Top-Interviews aus der Werbebranche
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Markus Noder, Serviceplan: “The US market is arguably one of the most difficult to break into.”
Germany’s Serviceplan Group recently strengthened its position in the US by creating Serviceplan Americas. Andrew O’Dell and P.J. Pereira of the... weiterlesen
Carole Giroud, Serviceplan Group: “We bring a human dimension”
Carole has helped oversee the consolidation of Serviceplan Group’s House of Communication in France. The HoC comprises Serviceplan (creative),... weiterlesen
Born Integrated, Growing Up Creative
Serviceplan’s global CCO Alexander Schill reflects on the group’s 50th anniversary. weiterlesen
Find your inner child with Penny market and Serviceplan Campaign
This Christmas, PENNY is inviting adults to revisit their childhood. Christoph Everke, Creative Managing Director of Serviceplan Campaign gave us... weiterlesen
Holiday Campaign Interview: The Path
"The biggest challenge though was to really touch people inside without getting cheesy' weiterlesen