There’s a strange joy in constantly asking ‘why do you do that?’ weiterlesen
A good strategist should help the client make business decisions, work together with media partners and think about the whole communication ecosystem. weiterlesen
Everyone else on your team will cover off on the other details but a great strategist is one who sees things in multiple perspectives and has an... weiterlesen
It’s not enough to identify all of the opportunities — you also have to dig into whether or not they make sense. weiterlesen
Stay curious, think critically, and put your ego aside. weiterlesen
In a nutshell: A good strategist is able to reduce complexity with precision while being inspirational and opening new worlds at the same time. weiterlesen
Seeing an idea that you supported go live in the world is the best feeling. weiterlesen
I have this feeling that I am doing the brave thing. The sole purpose of life is to pass on what we’ve learned. weiterlesen
How strategic planning can help brands battle the virus. weiterlesen
With how quickly our current situation with COVID-19 is changing it is more important than ever to keep your pulse on what is happening in culture. weiterlesen