Top-Interviews aus der Werbebranche
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GMR Marketing makes a commitment to environmental protection through creativity
Fran Sutter, GMR's Vice President of Client Services, speaks on making the eco-conscious journey accessible through realistic and authentic... weiterlesen
On the road to better sustainable practices, every little initiative can help
RAPP's Strategy Director, Chloe Farzulla, delineates the agency's strategy to advising clients on eco-conscious work. weiterlesen
Pooja Dindigal, DEPT: "Our commitment to sustainability isn't just a checkbox—it's deeply ingrained in everything we do."
Catching up with Pooja Dindigal, the Global Head of Impact at certified B-corp DEPT, she proves that by working together, the advertising industry... weiterlesen
Ogilvy is creating a better future for our our people, planet, and communities through creativity
A pioneer who loves to explore new strategic frontiers, Carol Stickler of Ogilvy New York advises businesses on the many ways to unlock growth from... weiterlesen
Molly Hop, Havas Market: "Ultimately, consumers want a seamless shopping experience that spans both the brick and mortar and digital world."
Molly Hop, EVP, Havas Market at Havas Media Network, expands on the growth of retail media spend and the opportunities this presents for the... weiterlesen
Tamara Alesi, Mediaplus: "Shopping experiences must be frictionless, and convenient across multiple channels."
Chatting with Tamara Alesi, CEO of Mediaplus North America - a Serviceplan subsidiary - , we learn more about integrating online and offline... weiterlesen
Retail media growth transforms linear customer buying journeys
Speaking on the growth in retail media, Marco Pelà identifies key elements to creating a more flexible shopping experience for customers. weiterlesen
Steph Thomas, VCCP: "The growth in retail media benefits everyone."
Steph Thomas, Business Lead, Retail Experience at VCCP, delineates the opportunities for brand affinity and loyalty that lie in Emotional... weiterlesen
Retailer data is essential to the modern customer buying journey
What is the cause of this unexpected growth in retail media spend? Lesley Myers-Lamptey, Head of Commerce Strategy at mSix&Partners - the joint... weiterlesen
Shruti Tiwari, Ogilvy: "The interconnectivity of brands’ ability to reach consumers has become even more paramount."
Shruti Tiwari weighs in on the expansion of retail media and the opportunities this creates for brands. weiterlesen