industry benchmarking.
Our belief is that successful Client-Agency relationships are not magic: they are built carefully and collaboratively over time. Our approach to our marketing management processes continue to be refined through our extensive hands-on involvement with every client.”
Dan & Mike
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