From Big Ideas to Buzz Marketing, the rules of creativity have exploded and the boundaries between strategy, tactics and execution have blurred to the point of dissolution, opening doors to new disciplines and approaches.
While digital touch-points, social media and narrowcasting have transformed storytelling, one thing remains constant: creativity is still the main currency of our industry.
With a selection of global networks, creative agencies, digital and social shops, AdForum explores the many ways in which our industry is reengineering itself around its core value.
AdForum’s Worldwide Summit gathers selected agency leaders from all disciplines to meet with the world’s leading agency search and management consultants. Every year, these consultants are responsible for handling over 500 reviews for client side marketers, resulting in billions of dollars worth of new business for agencies.
This biannual event gives them an opportunity to assess and forecast global industry trends, exchange up-to-date information, and share ideas, challenges and opportunities in an exclusive forum.
40 global search consultants* from 16 countries will hold exclusive meetings with:
- Sir Martin Sorrell, CEO WPP (with the CEOs of Addison Group, Geometry Global, GroupM, Hogarth, JWT, Kinetic, Landor, Maxus, MEC, Millward Brown, OgilvyOne dnx, OgilvyOne
Worldwide, OgilvyPR, Possible, RKCR/Y&R, TNS, Wunderman, Xaxis). - The leadership team of Havas Worldwide and Havas Media Group.
- Global networks: Robert Senior, Worldwide CEO Saatchi & Saatchi, Ben Fennell, UK CEO BBH,
Carl Johnson, Founding Partner Anomaly, Charles Vallance & Adrian Coleman, Founding partners
VCCP. - Awards winning agencies: Erik Sollenberg, CEO Forsman & Bodenfors, Ami Hasan, Chairman
Hasan Group & Perfect Fools. - A select group of rising stars: Ryan Newey, Founding Partner & Creative Director Fold7, Al
MacCuish, Co-Founder & CCO Sunshine, Helen Calcraft, Founding partner Lucky Generals, Stephen Maher, Founder & CEO MBA, Tim Bourne, CEO Exposure.
* AAR, Agency Assessments International, Brand & Business Architects, Breezeway Oy, BureauConsult, Byråvalg AS, Cherrypicker, Engage Marketing, External View Consulting Group, Fegent Consulting, Grupo Consultores, Hamilton Associates, Hestbaek Consult, IK Consult Limited, Independent Agency Search and Selection, ISBA, Istituto Protagora, Navigare PtyLtd, Pitchville/AAR, Recommended Agency Register, Registr Reklamnich Agentur, Roth Observatory International , The Oystercatchers, VT Scan.
AdForum.com is a leading information provider focused on the global advertising industry.
Partnered with the leading trade press worldwide, but also with the industry's top award shows, AdForum.com gathers information on 24,000 agencies and 150,000 campaigns (TV, print, interactive, etc.).
AdForum's Agency Gallery is used by advertisers, large and small, in the process of selecting a new agency or for other agency research needs. AdForum's Creative Library is used daily by over thousands of industry professionals to keep on top of important creative work, prepare for client reviews and pitches, brainstorm new ideas and other creative research/monitoring needs.
AdForum.com originated out of Maydream, founded in 1999, with operations in New York, Paris and London.
