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When creativity meets e-commerce
When you go online to buy something, the least you expect is that the purchase is easy and the required item shows up. But a brand is a complex and... weiterlesen
Rémi Babinet: Visions of A Greater Paris
Paris is bigger than you think. BETC founding chairman Rémi Babinet is involved in two parallel projects that aim to combat the “Venice-ization” of... weiterlesen
Manor elves, a birth and christmas with BETC
Manor elves are the guardians of Christmas magic. They are back for the third year in a row. Marie-Eve Schoettl and David Soussan, Creative... weiterlesen
Conversation with Bouygues Telecom's Santa and BETC Paris
A little girl gets Santa's phone number and keeps the link until christmas. That is Bouygues Telecom TVC explained to us by Marie-Eve Schoettl and... weiterlesen
David Martin Angelus, BETC & the French Touch
David Martin Angelus is Global Creative Director at BETC Paris. But he is Spanish/American/Cypriot. It gives us the occasion to talk about his... weiterlesen
The Dad and a Perfect Music for an Unforgettable Christmas by BETC
A father-son relationship through dancing. That's the new christmas campaign for Bouygues Telecom, explained to us by the creative team, Rémy... weiterlesen
"The Gift" and the Elf by BETC
"Christmas is for enjoying even more". Thanks to Marie-Eve Schoettl and David Soussan, creative directors at BETC, we can enjoy the second Manor's... weiterlesen
HEADLINE MAKERS: STÉPHANE WARGNIER, PETIT BATEAU
French children’s wear brand Petit Bateau has a colourful and kinetic new ad. We spoke to its top image maker Stéphane Wargnier about kids,... weiterlesen