TitelI Want To…
Kampagne I Want To…
Werbende Universal Studios
Marke Universal Studios

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Über David&Goliath

We are David&Goliath, an integrated creative advertising agency. We’re a true challenger agency. It’s in our name and DNA. We believe there is a challenger in all of us. And that being a challenger is a mindset, not a market position. Our mission is to help inspire people and brands to embrace their challenger spirit to unleash their true potential. Our philosophy and guiding principle is Brave. Brave is having the courage to embrace who you are and live it every day. Brave is our filter for everything we do. From how we inspire our people to bravely take on their biggest fears, to the 10 Brave Ways that guide us, to Today, I’m Brave, the non-profit we created to inspire people all around the world. When your name is David&Goliath, you can’t help but live the challenger spirit every day. And we do this by developing ideas that challenge the status quo and defy category conventions. We help our clients step into their own bravery by taking smart, calculated risks in order to overcome their Goliaths and achieve greatness. 


Kia Uses Big Game Ad To Shine Light On Issue Of Youth Homelessness

This year, with more than 4.2 million young people experiencing homelessness in the U.S.1, the car company known to “Give It Everything” will use its big game advertising platform to give back in a meaningful way. For every yard gained during the game Kia will donate $1,000 to three charity partners dedicated to ending the issue of youth homelessness and transforming the lives of young people in need: Covenant House, Positive Tomorrows and StandUp For Kids. 

Kia’s “Yards Against Homelessness” initiative follows 2019’s creation of the “Great Unknowns” Scholarship, which was established to identify students who embody Kia’s “Give It Everything” spirit and help them pursue their academic goals.




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