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Discovering the Unknown
The old models have created stifling brand bureaucracy and have now become either confusing and contradictory or completely defunct. weiterlesen
Analytical By Nature
A great strategist is also a seeker of truth – to the extent that even a data point isn’t a fact until it’s been connected to what it means in... weiterlesen
Connecting the Dots
Like candidates, brands must appeal to consumers through both strong substance and clear values. weiterlesen
It All Starts With Strategy
That’s why I love this agency because we believe in cultural fluidity – that at the end of the day, we’re all multicultural. Race, gender,... weiterlesen
Going Beyond Briefs & Roadmaps
I guarantee the answers you’re looking for aren’t under your roof. weiterlesen
The Simplicity of Thought: Deutsch LA's Kelsey Hodgkin
Sometimes the answer lies not in talking but listening, asking the right questions, and then hearing what isn’t being said. weiterlesen
The Problem Solver: ARGONAUT Co-Founder & CSO, Max Heilbron
I think any good strategist should be sought after by creatives and account folks whenever there’s a problem that needs fixin’. weiterlesen