Brands should explore ways of adding something valuable to peoples’ lives.
Careful messaging is critical for any brand right now. More than ever, brands need to be genuine and true, not opportunistic.
The values we gravitated toward in 2020 will continue through 2021. Business and the economy aren’t likely to return to pre-pandemic levels anytime...
Audiences seek to be entertained - they want to engage, interact, and - if you treat them right - they’re eager to come back for more.
By Mark Tungate
on May 6, 2021
on May 5, 2021
By Philippe Paget
on May 3, 2021
on Apr 19, 2021