In order to help preserve the country’s historic monuments, the Bank of Scotland teamed with Visa to solve a modern problem. These days, hardly anyone has any loose change to drop into collection boxes when visiting important sites. So artists were asked to recreate two works of art – a portrait of Colonel William Gordon and a bust of the poet Robert Burns – with the addition of contactless payment systems. Not without a touch of humour, by the way. The artworks were respectively installed at Fyvie Castle and Burns’ cottage, enabling visitors to donate £2 with a simple touch of their credit cards. Thus boosting the coffers of the National Trust, which protects historic homes. 


TitelTap the Past to Preserve the Future (Case Film)
Agentur
Kampagne Tap the Past to Preserve the Future
Werbende Bank of Scotland
Marke Bank of Scotland

Wollen Sie alle Credits sehen? dieser Beitrag ist nur für Abonnenten sichtbar

Abonnieren und unbegrenzten Zugang erhalten.

Inspirieren Sie sich an den kreativsten Arbeiten aus der ganzen Welt.

Datum der ersten Ausstrahlung/Veröffentlichung Nur für Abonnenten
GeschäftsbereichNur für Abonnenten
Medientyp Interaktive Outdoor Experience
Länge

Ähnliche Werbungen

Job Board

Assistant Professor (Teaching) Oregon State University
Corvallis, Vereinigte Staaten von Amerika

Neueste Werbungen