Our Manifesto

If your clients are fucking up the planet, what can you do?

Find someone who’s unfucking the planet – in the exact opposite way to your clients – and give them your time pro bono

Call it karmic offsetting.

The big brands have all the money, and all the power. They pay us to create desire. We know how to make people want more, more, more.

The result is a planet on fire, oceans full of plastic, animals going extinct – ad people didn’t create this state of affairs, but we sure helped. We have powerful skills. We’re persuasive.

This is our superpower.

We’re not here to berate you, and make you feel bad about yourself or the industry. You’re nice, good people who have values and ethics and you’re charming and fun.

So help save the planet by using your superpower for good.

There are many organisations and campaigns who need you. They don’t have the money and resources of your clients.

It’s like they’re riding a bicycle in a Formula 1 race. And it’s hurtling towards destruction for all of us.

You can help stop it. The big brands only sound good because they use people like us to help them. We make their Formula 1 cars for them. Without us, they’d have a Raleigh Chopper at best.

With our help, the companies who are heating the planet, killing the animals, burning the forests and filling the oceans with plastic sound reasonable, caring and concerned, while they carry on as before. Governments make promises, but go on subsidising fossil fuels and plan to extract more.

The people who are trying to stop them sound shrill and powerless. They don’t have our powers of persuasion and they can’t afford them.

They can if we give them pro bono.

Please use your superpower pro bono mundi. For the good of the world.

Ad agencies sometimes work free for people in need.

We are all in need.

All the people, all the animals, all the plants, the bugs and mushrooms, the whole lot. Our planet, our Earth.

Do this now:

1) Find an organisation that’s fighting to save the planet – acting against the damage your clients are doing

2) Give them your time, energy and skills

3) Share what you’re doing here and encourage others to act

We can do this. We can turn things round, but we can’t wait.

You decide who you should help. We’re not political, but we know we will be accused of it. We’re on the side of the Earth, our children and our grandchildren, for every living being, against the biological and social destruction we can plainly see all around us.

We helped cause it. Now help fix it. We can, together. Ludicrous optimism? No. We’ve seen the power of advertising. Imagine if it were put to good use.

Do it for love of this Earth.

Pro Bono Mundi. For the good of the world.