Peter is the Founder of PinSeeker Consulting - a marketing consultancy dedicated to enabling marketing change that strengthens brands, deepens customer relationships and drives revenue for corporate clients and advertising agencies alike. Its core areas of focus include:
* Marketing Consulting (Brand positioning, brand strategy, brand vision workshops, etc)
* Performance Measurement (Brand trackers, customer satisfaction studies, focus groups and more)
* Agency Search (Proprietary process that identifies key selection criteria, builds internal consensus around those criteria, and brings the most qualified agencies to the table)
Key category experience includes: Automotive, building products, casual dining, clinical healthcare, consumer goods, franchise marketing, grocery, higher education, public broadcasting, quick serve restaurants, retail marketing, and senior care.