Top-Interviews aus der Werbebranche
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Using data to solve a refugee crisis
Europe hadn’t seen anything like it for more than 80 years. A mass migration of refugees, pouring across the Polish border from Ukraine as they... weiterlesen
Bill Williams, The Miller Group: "We believe content is as important as channel."
Bill Williams of The Miller Group speaks with us on how agencies are reaching out to Generation Z and younger audiences in all realms - including... weiterlesen
Mégane Perret: The power of influence
When brands want to cozy up to consumers – particularly younger ones – they’re increasingly likely to use social media. So it makes sense that... weiterlesen
Emmanuel Debuyck, AdWanted: “We remain completely counter trend”
AdWanted is not just a media group – it’s a symbol of what you can achieve, as an entrepreneur, when you hit rock bottom and start again from... weiterlesen
Guillaume Olivieri: “Technology is a stage for theatrical experiences”
Brands need to ensure that their digital interactions with customers are well-designed, fluid and enjoyable. Enter Dentsu Creative. weiterlesen
Scholz & Friends: Inventing a new code for rescue workers
If you take the highway fairly regularly, you’ll have noticed the phenomenon of traffic jams caused by motorists slowing down to look at... weiterlesen
An app to keep the intimate private
In the latest Epica Awards case study, we talk to Wunderman Thompson Belgium ECD Manuel Ostyn about the edgy app that won the Digital Grand Prix. weiterlesen
Tapping into the Frequency of Culture: Andrew Roth, GenZ Designs
Reaching Gen Z is about understanding the seesaw that is culture. weiterlesen
André Felix of WhatsApp: Keeping Creativity Real
The global creative director of WhatsApp (and PHNX awards juror) talks innovation, emotion, and breaking the screen between physical and digital. weiterlesen
FWA Founder On Why He's Selling Awards Program
We talk to Rob Ford about the history of his FWA digital awards and his decision to step aside. weiterlesen