Top-Interviews aus der Werbebranche
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Carola Bracci, Ogilvy Italy: "Today’s consumers want to be heard for their unique point of view and want brands to deliver contents that resonate with it."
Carola Bracci, Head of Social at Ogilvy Italy, weighs in on their integrated framework for resonating with younger generations. weiterlesen
Edgardo Melgar, Ogilvy Honduras: "A creative idea can come from any source, but it can always be enhanced through our PR capabilities."
Sitting down with Edgardo Melgar, Head of Communication and Strategy at Ogilvy Honduras, we analyze the Ogilvy network's innovative use of creative... weiterlesen
Amplify is on a mission to push the cultural landscape forward
Chelsea Mtada, Creative Strategist at Amplify and Stacey Stollery, People & Culture Director at Amplify, speaks on the agency's social mission “To... weiterlesen
Embrace the medium in a natural way
Lori Martin, VP and Group Creative Director at INNOCEAN USA, delves into some tips on creating content that is authentic to the brand's value and... weiterlesen
Creativity is how you adapt the information to the medium
Erin Christman, Content Specialist and Writer at Nelson Schmidt, explains how flexibility and insight are the keys to making great content that... weiterlesen
Flexibility is Key
Tony Lederer, Chief Strategy Officer at The&Partnership, walks us through the ins and outs of creating authentic experiences between brands and... weiterlesen
R/GA is on a mission to “design for a more human future”
Erik Oster, Editor of FutureVision and Associate Director of Marketing and Communications at R/GA, and Victoria Stapley-Brown, Manager,... weiterlesen
Culture is King. Content is merely its mirror
Creative Lead at Wunderman Thompson UK, Joe Gowdridge, explains how culture is the real driver of content and the importance in choosing the right... weiterlesen
Content is the medium that gives a voice to brands
Meg Riley and Dustin Johnson of MullenLowe US, walk us through their approach to adapting to new mediums, anticipating the audience's needs, and... weiterlesen
Thailand's Yell Advertising leans into the many faces of content to create meaningful brand experiences
Yell Advertising's Digital Content Creator, Phitchayut Chaodeekornphan, and Senior Strategic Planner, Parichaya Mahakkapong, weigh in on... weiterlesen