Marketing

Fields of expertise

Innovation - specific studies on innovation, concept research, brand territory extension, brand strategy design
Relational marketing - specific studies on CRM and on loyalty programmes, concept research, CRM mix development
Strategic and operational studies

Attitudes and Usages (A&U) studies
Product/Brand territory and extension
Mix optimisation, concept or product tests
Simulated test market and market potential
Specific studies on mix elements (packaging, ergonomics, price, name, range)
Communication

Communication territory and extension, communication line research
Ad copy pre-testing, ad campaign evaluation (qualitative and quantitative)
Print copy pre-testing and readership study
Satisfaction

Consumer profile mapping, consumers/target segmentation

Social & Organization

Internal corporate social and organisational studies

Social climate, management, motivation, organization, professional mobility, internal communication (newspaper and other employee-oriented medias)
Social and organisational benchmarking
Consulting in managing relationships and negotiations with unions
Organization

Accompanying social changes, development in organization processes, innovation and social transformation
Quality -and customer- oriented organizations (sales force auditing)
Corporate management structure analysis, empowerment system implementation
Appraisal criteria review