The Brandon Agency, a 100-plus person shop making waves down south with hubs in Charleston, Charlotte and Myrtle Beach, just added a new creative director to its ranks. Jonathan Williams, who previously served in a similar capacity at Tayloe/Gray, will help guide all things branding-related at the agency known for its work with both global and regional clients alike, from Green Giant to Fish Hippie.
“We’re thrilled to bring Jonathan on board, and know that with his talent and ambition, he’s going to help our agency reach even greater heights,” said Tyler Easterling, President & COO, The Brandon Agency.
“Between The Brandon Agency’s proven track record and well known client roster, the move was a no brainer,” Williams said. “I’m excited to get started and work with the dozens of creatives who call this agency home.”
Williams served as Brand Manager at Reeds Jewelers and as Art Director at McKinney. He received his bachelor’s in Fine Arts from The University of North Carolina at Wilmington.
Describe your job to us, what’s your title and what do you do?
As creative director, I’m basically half therapist and half cheerleader. I want to inspire my team and give them the space they need to create awesome work.
What are some of the perks and challenges you experience while working in a
creative field?
One of my favorite things about the creative field is that we can turn challenges into inspiration. What I love about working at The Brandon Agency is that creativity is applied differently, and we consistently aim to lead businesses toward growth. So being surrounded by smart, talented people with that mindset is a definite plus.
Tell us about your background and what led you to join the creative side?
I’m an art school dropout, having left grad school to pursue graphic design. Fast forward 20 or so years and I’m still going strong.
How does the culture in your office influence the work you create?
Being able to bounce ideas off the team and feed off their energy makes for better creative. Small interactions and unexpected conversations are a great way to share ideas and knowledge.
If I’m entering the industry and I want to move into the creative side, what steps
should I take?
Design and ad schools are obviously a great place to start. I tend to learn better by doing, so my advice would be to get a job and get after it.
Do you have a dream account or brand you would like to work on? Which one?
I’m all about big accounts and high-profile projects, but I also love finding opportunities in unexpected places, with smaller clients that need our time and dedication.
What piece of work are you most proud of?
That’s a hard question to answer. I always like to say that I’m proud of any piece of work that inspires and serves a purpose.
What is your favorite ad of all time?
I grew up on those smart-assed, low-budget Big Brother ads back in the day. They still hold a special place in my heart.