Top-Interviews aus der Werbebranche
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"Generative AI can help feed the idea, but it’s never the idea itself.": Jamie Venorsky, Marcus Thomas LLC
In the latest installment of our AI series, we chatted with Jamie Venorsky, Partner/Chief Creative Officer at Marcus Thomas LLC, on using AI to... weiterlesen
"We’re still showing a very narrow view on who parents are today. It’s time to cannonball into reality.": Jenny Glover, Zulu Alpha Kilo
While strides have been made in showcasing diverse portrayals of family units in advertising, there is still a ways to go. Checking in with Jenny... weiterlesen
"Adapting to inclusivity around parenting is a holistic approach": Eric Schoeffler, Havas Germany
Eric Schoeffler, Chief Creative Officer at Havas Germany & Executive Creative Director at Havas Europe, fills us in the balancing act of... weiterlesen
“You have to be comfortable with chaos”: David Lubars, BBDO
In the wake of the pandemic, I thought it was high time to check in with BBDO’s chairman and chief creative officer, David Lubars, to see how the... weiterlesen
Sandra Bold, Wunderman Thompson: "Try things without worrying about the outcome. You'll make it work somehow."
“I wasn’t only determined to work in advertising,” says Sandra Bold, “I wanted to be a big name in advertising.” Having just taken on a new role as... weiterlesen
Creativity through closeness: Jessica Apellaniz, Ogilvy Latina
The Chief Creative Officer of Ogilvy Latina reveals the approach that drove growth and awards recognition weiterlesen
Antoni: building bespoke agencies for brands
Antoni CCO Matthias Schmidt takes us inside the German agency group with a highly unusual business model. weiterlesen
Earning a meaningful role: McCann Worldgroup
McCann Worldgroup was Network of the Year at the Epica Awards for the fourth time in five years. We asked Suzanne Powers, President & Global Chief... weiterlesen
Getting Back to the Basics: Ben Golik, M&C Saatchi Group
Their titles may now vary, from writer/art director to experience designer/content creator, but the alchemy of challenge and collaboration remains... weiterlesen
Everyone Has a Role to Play: Steve Aldridge, Wunderman Thompson UK
I think it’s a real strength that creatives at all levels interact, present and engage with clients today. weiterlesen