CANAL+ - "Waiting Wins "

Havas Village Geneva

Havas Village Geneva Geneva, Schweiz

Awards

7599

Marke: CANAL+
Länder: Schweiz

Werbende: CANAL+

In Europe, particularly during peak periods, there’s a chance of up to 50 per cent that your flight will be delayed. Unless you’re reading a particularly good book, boredom and frustration are guaranteed. But French broadcaster Canal + and its agency Havas saw an opportunity. They created an app called Winning Delays, based on the data provided by airports. Users simply typed their flight number into the app, and it came up with a list of TV shows and movies that corresponded to the length of their delay. Half an hour? Time for a sitcom. Two hours? Congrats: you get a whole movie! And all totally free. The service was promoted via digital posters in the airport, where people could scan a QR code and download the app. Turning late into great, thanks to top quality content.
Titel	Waiting Wins
Titel (Originalsprache)	Retards gagnants
Brief	CANAL+ launched ”Waiting Wins” a creative data activation in the heart of Geneva airport. In real-time, all flight data is collected by the Airport and sent to the ”Waiting Wins” platform which detects and analyses all delayed flights. Then it broadcasts targeted messages related to passengers waiting times at all relevant boarding gates. To download the top-notch contents, passengers only need to go to the ”Waiting Wins” platform and enter their flight numbers. It only takes a few seconds to check flight data... then it generates an access code matching the length of the passenger’s delay to offer him tailored content for free.
Agentur	Havas Village Geneva
Kampagne	Waiting Wins
Werbende	CANAL+
Marke	CANAL+
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Posted	Dezember 2019
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Medientyp	Case Study
Länge	98 seconds
Creative Director	G....el M...on Nur für Abonnenten
Operations Direktor	Cami.........alle Nur für Abonnenten
Art Director	T...as La.....ade Nur für Abonnenten
Copywriter	P...al C....et Nur für Abonnenten
Junior Art director	..o Bo....me Nur für Abonnenten
Junior Art director	L...a C..s Nur für Abonnenten
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Über Havas Village Geneva

We have brought our talent – spanning all areas of  expertise – under one roof. We call these our Havas Villages. We have 69 Villages around the world, each designed to foster creativity and collaboration.
We have been in Switzerland since 1959, and we operate 2 Villages to address our market in all its complexity.
We believe that companies have a key role to play in solving the biggest challenges our world faces today – and every day we strive to operate responsibly for ourselves and our stakeholders.
We’ve set a company goal to become B Corp as a Group within the next 2 years and the mission of Havas Impact+, our sustainability programme, has long been to encourage our agencies to harness the power of creative ideas through action and communication to bring about positive change in society and help our clients become a force for good.
Havas Switzerland is organised into 4 business units: Havas Creative, Havas Sports, Havas CX & Havas Media, addressing the entire communication value chain.