TitelImportant Moments
Agentur
Kampagne Subaru 2019 Ascent
Werbende Subaru of America, Inc.
Marke Subaru of America

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Medientyp Fernsehen & Kino
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( .., Nur für Abonnenten
Senior VP of Marketing A..n B...ke Nur für Abonnenten
National Advertising Manager B...n Ca.....cci Nur für Abonnenten
Agency Ca.....ael L...h Nur für Abonnenten
Chief Creative Officer M...y S..n Nur für Abonnenten
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Creative Director, Writer T..y L...ie Nur für Abonnenten
Senior Art Director C...s Ca....rg Nur für Abonnenten
Head of Integrated Production ..e Gr......fer Nur für Abonnenten
Sr. Exec Content Producer B...n Ha....nn Nur für Abonnenten
Content Producer Za.....ah Z...er Nur für Abonnenten
Business Manager V...i O...s Nur für Abonnenten
Managing Director B..d Wi....ms Nur für Abonnenten
Account Director A..m C..w Nur für Abonnenten
Account Supervisor ..z J....ns Nur für Abonnenten
Director of Brand Planning B...na Sm....on Nur für Abonnenten
Brand Strategist Ga....la T...o Nur für Abonnenten
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Production Company E...h Nur für Abonnenten
Director M...in .e T...ah Nur für Abonnenten
Executive Producer M....sa Cu....an Nur für Abonnenten
Head of Production M...n Mu....ee Nur für Abonnenten
Producer St.....ie B...i Nur für Abonnenten
Editorial R..k P...r Sc....rs Nur für Abonnenten
Editor M...el E... N....en Nur für Abonnenten
Assistant Editor A..x .. ..u Nur für Abonnenten
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Shoot Supervisor J..n S....ey Nur für Abonnenten
Colour ..e M..., .Y Nur für Abonnenten
Colourist F...us M...ll Nur für Abonnenten
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Senior Colour Producer Ro....le B...n Nur für Abonnenten
Production Coordinator B...e R..e Nur für Abonnenten
Online/Mastering V..t S....os Nur für Abonnenten
Online Artist P..e O...n Nur für Abonnenten
Executive Producer A...da T....ts Nur für Abonnenten
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Mix Engineers ..n K...er &...; ..n J...en Nur für Abonnenten
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Executive Producer G....rs M...sk M....er Nur für Abonnenten
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Über Carmichael Lynch

We create the unfair ideas that give our clients the unfair advantage. The game-changers. The never-been-done-befores. The can-they-even-do-thats? Sometimes: they’re great big ideas that transform entire organizations. Sometimes: they’re nimble little ideas that hijack a conversation. Always, always, always: they have an outsized impact. Unfair ideas let us do more with less. They’re contagious. They’re talked about. One day, those ideas will be the norm, but today, they’re unfair. 

Neuigkeiten

Phil Mickelson Tees Up Friendship Advice in Ads for Amstel Light

This article originally appeared in Muse by CLIO.

You’re a middle-aged dude seeking advice about male friendships. Who can you turn to for sagely advice?

Phil Mickelson, of course!

The golf legend and holder of five major PGA titles counsels bros in a series of shorts for Heineken-owned Amstel Light. Lefty hangs out on a folding chair “In the Rough,” soaking up the shade, downing brews and dispensing guidance that tends to revolves around sharing Amstel Lights:

“Oftentimes, when a guy hits his ball into the rough, there’s something else in his life that is also astray,” the Mick quips at one point, adding: “A lot of a guys struggle with adult male friendships. I mean, not me. I’m Phil Mickelson.”

As we learn from the spots, he’s happy to help. Just don’t ask for his phone number. Phil Mickelson doesn’t play that game!

“Amstel Light, like many beers, is about friendship. But as we dug into that, we came upon an important insight: Many men of a certain age have a really hard time making friends,” says Josh Leutz, executive creative director at Carmichael Lynch, which developed the campaign as its first work for the brand. Max Sherman of Anonymous directed.

“In the Rough” broke wide on TV last weekend during the U.S. Open (which might prove Mickelson’s last as a player), but it was filmed pre-Covid and was slated to run on digital and social during the spring. That plan was scrapped owing to the pandemic-driven cancellation of global sports, including the Open, which had been scheduled for June.

Even so, CL kept Mickelson’s profile high in the interim with a cardboard cutout giveaway and by posting “In the Rough” online. Such efforts scored with distributors and fans, helping the campaign get fresh life on NBC and the Golf Channel when media dollars became available.

Mickelson’s intense, deadpan performance holds it all together. Lefty seems a tad on edge and perturbed throughout, an approach that suits the material to a T.

Going in, Leutz says he had no idea what comic skills, if any, Mickelson would bring to the table, “but he was incredibly kind and generous—and funny. He came prepared, knew all his lines, had great questions and thoughts on where to take things. Super quick. Super smart. He really stuck the landing on some challenging bits of dialogue on the first take.”

The post Phil Mickelson Tees Up Friendship Advice in Ads for Amstel Light appeared first on Carmichael Lynch.

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