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Shayne Millington: The Superpower of Generosity
It’s not often that a single agency manages to reap two major prizes from a roomful of skeptical journalists. McCann New York pulled off the coup... weiterlesen
Javier Campopiano: "Human creativity will always prevail"
“AI is being greeted with a mixture of excitement and fear. There are issues of intellectual copyright, there are worries about how it’s going to... weiterlesen
For Salomon, a natural solution
The sports brand and DDB Paris created an unusual campaign that brought consumers back down to Earth. We talked to the agency. weiterlesen
Barbara Paloc: The persistence of vision
Even on a video screen, Barbara Paloc fizzes with energy, as well as a pleasant sense of irony. Useful attributes for leading a creative team –... weiterlesen
Unpacking the magic of sunrise for Delsey.
Fred & Farid NY and Delsey Paris connects 24 influencers in 24 distinct destinations and 24 time zones for a unique moment: the sunrise. We talked... weiterlesen
Hope&Glory PR: Not only different, but better
When I asked a fellow journalist who writes about PR for the name of the most creative agency in the UK, he gave me two names. The first was... weiterlesen
VMLY&R: The Art of Connection
A creative and a CEO explore their contributions to a network's creative legacy. Says Jaime Mandelbaum: "A creative idea can’t just exist in a... weiterlesen
Creativity and collaboration are key components to modern PR functionality
Tony DiZinno, Public Relations Senior Account Executive at Nelson Schmidt Inc., speaks on the evolving intersection of PR and creativity: thinking... weiterlesen
Mark Whelan, Havas: "It’s not about outsourcing creativity, it’s about bringing other collaborators/sparring partners into the process."
Chairman and Chief Creative Officer at Havas, Mark Whelan, delineates the agency's strategy to implementing AI tools and navigating its limitations. weiterlesen
Bas Korsten, Wunderman Thompson: "Instead of just talking about ‘creativity’, we talk about ‘inspiration’."
It seems barely a click of the fingers since Bas Korsten was made Global CCO at Wunderman Thompson at the beginning of 2020. Bas has now had... weiterlesen