Top-Interviews aus der Werbebranche

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Die einflussreichsten Kreativen, Agenturleiter und Kunden reden über ihre Arbeit, ihre Inspiration und Ihren persönlichen Werdegang in der Werbung.

Neue Interviews

Perspectives

It’s easy to get the impression that most people who handle influencer marketing at agencies are only one job into their career. But Crystal...  weiterlesen

Headline Makers

“AI is being greeted with a mixture of excitement and fear. There are issues of intellectual copyright, there are worries about how it’s going to...  weiterlesen

Headline Makers

McCann Worldgroup was Network of the Year at the Epica Awards for the fourth time in five years. We asked Suzanne Powers, President & Global Chief...  weiterlesen

Headline Makers

Amidst a globetrotting success story, award-winning creative Emiliano Gonzalez De Pietri has returned to Madrid to take up a dual role at McCann's...  weiterlesen

Point of View

At McCann Worldgroup, creativity is seen as integral to business success. But with the industry in flux, how will the role and meaning of...  weiterlesen

Creativity

"The strongest network is you". Filip Kukla, Group Creative Director at McCann Prague explains us how they adapt this Vodafone tagline to Christmas...  weiterlesen

Exclusive

The President of McCann Worldgroup Europe discusses the network’s peak performance in 2019 and considers the year to come.  weiterlesen

Creativity

Kevin the Carrot is back for a new adventure for Aldi's Christmas campaign. We had the chance to sit with Jamie Peate, Global Head of Retail...  weiterlesen

Creativity

The campaign seeks to be part of the Halloween conversation in an organic way, while at the same time, telling Colombia the immense variety of...  weiterlesen

Creativity

After 20 years, iconic American Beauty’s bag keeps polluting the Earth.  weiterlesen

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