Top-Interviews aus der Werbebranche
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Super Bowl 2018: Eric Springer, Innocean North America
"It’s not about the blue states, or the red states. It’s about the united states." weiterlesen
Super Bowl 2018: Craig Miller, BBDO Atlanta
"We all know the legend of how many times news stations ran Apple’s “1984” for free." weiterlesen
Super Bowl 2018: Diego Yurkievich, Conill
"Messages among multicultural audiences tend to be underrepresented." weiterlesen
Super Bowl 2018: Javier Campopiano, Saatchi & Saatchi NY
"As a latino, to name one case, I don´t really see ourselves represented enough in the commercials." weiterlesen
Super Bowl 2018: Chris Tussing, Merge
"I think it’s great for a brand to take on a fight, and stand for something meaningful." weiterlesen
Super Bowl 2018: Jason DeLand, Anomaly
"No other buy allows you to share a message with an entire country in such a captive way." weiterlesen
Super Bowl 2018: Dave Edwards, R/GA
"Super Bowl viewers have shown in surveys that they just want to be entertained." weiterlesen
Super Bowl 2018: Matt Miller, BBDO San Francisco
"In many ways the Super Bowl is the last truly populist media event in American culture." weiterlesen
Super Bowl 2018: Mary O’Donnell, Propac
"I feel like none of the ads are targeted towards my demographic (female millennial)." weiterlesen
Super Bowl 2018: Jeff Adkins, Energy BBDO
"The Super Bowl is really the “anti-targeting” platform for brands." weiterlesen