TitelPosition 12
BriefWe created a series of posters in A1, A2, and A3 format, which were based on 30 unique illustrations. We took flat illustrations as the main style and added some shadows for volume. This solution allowed us to perform several tasks at once. First, sex is a hot topic, and we could not look obscene. We needed to show sex, but so as not to infuriate the more conservative older generation. Secondly, minimalism has allowed us to be closer to young people, because it surrounds them everywhere: in third-wave cafes, clothing, and mobile games. We chose white as the background color. It best conveys purity and helps focus people's attention on the central blue object of the composition.
Agentur
Kampagne Do It Your Way. Do It Safe Way
Werbende PrEP
Marke PrEP

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PostedNovember 2022
GeschäftsbereichNur für Abonnenten
StoryNur für Abonnenten
Medientyp Presse & Publikationen
Creative Director S...ii M...k Nur für Abonnenten
Art Director I..a A....va Nur für Abonnenten
Designer Vo.....yr K...yk Nur für Abonnenten
Texter S...ii M...k Nur für Abonnenten
Filmproduzent/Produzent D...a And.......enko Nur für Abonnenten
Director of Creative Services I..a Po....na Nur für Abonnenten

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