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On the road to better sustainable practices, every little initiative can help
RAPP's Strategy Director, Chloe Farzulla, delineates the agency's strategy to advising clients on eco-conscious work. weiterlesen
Tamara Alesi, Mediaplus: "Shopping experiences must be frictionless, and convenient across multiple channels."
Chatting with Tamara Alesi, CEO of Mediaplus North America - a Serviceplan subsidiary - , we learn more about integrating online and offline... weiterlesen
Retail media growth transforms linear customer buying journeys
Speaking on the growth in retail media, Marco Pelà identifies key elements to creating a more flexible shopping experience for customers. weiterlesen
Steph Thomas, VCCP: "The growth in retail media benefits everyone."
Steph Thomas, Business Lead, Retail Experience at VCCP, delineates the opportunities for brand affinity and loyalty that lie in Emotional... weiterlesen
Retailer data is essential to the modern customer buying journey
What is the cause of this unexpected growth in retail media spend? Lesley Myers-Lamptey, Head of Commerce Strategy at mSix&Partners - the joint... weiterlesen
A mix of digital and physical: How retailers can remain relevant in the digital age
The digital transformation in consumer purchasing habits has shifted the landscape for brand strategy and media planning. Giving insight on how... weiterlesen
Enhancing the buyer journey with an Omni-channel experience
In the latest installment of our series centered on the evolution of Retail Media, we sat down with Martin Steinorth, Head of Digital & Technology... weiterlesen
Marta Gutiérrez, Ogilvy Spain: "The customer experience will increasingly be marked by the individuality of each customer."
We spoke with Marta Gutiérrez, Senior Vice president at Ogilvy Spain & CEO Madrid, on the evolution of retail platforms and the resulting... weiterlesen
Social media is the key to connecting with younger generations
Liz Hanna, Strategy Director at Swift, a VML company, speaks on utilizing social listening to move at the speed of culture. weiterlesen
Marguerite Lengereau, Ogilvy Paris: "We are facing a generation that is blurring the lines of customer relations."
In the latest installment of our series focused on the impact social media and cultural influences have on brand communications, we chatted with... weiterlesen