Top-Interviews aus der Werbebranche
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Meet Your Customers Where They Are: Andy Semons, IPNY
The healthcare industry has already been gearing up to meet the increased demand for mental health care by increasing access to services and it’s... weiterlesen
Humanizing the Process: Tom Steadman, IPNY
The harsh reality of the post-COVID virtual pitch process is that much of the showy gamesmanship of “The Pitch” has been diminished... weiterlesen
Magic Is Hard to Explain: Bruce Lee, Founding & Chief Creative Partner, IPNY
The secret to a great creative partnership is who you click with: who you can talk with easily, who makes you laugh, who you learn from – the same... weiterlesen
We're Just People After All: Andy Semons, IPNY
LGBTQ+ marketing is a real need. We eat, shop, wash our clothes, brush our teeth and buy consumer durables just like everyone else. weiterlesen
The Center of Culture & Diversity: IPNY's Jill McClabb Shares Her Love for NYC
The city inspires me every day. If you’re ever in a rut, hop on a subway where you can explore new places and interact with different people. weiterlesen
The Road Map to Brilliance: IPNY's Andy Semons on the Role of A Strategist
"Understanding what people truly think and feel, how they express themselves and how they make choices, is a joyful thing for me." weiterlesen
The Business of Persuasion
IPNY's Bruce Lee gives his thoughts on philosophy, emotion, and persuasion weiterlesen
A Copywriter Speaks for Himself
Bruce Lee opens up about what it’s like to be a copywriter weiterlesen
Time to Change: Jill McClabb, Founding Partner and Creative Director, IPNY
The industry is still a good ol’ boys club but women are beginning to break through the glass ceiling. weiterlesen