| Titel | Female |
| Brief | While promoting an “anti-racism on public transport” message, the brief challenged us to create engagement with our passengers. To deliver on this, we organised branded photo booths in high footfall areas and asked commuters to "become part of the bigger picture". We took photos of over 1,000 commuters and then engaged the renowned artist Charis Tsevis to create big picture images from these smaller images.Using the heading "Join us on the Journey", also played to the fact all those appearing in the image, were in fact commuters. |
| Agentur | Focus Advertising |
| Kampagne | Join us on the journey |
| Werbende | National Transport Authority |
| Marke | Public Transport Behaviour 2018 |
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| Posted | November 2018 |
| Geschäftsbereich | Nur für Abonnenten |
| Slogan | Nur für Abonnenten |
| Story | Nur für Abonnenten |
| Medientyp | Presse & Publikationen |
| Creative Director | J..n W...h Nur für Abonnenten |
| Texter | K...n M...ay Nur für Abonnenten |
| Art Director | K...an B....an Nur für Abonnenten |
| Illustrator | C...is T...is Nur für Abonnenten |
| Typograf | M..k N...y Nur für Abonnenten |
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