Top-Interviews aus der Werbebranche

Der beste Ort, um die kreativsten Köpfe der Werbebranche zu treffen und von ihnen zu lernen.
Die einflussreichsten Kreativen, Agenturleiter und Kunden reden über ihre Arbeit, ihre Inspiration und Ihren persönlichen Werdegang in der Werbung.

Neue Interviews

Point of View

Like candidates, brands must appeal to consumers through both strong substance and clear values.  weiterlesen

Point of View

That’s why I love this agency because we believe in cultural fluidity – that at the end of the day, we’re all multicultural. Race, gender,...  weiterlesen

Point of View

I guarantee the answers you’re looking for aren’t under your roof.   weiterlesen

Point of View

Sometimes the answer lies not in talking but listening, asking the right questions, and then hearing what isn’t being said.  weiterlesen

Point of View

I think any good strategist should be sought after by creatives and account folks whenever there’s a problem that needs fixin’.   weiterlesen

Point of View

Bring the logic but don’t forget the magic.  weiterlesen

Point of View

RP Kumar, SVP of Strategy at RAPP NYC shares his view on how the roles of a Strategist has evolved and what it takes to make it in today's landscape.  weiterlesen

Point of View

I believe a good strategist will continue to utilize the breadth of data points readily available, but also humanize the story.  weiterlesen

Point of View

If you aren’t interested in pushing boundaries, if you don’t care about why things work the way they do then it will show in your ideas.  weiterlesen

Point of View

But when it comes to empathizing with the everyday consumer, nothing beats spending time with them in person.  weiterlesen

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