Titel | THE HERITAGE |
Brief | What do The Lord of the Rings, Claude Monet, 35 Nobel Prize winners and the first step on the moon have in common? Simply the use of ZEISS lenses. This is the story of "The heritage", a film about our eyes, the care of ZEISS lenses, and the fabulous history of the brand: 175 years of technological innovations, from the Earth to the Moon, from Giverny to Hollywood, from school benches to Nobel prizes.ZEISS DNA is constant innovation at the service of its customers, whether they are consumers, opticians, health professionals... And after several years of communication on new innovative products, we revealed the incredible heritage of the brand, concentrated in the technology of ZEISS lenses.This brand film is not a self-congratulation but a questioning of the viewer through the voice-over. It immerses him into the brand's history and delivers it in a very contemporary and spectacular way. |
Agentur | DENTSU CREATIVE |
Kampagne | THE HERITAGE |
Werbende | Zeiss Vision Care |
Marke | ZEISS Brand |
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Posted | November 2021 |
Geschäftsbereich | Nur für Abonnenten |
Story | Nur für Abonnenten |
Medientyp | Fernsehen & Kino |
Entrant Company | g..o Nur für Abonnenten |
Executive Art DIrector | Se.....en Z...NI Nur für Abonnenten |
Art Director | A...he R....UL Nur für Abonnenten |
Copy Writer | R..y H....DJ Nur für Abonnenten |
TV Producer | D...e .e BR......LLE Nur für Abonnenten |
Production Company | B..E P...S Nur für Abonnenten |
Producer | J...e MI....IN Nur für Abonnenten |
Directors | F..d ..d T...y Nur für Abonnenten |
Production Director | G....el CH.....NDE Nur für Abonnenten |
Photo Director | M...i L...RT Nur für Abonnenten |
Post Production | M...RT Nur für Abonnenten |
Post Producer | C...ine S..NÉ Nur für Abonnenten |
Sound Design | K...S Nur für Abonnenten |