Top-Interviews aus der Werbebranche
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Caroline Kilgour, Lifelong Crush: "Our team is on a mission to create lasting impressions with audiences for brands."
An innovative and strategic thinker with the ability to achieve superior results through communication, relationship and consensus building skills,... weiterlesen
Girl&Bear, VCCP’s content creation studio, delivers ‘craft without compromise’ through integration and sustainability
In the latest installment of our series that dives into the world of production, we chatted with Claire Young, Managing Director, at Girl&Bear,... weiterlesen
Your customer is now your audience
In the latest of our interview series exploring the intersection between content, culture and marketing, we chatted with Quynh Mai, Founder and CEO... weiterlesen
Creativity is how you adapt the information to the medium
Erin Christman, Content Specialist and Writer at Nelson Schmidt, explains how flexibility and insight are the keys to making great content that... weiterlesen
Advertising is about saying, content is about doing
Laura Semple, Chief Strategy Officer at Conill, explains the value in exploring subcultures to get to know your audience, and understanding the... weiterlesen
Content creates a connection
BETC Fullsix's Isabelle Champigneulle, Head of Conversation Générale, explains how to stand out when creating content. weiterlesen
Culture is King. Content is merely its mirror
Creative Lead at Wunderman Thompson UK, Joe Gowdridge, explains how culture is the real driver of content and the importance in choosing the right... weiterlesen
The idea is the glue
We connected with one of the most awarded creatives in the industry, Jenny Glover, Chief Creative Officer at Juniper Park\TBWA, on the intersection... weiterlesen
Always keep a weather eye on the prevailing industry winds
We chatted with Grace Farag, Associate Creative Director at RAPP, about content bridging the gap between audience and brand, and how to practice... weiterlesen
Thailand's Yell Advertising leans into the many faces of content to create meaningful brand experiences
Yell Advertising's Digital Content Creator, Phitchayut Chaodeekornphan, and Senior Strategic Planner, Parichaya Mahakkapong, weigh in on... weiterlesen