Campaign Brief Asia - "Surgeons"

Every hotel chain, minor and major, has a loyalty program with multiple tiers of membership.
And every single one offers the same kind of rewards such as complimentary breakfasts,
free room upgrades, late check-in and check-out privileges, priority bookings – the list goes
on.

Artotel Group, a major hotel chain in Southeast Asia, decided not to just add to the list.
Instead, they added a whole new tier to their Wanderlust program.

Introducing the Rockstar Status. The first-of-its-kind loyalty program where they reward their
most loyal guests with a night where anything goes. And they mean anything.

However, there is one condition to achieving Rockstar Status. Members will have to prove
their loyalty – by staying at the hotel for one hundred and twenty nights. Yes, it sounds like a
big ask. But one has to aim for the skies to reach the stars. Plus, guests will still enjoy the
very best amenities, customer service, accommodation, and benefits, every step of the way
on the road to achieving Rockstar Status.

According to Artotel Group CEO Erastus Radjimin: “Of all my years in the hospitality line, I’ve
yet to see any hotel do something like this. At least, not voluntarily. This hotel membership
brings the rockstar in you to life to have fun like never before!”

When asked why such an extreme strategy was decided upon, he said: “Artotel Group has
always gone above and beyond for our guests. As a hotel chain that celebrates creative
hospitality, we believe rewarding our loyal guests with a night to fulfil their wildest dreams
aligns perfectly with our philosophy. We want them to have an experience that they will never
forget.”

Nicolas Courant, Chief Creative Officer, Ogilvy Singapore said: “ARTOTEL is a brand that
truly believes in adding a creative touch to the hospitality business. In the past, we helped
them create a safe haven for Chinese gamers. This year, we’ve worked with them to take
their loyalty program to the next level.”

The Artotel Wanderlust program is welcoming every member to join the race to become a
rockstar. Learn more about their program here. (*Terms and conditions apply.)